Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Podcasts are easy to record and require little production costs while delivering an informative and entertaining experience for the listener.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. Episode Summary.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Webbiquity

DECEMBER 6, 2022

While B2C marketers have an established ecosystem, tools, common practices, and even standard pricing for their influencer marketing programs, B2B influencer marketing is different from B2C. ” Again, that’s not surprising. It’s still an emerging discipline, based more on relationships than transactions.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok. And for more on B2B influencer marketing, check out this podcast from Sky Cassidy. Download the full report to get all the details.

Research 243

Research B2B Marketing B2B Budget Programs 243

Oktopost

MARCH 7, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube ! Most of her experience is in the hospitality industry, in B2C. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Episode Summary.

Youtube 118

Youtube Advertising Funnels Storytelling Social Media 118

Martech

OCTOBER 23, 2023

He hosts the CIO In The Know podcast. followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. She hosts the “AI with Maribel Lopez” and “Elevate the Edge” podcasts. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Alfonso does a great job of laying a solid foundation for both B2B and B2C marketing technology management. Recommended podcasts ‘Land of the Giants’ from Vox Media Each season, this podcast focuses on a tech giant or sector.

Work Management 110

Work Management Viral Marketing Marketing Management Cold Calling 110

Webbiquity

MAY 4, 2021

I should mention James is also the host of the All Things Video Podcast, which is a definite must-listen. Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. I don’t know if the podcast has directly led to sales.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Or subscribe on Spotify , Apple Podcasts, or YouTube

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Episode Summary You can’t cross your fingers and hope everyone will see your first post.” With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C. Or subscribe on Spotify , Apple Podcasts, or YouTube

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

APRIL 25, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. He shares some of the lessons learned from B2C and how he’s applying them to EY. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. You can find Olivia and her guests on Apple Podcasts , Spotify , and YouTube.

Marketing & Strategy 118

Marketing & Strategy Work Management Demand Generation Agencies Top of Funnel 118

Martech

AUGUST 16, 2023

Traditional B2B and B2C buying motivation has not changed, but interactions with brands are becoming more similar. Tune into the podcast and learn: How to track buyer behavior even before they give up their first-party data. Where data comes into play when it comes to personalization and ABM.

Enterprise Management 94

Enterprise Management Work Management Advertisements Advertising 94

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. McKinsey ) Podcast marketing statistics Whether comedy, politics, true crime, or other genres, podcast listenership keeps growing. Wyzowl ) 66% of B2C marketers use video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Contently

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Within six weeks, they had launched a COVID 19 hub, published 49 new pieces of content and even launched a podcast. Interestingly, finserv publications targeting a B2C audience largely ignored news.

Process 172

Process Planning Work Management Marketing Management 172

Onalytica B2B

SEPTEMBER 22, 2017

Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Jay Baer – Baer’s podcast series is leading the way because each of his company’s podcasts delivers valuable, niche, B2B content. Location: San Diego, CA.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Zoominfo

SEPTEMBER 25, 2018

Today, we’re sharing the ultimate list of sales podcasts. If you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales. Recently, we published The Ultimate List of Marketing Podcasts.

Top of Funnel 269

Top of Funnel B2B Thought Leadership Enterprise Management Work Management 269

LeanData

JULY 22, 2022

Buyers have the same expectations for their B2B buying journeys as they have in their B2C buying journeys. Recently, LeanData chief marketing officer Doug Bell visited with host Benji Block on the B2B Growth Podcast , appearing in an episode entitled, “ Prospect Experience as Competitive Advantage.” Evolving the prospect experience.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Qualified Leads Lead Ranking Sales Qualified Leads 98

Top Rank Marketing

JANUARY 12, 2024

adults expect to increase the amount of time they spend listening to podcasts during the next 6 to 12 months, survey shows. MediaPost New Report Looks at Key App Usage Trends, Including the Rise of AI, TikTok and More Microsoft’s Bing search engine has had a 1,500% increase in app downloads year-over-year, report shows. 21% of U.S.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Martech

MAY 17, 2022

Track performance of videos, podcasts and themes. Did we mention that B2B is looking more and more like B2C. That means a preference for visuals over words , for video over white papers, for podcasts over sales calls. The post Casted adds firmographic data to its B2B video and podcast platform appeared first on MarTech.

Marketing Automation Services 87

Marketing Automation Services Video Marketing Account Based Marketing B2B 87

Oktopost

APRIL 10, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary In this episode of Behind the Post, host Olivia Messina sits down with Kari Anderson , Social Media Manager at Körber Supply Chain. Or subscribe on Spotify , Apple Podcasts , or YouTube Catch all of the episodes here!

Storytelling 62

Storytelling Youtube Social Media Training 62

LeanData

MARCH 10, 2022

The Revenue Generator podcast is a personal project of mine, and it’s been a long, long time in the coming. The catalyst of the podcast comes from the errors of my own professional past and each episode serves as a vehicle for me – and hopefully you as well – to become a better revenue generator.

Ideal Customer Profiles 96

Ideal Customer Profiles Generation Demand Generation Agencies Class 96

Martech

SEPTEMBER 9, 2022

.” That was Steph Cuthbertson, HubSpot’s Chief Product Officer, talking about the old ways of attempting to market to customers in individual and siloed channels and sell to them in ways that B2C behemoths like Amazon have made obsolete. Connections and community. ” Product announcements.

B2B Marketing 116

B2B Marketing Work Management Marketing Management Peer-to-peer 116

Valasys

FEBRUARY 13, 2024

” This correlation is consistent across both B2B and B2C sectors, indicating that advertising plays a crucial role in driving growth in both realms. Podcast Marketing: Uncover the potential for boosting brand awareness, engagement, and conversions in the Americas through strategic podcast marketing initiatives targeting B2B audiences.

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

MindFire

JUNE 29, 2021

From the IPMA 2021 Virtual Conference, listen in on David Rosendahl’s keynote as he describes how inplants, commercial printers, agencies, and other B2B and B2C organizations are embracing OptiChannel to dramatically alter their marketing & sales results! Coming soon… Podcast.

Advertising Agencies 80

Advertising Agencies Paid Search Agency Conference Ad Agencies 80

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. consumers listened to podcasts in 2020, up from 44% in 2018.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Onalytica B2B

APRIL 11, 2017

Whether for B2B or B2C, people have forged a path to influencer status within their niche. As Neil Schaffer discussed in the Onalytica Podcast , influencer marketing is most effective when a genuine relationship has developed between the brand and influencer. For B2B industries, influencers are often writers, podcasters, or filmmakers.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

B2B Digital Marketer

APRIL 11, 2024

Moustafa is the President of Push Analytics, a digital consultancy firm engaged in B2B and B2C services. The podcast aims to shed light on key gaps in B2B sales and marketing processes and provide insights on how organizations can strengthen their strategies to drive better outcomes.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. In 2022 he sold his online course, the Marketing Technology Academy, to Reforge, where he now teaches Martech and has a program launching in the fall. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Walker Sands

APRIL 13, 2023

What Is B2B Influencer Marketing, and How Does It Differ From B2C? Typically, B2B influencer marketing uses a consistent, long-term approach, leaning on owned content like blogs or podcasts to establish credibility and keep your strategy nimble. Why Should Brands Consider Influencer Programs?

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Thought Leadership Paid Search Agency 52

MindFire

MARCH 7, 2023

IP Enrichment , to turn your web traffic into names and addresses (works for both B2B and B2C use-cases) Call Tracking , to capture responses to direct mail campaigns (with a twist) Watch the video below to watch a short demonstration and walk-through of each feature. Or you, you can listen to the podcast version on-the-go to get up to speed.

Ad Agencies 52

Ad Agencies Features Traffic Video Marketing 52

MindFire

JULY 13, 2021

To help you up-level your skills and technology to meet the emerging needs of both B2B and B2C orgs, we’ll dissect top questions from our print & agency community, including: — Why OptiChannel solves your Client’s #1 problem ( THIS problem is universal, but not obvious ). — coming soon… PODCAST. coming soon… SLIDES.

Demand Generation Agencies 98

Demand Generation Agencies Service Microsite Paid Search Agency 98

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. INsight’s B2B insurance news podcast. Once upon a time, a B2B podcast was all about branding.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

ClearVoice

OCTOBER 14, 2022

From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for. Blogging continues to be a key strategy in both business-to-consumer (B2C) and business-to-business (B2B) content marketing. Podcast Content Statistics.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

MindFire

MARCH 7, 2023

VIDEO PODCAST Pixels & Ink: The podcast for printers & agencies · How To Become Indispensable To Your Clients By Offering Real OptiChannel Services SLIDES Download the slides and examples shown in the panel here The post How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services appeared first on MindFire, Inc.

Demand Generation Agencies 52

Demand Generation Agencies Service Microsite Paid Search Agency 52

Webbiquity

JUNE 13, 2023

Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Spotify also recommends music and podcasts based on your search history. A new consumer may try out your product at first on an impulse buy.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Zoominfo

FEBRUARY 18, 2021

Build your thought leadership through conference presentations and podcasts. B2B marketing is no different than B2C marketing: you’re speaking to people who have emotions and goals, they want to do well in their job, and their goal is to find the product or service that will help them and their employer.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227