Anything Goes Marketing

FEBRUARY 12, 2007

Old Spice is trying to brand itself as being the product that knows how to make a man a man (whatever) that means and Old Spice products are pat of that mix but there is no overt call to action. Any marketer who is considering a blog should take a look at this one - whether you are B2B or B2C. Tags: business blog B2C.

Marketing & Strategy 100

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Anything Goes Marketing

APRIL 5, 2009

After reading Ed Henrich’s excellent article on ClickZ Top 10 Triggered E-mail Programs to Build Relevance , I wanted to take a more B2B slant on it but as you’ll see, many of the triggered email programs apply to both B2B and B2C. Your product may have been purchased by a select few but will be used throughout the organization.

Trigger Marketing 100

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Anything Goes Marketing

JUNE 22, 2008

For example: "Send me Product Alerts". B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. Tags: landing pages B2B lead conversion B2C online marketing Marketing Sherpa.

Landing Pages 100

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Anything Goes Marketing

JUNE 29, 2009

This is important : Besides all of the technology out there that can make this process easier, it’s important to keep in mind that the goal is to create engaging experiences for your customers and potential customers so that they will respond and ultimately purchase your products and services. A personalized approach facilitates this process.

Tactics 100

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Anything Goes Marketing

OCTOBER 8, 2007

This was a fairly straightforward B2C transactional example. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. Tags: email marketing B2B B2C search Google closed loop. Closed loop marketing seems easy eh? What about the other marketing channels like email and my website?

Salesforce.com 100

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Anything Goes Marketing

NOVEMBER 15, 2006

Everything else, including branding, product details and awareness, is secondary. Tags: email marketing B2B B2C. This obviously depends on the nature of your email but this is typically a major objective for marketers. Email recipients will tend to not want to scroll back up to the top. I hope you enjoyed these tips.

Conversion Rate 100

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Anything Goes Marketing

AUGUST 3, 2009

Think about how you can time the changes to your pictures to promote events or product launches. Movies are jumping into the Twittersphere – check out: [link] Think about an upcoming event or a new product release – would it make sense to create a unique Twitter account? That is a good use of Twitter for your marketing efforts.

Twitter 100

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Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. This is all great and has proven to be effective but is there another way to bring the same excitement that B2C marketers use to B2B? It's Time to get Interactive.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

AUGUST 24, 2006

When is the best time to sell your products or services? Whether you have some products on e-Bay , your own e-commerce site or a B2B business with real sales people, it's much easier to sell when your prospect says "where do I sign" or clicks the checkout button. PS - The Marketing Sherpa case study is really more B2C.

Buy 100

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Anything Goes Marketing

NOVEMBER 19, 2006

This focuses on the B2B sales process which is much longer then B2C. You should even see comments from your developers on how a new feature has enhanced a customer's use of your product. You should know if there any outstanding technical support issues.

CRM 100

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Anything Goes Marketing

MAY 26, 2007

Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences. If the person has a question about your industry, product or service have that person contacted right away! Do you have an email newsletter? If the comment is negative, have that person contacted right away!

Newsletter 100

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Anything Goes Marketing

OCTOBER 11, 2006

Are you moving from a B2C company to B2B? For a basic overview of some of the differences between B2B and B2C email marketing, check out check out Tricia Robinson's article called " B2B vs. B2C Email Marketing ". If you're new to the world of email marketing then I have a few good resources for you!

Email Marketing 100

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Anything Goes Marketing

OCTOBER 29, 2006

You can do any one of the following things (and some of my own): Send a special offer for new subscribers Send a request for additional contact information for a mail-in offer Ask for additional lead qualification questions - eg: age, sex, purchase time frame, annual revenue (depends on whether it's B2B or B2C).

Opt-in 100

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Anything Goes Marketing

FEBRUARY 21, 2009

Although this post is mostly from a B2B perspective, the items described here can also be applied in the B2C world. Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100