Biznology

JUNE 6, 2018

While general-purpose CRM (like Zoho, Salesforce or Pipedrive) play well with marketing automation platforms, many B2C businesses use proprietary CRMs, purpose built for specific industries: pest control, home health aides, dentistry, and dozens of others. According to Salesforce.com , 92% of customer interactions happen on the phone.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

APRIL 2, 2015

The merging of B2B and B2C. Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. B2me,” is the appealing term for this direction coined by Joseph Puthussery of Cisco.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Biznology

FEBRUARY 13, 2015

We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Yearly B2B Data Decay Rates.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80