Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. As new entrants explore the world of B2C marketing automation, it’s important to recognize that the territory is already occupied.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Adobe Experience Cloud Blog

JULY 30, 2009

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. A problem we see nearly everywhere -- B2B and B2C -- is focusing too much on the quantity of leads, rather than lead quality. CD-ROM!").

Salesforce.com 48

Salesforce.com Lead Ranking Thought Leadership Lead Scoring 48

Customer Experience Matrix

JUNE 4, 2013

I''ve been in meetings all day and just emerged to hear that Salesforce.com purchased ExactTarget. So this fills a gap in their core product offerings. They also get a toe-hold in B2C marketing and in marketing automation (via ExactTarget''s Pardot technology). Not so terrible for marketing automation in the short term.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Both are general purpose marketing automation systems that serve large numbers of B2C as well as B2B clients.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

APRIL 17, 2015

Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). This was a common limitation among early B2B marketing automation products but many have removed it over the years.

Marketo 120

Marketo Enterprise Management Mobile Advertising Salesforce.com 120

Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. and from a network of third-party Web sites.

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

DMP becomes mainstream, and not just for ad buying. Why did Oracle, Adobe, Salesforce.com, Neustar, Neilsen all pay top dollar the last few years to acquire leading DMP technology companies? The customer (again, whether B2B or B2C) simply is becoming de-sensitized and numb to these blatant media tactics.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

AUGUST 6, 2013

Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. This sounds considerably short of setting the world on fire, but it really reflects intentionally slow growth as the product matured.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Markempa

MAY 24, 2021

Kotler: Brand activism is a movement toward making a brand do more than just tout the virtues of a product or a service, its usual function, and to go and even identify some value or values that the company has and cares about. An increasing number of companies would like an identity that goes beyond just making the product or service.

Activities 76

Activities Brand Identity Branding Planning 76

Customer Experience Matrix

DECEMBER 4, 2012

The reason may be that B2B marketing automation products have a narrower scope than B2C systems, meaning there’s less advantage in creating vertical editions. But while I see just a few general systems trying to become vertical specialists, I do keep finding specialist products trying to serve additional markets.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Vidyard

OCTOBER 7, 2013

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

Video Marketing 50

Video Marketing Salesforce.com B2B Thought Leadership Paid Search Agency 50

Biznology

APRIL 2, 2015

Real-time marketing is about using data analytics to mine the flood of live data generated by all this activity, in combination with other direct sales, product and brand interactions.”. The merging of B2B and B2C. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Webbiquity

AUGUST 29, 2011

For businesses looking beyond “free&# tools, here are six CMS and WMS options that can help you get more sales and marketing productivity out of your website, while being easy on your web content contributors. Genoo doesn’t provide native CRM functionality, but does have a pre-built integration to Salesforce.com.

CMS Development 100

CMS Development Small Business Marketing Work Management Marketing Automation Services 100

Anything Goes Marketing

OCTOBER 8, 2007

This was a fairly straightforward B2C transactional example. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. With the CRM salesforce.com , you can associate Campaigns to a Lead or Contact. Tags: email marketing B2B B2C search Google closed loop.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Engagio

DECEMBER 28, 2020

Much like the broader digital experience—think streaming services, e-commerce, and B2C marketing—a commitment to the customer experience will go a long way in achieving ABM success. The top four areas to adjust included changing products or services (63%), pricing strategies, distribution channels, and customer segments. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. The interesting news was that B2C marketing automation remains separate.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. These stats could be used as part of an automated lead qualification process and be displayed on the contact record of the CRM ( Customer Relationship Management like Salesforce.com ) that you use. Marketing Sherpa.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Customer Experience Matrix

JANUARY 3, 2013

More productively, the deal also shifted discussion from components within a marketing suite to where marketing systems fit within the larger world of unified customer management. That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Adobe Experience Cloud Blog

JULY 26, 2010

In many cases, lead gen providers ask in-depth questions specific to the product or service being sought, as well as contact information. You only want leads that are genuinely interested in your products or services– not those who just signed up for chance at a free iPad or $100 gift card. What format can I receive leads in?

Sales Qualified Leads 48

Sales Qualified Leads Leads Lead Marketing Qualified Leads 48

Customer Experience Matrix

OCTOBER 18, 2012

Infor has recently renewed its commitment to the Epiphany line, increasing investment in the product and its marketing. The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. Let’s start with the marketing automation product, Infor Epiphany Marketing.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Customer Experience Matrix

FEBRUARY 7, 2019

The resulting backlash greatly damaged the image of DMP products and has left marketers looking for a new solution that is truly capable of meeting their needs. This makes it harder for CDP vendors to sell their products. It commonly referred to B2C as well as B2B. CRM also means something different. Later, in the U.S.,

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It has taken the approach of providing only core features and making them as easy to use as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Zoominfo

NOVEMBER 5, 2020

So, you see enterprises buying data from a multitude of vendors with different specializations and attempting to stitch it all together through a complicated system relying on data analysts, engineers, and product managers. We don’t accept that go-to-market intelligence should be as complicated as it has been for so long.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Customer Experience Matrix

MAY 11, 2011

More than a year has passed since Silverpop merged its email and marketing automation systems into a single product, Engage 8. The combined product offered advanced email but was missing some capabilities available in the previous marketing automation product. Engage still relies on Salesforce.com to produce revenue reports.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

ANNUITAS

OCTOBER 9, 2014

As B2Bs continue to try and adapt one-to-one B2C techniques and technologies to work on the accounts they try to sell to, they miss the vital and strategic understanding of how B2Bs actually buy. Consider how leads vs. contacts work in Salesforce.com. And don’t even try to specify B2B vs. B2C!

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

Zoominfo

NOVEMBER 5, 2020

So, you see enterprises buying data from a multitude of vendors with different specializations and attempting to stitch it all together through a complicated system relying on data analysts, engineers, and product managers. Onward We don’t accept that go-to-market intelligence should be as complicated as it has been for so long.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

ANNUITAS

JUNE 12, 2014

As B2Bs continue to try and adapt one-to-one B2C techniques and technologies to work on the accounts they try to sell to, they miss the vital and strategic understanding of how B2Bs actually buy. Consider how leads vs. contacts work in Salesforce.com. And don’t even try to specify B2B vs. B2C!

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100

Customer Experience Matrix

MAY 25, 2010

This is an excellent fit for Oracle in that Market2Lead is a sophisticated product that is best suited to large, demanding marketing operations. Part of the reason the deal was structured as a purchase of assets may be that Oracle is a major rival to Salesforce.com, and thus neither firm is all that interested in cooperating with the other.

Market2Lead 120

Market2Lead Buy Marketing Automation Services Eloqua 120

Customer Experience Matrix

SEPTEMBER 27, 2014

This definition distinguishes CDPs from traditional marketing automation products, which do their own execution, and from real-time interaction managers, which lack persistent data stores. There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Advertising Channels 120

Lead Liaison

JULY 18, 2018

For B2C, it’s a little bit of a faster sales cycle and B2C live events are actually really fun and really exciting. This is where you gonna have product demonstrations. Customer interaction can be huge at these B2C events if they’re public events. Brand awareness is gonna be huge for B2C and again generating revenue.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

ClickZ

MARCH 19, 2020

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. Our products and services help brands and agencies stay in tune with what consumers are saying online in real-time.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Webbiquity

MAY 23, 2017

FailChips , JailBlimp and KaleLimp to SnailPrimp, MaleCrimp and MailShrimp , fictitious products that ranged from potato chips to fashion and beauty trends, were created and promoted through short films, social media buzz, and even a music video. However, anyone searching for these products online would be rerouted to the MailChimp website.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Webbiquity

SEPTEMBER 10, 2012

Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Directive Agency

MARCH 7, 2019

In her previous role at Monster as the VP of marketing, she lead B2B and B2C content marketing and public relation initiatives, which excelled her to become the digital marketing leader she is today. MarketingProfs’ Director of Product Strategy, Kerry O’Shea Gorgone, is a nationally acclaimed speaker, lawyer, and podcaster.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Webbiquity

SEPTEMBER 10, 2012

Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei. San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Online Marketing Institute

JULY 31, 2009

While honored, I also find reviewing these solutions confusing because there is a lot of variation in the product presentations and overlap between categories. But does the B2B need the same platform components as B2C?) Many product and headquarters-based marketers come up through the marcom, PR, or product management ranks.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. A multi-channel marketing platform primarily for B2C marketers. 8) Curalate.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270