ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Tailored keyword research for B2C Keywords are the foundation of B2C SEO.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It’s a common practice among B2C marketers, but only 15% of B2B brands have an established influencer marketing program ( source ).

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

Industry CMS 98

Industry CMS B2B Data Hygiene Marketing Automation Services 98

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Create Marketing Personas.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Content Marketing Institute

DECEMBER 12, 2018

The outlook for B2C content marketing looks bright if budgets are any indication. Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. Another interesting finding: B2C content marketers are focusing on their customers.

Research 90

Research Top of Funnel Content Marketing Budget Programs 90

Marketing Insider Group

NOVEMBER 2, 2016

The post The State Of B2C Content Marketing In 2017 [Research] appeared first on Marketing Insider Group. 62% of B2B marketers reported that their organization’s overall content marketing approach this year is much more […].

Research 100

Research Content Marketing Advertising Benchmark Content 100

Savanta

JANUARY 22, 2013

Market research can be bad for your health. Research can also passively hurt business performance by not driving action. Usually this comes down to poor communication – the research isn’t cascaded throughout the organisation or the communication is so impenetrably dry that nobody listens. The result is bad decisions.

Research 120

Research B2B Marketing Paid Search Agency B2B 120

Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

Research 110

Research Content Marketing Marketing Budget Creation Planning 110

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. Most of the responses are from B2B brands, but perspectives from B2C marketers were also captured. The post Technology Content Marketing Challenges Revealed [CMI Research] appeared first on Marketing Insider Group.

Research 214

Research Content Marketing Content Advertising Benchmark 214

KoMarketing Associates

FEBRUARY 12, 2019

If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Or “what B2B marketers can learn from B2C marketers.”. B2B marketers have a lot of challenges their B2C peers rarely have to deal with. B2C marketers sell to one.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Sharpspring

FEBRUARY 10, 2022

When it comes to differences in marketing for B2B vs B2C businesses, it all comes down to picking the right strategies. B2C, meaning business-to-consumer, are businesses that sell directly to the consumer. B2B Marketing vs B2C Marketing. B2C marketers can also use emotion-evoking language. Customer Lifecycle.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Lake B2B

JUNE 9, 2022

B2C businesses have better conversions than B2Bs for several reasons. Did we mention the power of the internet in our hands to make researching for […]. The post Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now? But a smooth buying experience tops that list. And why not?

Buy 105

Buy B2B Research Conversion 105

Savanta

JANUARY 22, 2013

Market research can be bad for your health. Research can also passively hurt business performance by not driving action. Usually this comes down to poor communication – the research isn’t cascaded throughout the organisation or the communication is so impenetrably dry that nobody listens. The result is bad decisions.

Research 120

Research B2B Marketing B2B RSS 120

Influitive

APRIL 22, 2015

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. That’s why B2B marketers can’t afford to overlook the opportunity to learn from their B2C counterparts, who are experts at driving customer loyalty. B2B Loyalty, The B2C Way. Download the free report here.).

Forrester 100

Forrester Loyalty Peer-to-peer Research 100

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post? Research your audience.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

B2B Marketing Directions

NOVEMBER 12, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the Fall 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008 and consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 70

CMO Customer Surveys Research B2B 70

The Lead Agency

APRIL 28, 2020

Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ? Now that we have that out of the way, let’s unpack how B2B buyers move through the funnel compared to B2C.

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Outreach

MAY 14, 2019

Real estate companies leasing office/work/commercial spaces Consumer brands partnering with supermarkets, convenience stores, and other retail outlets to distribute their products What is B2C Sales? Business-to-consumer (B2C) describes a commercial relationship between a business and individual consumers. Sales Process.

B2B Sales 91

B2B Sales B2B Sales Cycle Advertising Agencies 91

ClearVoice

JANUARY 10, 2022

That’s why we scour the internet (yes, it’s exhausting — but it’s a labor of love) to bring to you the latest marketing research and studies every month of the year. Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Click To Tweet.

Studies 124

Studies Research Emarketing SMS 124

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. And there are several reasons why original content research will improve your message, your marketing, and even your business bottom line.

Relevance 193

Relevance Research Opinions Content 193

DivvyHQ

JANUARY 23, 2019

If someone were to get all meta and survey B2C marketers about which survey results they look forward to most each year, you gotta like CMI and MarketingProfs’ chances of claiming the top spot. Their recently released 2019 B2C Content Marketing Benchmarks, Budgets, and Trends marks the ninth edition of this annually anticipated report.

Planning 49

Planning Content Marketing Allocation Research 49

Sana Commerce

MARCH 16, 2022

New technologies and the generational change have led to a blur between the expectations of B2C and B2B customers. This presents new challenges for many companies that have come to terms with the fact that B2B customers think differently from B2C customers. B2B vs B2C customers. So, who are your B2B customers today?

B2B 52

B2B Work Management B2B Sales Act-On 52

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? We will also outline the most impactful B2B vs B2C marketing strategies for both businesses and consumers that are common in today’s SaaS world. . What is B2C SEO?

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

ClearVoice

DECEMBER 15, 2021

Digital Content Marketing Studies and Research. B2C Content Marketing Studies and Research: Consumer survey identifies characteristics that make a great website. B2B Content Marketing Studies and Research. Social Media Content Marketing Studies and Research. We’re in this together. smm Click To Tweet.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Porch Group Media

JUNE 7, 2022

Past research has shown that people going through life changes make attractive targets for marketers , so it’s interesting to see new research [download page] from V12 and Ascend2 delving into mover marketing adoption and tactics. Are B2C Marketers Targeting Them? of Americans (or about 27.1 Data Use Can Prove Challenging.

First-Mover Advantage 59

First-Mover Advantage Allocation Planning Budget Programs 59

Business Brainz

MARCH 21, 2021

Be it in B2C or B2B, people buy from people. Why research for ABM? Researching about all high-value accounts can help in the attainment of an enhanced level of personalisation across all accounts. How research can humanize ABM? Simple desk-research can reveal deep insight into your target accounts.

Account Based Marketing 100

Account Based Marketing Research ABM Paid Search Agency 100

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Tony Zambito

JANUARY 6, 2022

Be they B2B or B2C entities. . Perhaps no “Why” question is more important to B2B or B2C leadership than this: Why do our buyers and customers buy? Spadework involves conducting buyer research, attaining deep buyer insights, assessing what the insights mean, and mapping their strategies to critical guiding insights.

Buy 201

Buy Buyer Personas Leads Lead 201

B2B Marketing Directions

APRIL 9, 2023

Source: "The CMO Survey" (Christine Moorman, 2023) (This month's Research Round-Up is devoted entirely to the March 2023 edition of "The CMO Survey." This research has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing trends, spending, and practices.)

CMO 52

CMO Customer Surveys Research B2B 52

B2B Marketing Directions

OCTOBER 15, 2023

(This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.)

Marketing AI 73

Marketing AI Research Barriers Customer Surveys 73

TrustRadius Marketing

DECEMBER 5, 2019

There are a handful of key differences between business-to-business (B2B) and business-to-consumer (B2C) selling that, in part, dictate what your next ecommerce software should include. The market for B2B sales also looks different than it does for B2C. Elements of B2C Selling.

eCommerce 52

eCommerce Marketing Management Peer-to-peer B2B 52

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

Product 53

Product Content Marketing Lead Ranking Planning 53

B2B Marketing Directions

FEBRUARY 11, 2023

So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) So, it seems appropriate that this month's Research Round-Up features two recent surveys that explore the state of AI in marketing.) in the 2018 survey to 3.8 in the 2022 survey.

Marketing AI 59

Marketing AI Research Planning Paid Search Agency 59

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Hinge Marketing

DECEMBER 11, 2019

According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. On average, B2C brands had an emotional connection with between 10% and 40% of buyers. Relationships Between Research and Growth. This makes intuitive sense.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69