Webbiquity

NOVEMBER 4, 2021

According to research from PWC, 73% of respondents believe CX is an important factor in all purchasing decisions. The same research says these are some of the elements that make up a positive CX: Speed. Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. Knowledgeable help.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Webbiquity

MAY 30, 2023

1) B2B marketers are faring (a little) better than B2C. ” It’s not surprising that increasing sales revenue was the top goal (at 67%) among B2C marketers, where marketing is responsible for driving in-store and online traffic, and sales professionals (other than for big-ticket items) generally play a smaller role.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

MARCH 10, 2022

According to research, 60% of B2B customers are likely to make repeat purchases. Virtually all potential clients will research your firm before making their final purchase decision, making it essential to design your business website strategically. Affiliate sales support independent publishing.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Our peers’ choices impact our decisions and actions, according to social proof research.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

MAY 16, 2023

GA Alternatives Not Covered The vendors below are likely to show up in your research on GA alternatives. Reportei : This is a dashboard tool designed for agencies that serve B2C clients. Your knowledge, experience, and research can help others make their best decision. They are designed for different purposes, as noted.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. Instagram is the most used social network by B2C social media influencers. Ponder purposes.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

OCTOBER 15, 2021

Researchers evaluated the significant impacts on the market, especially among younger generations. Others offer compostable packaging, which researchers found increases a consumer’s likelihood of purchasing by 64% on average. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time! So clearly, mobile search is not just a B2C phenomena.

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. Researchers found about 80% of people who aren’t happy with the look or experience on a site will head to a competitor’s page. Guest post by Eleanor Hecks. Optimize Your Layout.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

MARCH 16, 2021

B2C and B2B influencer marketing are similar in some ways, and not so much in others. More generally speaking, the similarities and differences between B2B and B2C marketing overall were detailed previously in B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity. Image credit: Product School on Unsplash.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. Pavel: After launching an influencer marketing agency, as our expertise significantly grew, we did research to discover what the real demand in the industry is.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 15, 2022

Conversion rate optimization (CRO) is just important for B2B companies as B2C businesses. Search for information: The buyer uses tools like Google and their professional network to research possible solutions to their problem. Guest post by Eleanor Hecks. Image credit: Amjith S on Unsplash.

Marketing & Strategy 256

Marketing & Strategy Top of Funnel B2B Landing Pages 256

Webbiquity

JULY 28, 2022

Marketing automation tools enable B2B and B2C firms increase sales with professionally designed, hyper-targeted, highly relevant emails. Flavia Silipo is a skilled business copywriter and marketing solutions researcher with over six years of experience. And there’s no need to do this manually. You can find her on LinkedIn: [link].

Product 258

Product Effectiveness Template Marketing Automation Services 258

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Writing compelling headlines takes research and creativity. Image credit: Domenico Loia on Unsplash. Your visitors will almost always read the headlines first.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Pew Research ). Pew Research ). Pew Research ). Pew Research ). Pew Research ). 96% of B2C and and 88% of B2B companies use Facebook for marketing. Pew Research ). Pew Research ). Infinit Datum ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

MARCH 10, 2020

Prospective buyers appreciate original content coming from intensive research, interviews, and surveys conducted or compiled by your company. If you are a B2C marketer looking for quick turnaround while making a great first impression, social media promotions and offers are the way to go. Social Media Promotions and Offers.

Sales Qualified Leads 308

Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Webbiquity

AUGUST 22, 2017

Many marketers believe that brand building is only for B2C companies like Nike, Coke, and Facebook. Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

DECEMBER 26, 2017

They conduct research, look for the most convenient location, and read reviews from other customers before making a decision on which provider to use. Guest post by Chad Crowe. The ubiquity of smartphones means that most consumers now begin their searches for local service providers online.

Paid Search Agency 231

Paid Search Agency Marketing Management Service Advertising Agencies 231

Webbiquity

NOVEMBER 28, 2023

Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Consider this: A B2B purchase typically has much more at stake than a B2C one. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 14, 2019

Designed mainly for business-to-consumer (B2C) companies that sell directly to consumers, consumer database marketing has tight security in place for storing consumer data. The main difference, obviously, is their target group; business data and consumer data. Consumer Database Marketing. Greater Brand Affinity.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. But because of their reliance on channel partners, B2B vendors are having difficulty delivering a more personalized, B2C-like experience. Business2Community ). Business2Community ). Martech Series ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Showing off your expertise can include case studies, customer success stories testimonials, industry research reports, product white papers and guides, videos with real experts talking about what matters most to your customers, etc.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

SEPTEMBER 2, 2014

There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Here’s some marketing-related big data for you: 83 useful facts, stats, and research findings covering strategy, social media, SEO, online advertising and more.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

JUNE 16, 2015

Based on the research detailed below, here are five key takeaways: • Tell, don’t sell. – White papers and research reports (59%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). – Case studies (65%). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Keyword Research/SEO. This “two pipeline” requirement is pretty unique to the recruiting industry. They’re not much different. Social Media.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already, nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. But that won’t last.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

APRIL 27, 2010

This is eerily reminiscent of research findings reported by MarketingSherpa a year ago on the large percentage of marketers who felt they could be social media experts without having social media experience. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. Share this on Technorati.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Here are four key takeaways from this research: • Do feed the gorilla. The top challenges in SEO are link building (cited by 41% of corporate marketers) and keyword research (39%).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 2, 2016

But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) Less than 8% of total B2B product sales are closed directly through the Internet, versus 15% for B2C products. ( Image credit: MarketingProfs.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

JUNE 17, 2014

But the increased availability of data means vendors are also more knowledgeable about what matters to buyers, how they conduct research, which content resonates with prospective customers (and what types of content fall flat), how to refine and act on key measures and metrics, and most importantly, how decisions are ultimately made.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

MAY 10, 2016

According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Along with Google, Facebook is one of the giants of the Internet.

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

JANUARY 2, 2013

At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Leaders West ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. You can find the original sources for most of these findings in Best Social Media Stats, Facts and Marketing Research of 2010.

Social Media 100

Social Media Vendors Media B2B 100

Webbiquity

APRIL 19, 2010

B2c and b2b buyers alike are tuning out such messages; they increasingly listen to each other, to key influencers, and to marketers willing to add real value beyond just schlepping their own products and services when making their purchase decisions. Buy my stuff now!&# 100 people saw our ad, 10 responded, and two purchased.

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

Webbiquity

JANUARY 19, 2016

Pew Research ). Pew Research Center ). Among the top 100 global brands (primarily B2C), YouTube is the most widely adopted social network; all 100 companies maintain at least one YouTube channel. .” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Webbiquity

JANUARY 16, 2018

As a growing portion of B2B purchases move online , business marketers will confront more of the same issues (such as price matching) of their B2C counterparts. This isn’t only a consideration for etailers. To help you wrap your head around the advantages and disadvantages are to price matching, here’s a quick guide on the topic.

Pricing 81

Pricing Price Work Management Marketing Management 81