Webbiquity

OCTOBER 10, 2017

Google recently announced that over 50% of searches globally happen on mobile. But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. B2B decision makers are using a mobile device for their research 42% of the time! Reports argue that in the U.S

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

NOVEMBER 4, 2021

Whether your business is B2B or B2C, your client or customer experience needs to be prioritized. That could mean launching an online e-commerce site or creating a new mobile application to support people using smartphones. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing.

Acquisitions 264

Acquisitions WOMM Marketing & Strategy Word of Mouth 264

Marketing Insider Group

APRIL 6, 2020

Optimize for mobile to better meet your customers’ and patients’ needs for quick information in a crisis. Optimizing your healthcare company’s SEO – whether you’re a B2B company or a direct B2C caregiver – is the best way for you to be the first goods or services provider people will find. Make Sure You’re Mobile-Optimized.

Paid Search Agency 266

Paid Search Agency Enterprise Management Work Management Content Marketing 266

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Ensure that your website is mobile-responsive and loads quickly.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. Think mobile-first. Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Sana Commerce

FEBRUARY 19, 2023

This can include both B2B and B2C products such as floor and wall coverings, upholstery, home textiles, cookware, and even cleaning materials. Watch SCC in action #4- A focus on sustainable, mission-driven materials and products Across B2B and B2C, millennials make up a significant chunk of the buyer pie. What is furniture e-commerce?

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Influitive

MARCH 10, 2017

B2B marketers can learn a thing or two about mobilizing advocates from our B2C cousins. Think about the products that you use every day. For me, it’s my iPhone, Sennheiser headphones and Altra running shoes. I didn’t go straight to a store or the vendor’s website to buy these products. Instead, I decided to purchase.

Communities 259

Communities Ad Building Branding Brand Identity 259

Marketing Insider Group

APRIL 11, 2023

The most effective websites have: Easy-to-use interface Eye-catching design (representative of your brand) Mobile-friendly layout Quick responses High quality content Engaging visuals Technical optimization that attracts visitors Developing a website that is both professionally and aesthetically pleasing is no easy task.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

The Lead Agency

JULY 24, 2023

The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same. Ask yourself: How can we change our pricing model to benefit our clients?

Marketing Mix 118

Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Martech

MARCH 28, 2022

The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. Of the 12 sectors studied, mobile generated the most traffic for the luxury goods’ sites, with 76% of visitors coming from that channel. Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic.

Traffic 98

Traffic Mobile Marketing Advertising Benchmark User-Generated Content 98

Contently

FEBRUARY 8, 2023

Spotting and capitalizing on these trends early, especially in a B2C market, will help you ride the popularity wave while it crests. Look to Google Discover on mobile devices to sift for more contextual ideas. Breakout trends like these might be worth harnessing, especially if you’re in the B2C market.

Marketing AI 173

Marketing AI Trends Google SEO 173

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Increased Mobile Technology. Conclusion.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Hubspot

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. In fact, mobile commerce volume is expected to hit $620.97 of all ecommerce purchases will be made on a mobile device.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. Many different types of video could fill the bill — professionally produced animations, recordings of subject matter experts taken from internal meetings, or spur-of-the-moment customer insights captured with mobile phones, for example. The role of video in virtual selling.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Webbiquity

MAY 16, 2023

Yes Yes No No Conversion tracking by source Yes Yes Yes Yes Support email email email email IP exclusion at individual level unknown sort of (it's complicated) Yes Engagement metrics (bounce rate, avg time, avg pageviews) Yes unknown Yes avg time and bounce rate Geography Yes Yes Yes Yes Mobile v Desktop Yes Yes Yes Yes Pageviews by area (e.g.,

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Make mobile marketing a priority. Mobile marketing has always been challenging, especially for B2B companies and B2C companies that offer complex products. But mobile selling is now coming into its own, both with B2B and B2C consumers. Here are some quick, high-value tips for mobile optimization: .

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Only B2B

SEPTEMBER 16, 2022

What Are B2B SaaS vs. B2C SaaS? In contrast to B2C SaaS, which is created for consumers, B2B SaaS is software that is particularly created for usage by businesses. B2C SaaS, on the other hand, might only need a basic e-commerce platform. B2C software, on the other hand, is created for private use.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

Zoominfo

MARCH 12, 2018

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Programmatic advertising. billion in 2017.

Advertising Agencies 185

Advertising Agencies Advertisements Advertising Marketing AI 185

Navigate the Channel

AUGUST 14, 2023

Adapting to Changing Consumer Behavior Mobile-First Approach Mobile devices play a pivotal role in the research phase. Ensure your content is mobile-responsive to provide a seamless experience. FAQs How does the customer journey differ in B2B and B2C marketing? Is content customization for each persona time-consuming?

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

ClearVoice

JANUARY 10, 2022

Digital content marketing studies and research: Mobile shopping apps shone during the holiday season. Brands are continuing to find success in mobile apps. This was especially true during the 2021 holiday season in which more than half of mobile shoppers downloaded one or more new mobile shopping apps leading into the holidays.

Studies 124

Studies Research Emarketing SMS 124

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Instagram is the most used social network by B2C social media influencers. 5: Mobile Marketing: Four Fascinating Findings from 14 Fantastic Facts. #6: Image credit: DreamGrow. MediaPost ). Marketing Profs). Investigate Instagram.

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Optinmonster

AUGUST 7, 2020

Mobile Email Marketing Statistics. B2C Email Marketing Statistics. Users are able to check their emails often—and from anywhere—thanks to mobile phones. So, let’s take a look at some mobile email marketing statistics in the next section. Mobile Email Marketing Statistics. B2B Email Marketing Statistics.

Statistics 111

Statistics Email Marketing Planning Open Rate 111

BOP Design

JANUARY 26, 2023

It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet. Does the website render well on mobile devices? Recent research shows that mobile users tend to convert less than users on desktop devices.

Design 119

Design B2B Paid Search Agency Copyright 119

Martech

SEPTEMBER 26, 2022

Most fintech success stories rely on mobile technology, but 61% of consumers won’t return to a mobile site they had trouble accessing. This category includes mobile POS payments, digital remittances and digital commerce (usually called e-commerce). 7 fintech marketing strategies for B2C. Focus on mobile users.

Work Management 113

Work Management Marketing & Strategy Marketing Strategy Practices 113

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. Statistically, at least half of your visitors will be using something else, either a competing browser or mobile device. Image credit: Domenico Loia on Unsplash.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. He advises CIOs and technology managers on disruptive technologies and how to engage customers in this changing climate, especially on mobile. LinkedIn: Tim Crawford (5.9K

Digital Transformation 123

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 123

Huptech Web

DECEMBER 14, 2023

Some Important Digital Marketing Statistics You Should Know Search Engine Optimization Paid Advertising Mobile Marketing Content Marketing Social Media Email Marketing Affiliate Marketing Wrapping Up FAQs Introduction Data is supеr important nowadays. In businеssеs, data is thе kеy factor in dеcision-making. of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Onalytica B2B

SEPTEMBER 22, 2017

Bio: Mark Fidelman is the CEO for Fanatics Media , a Full Service Digital Marketing Agency with a focus on B2B and B2C Influencer marketing. Mark writes the Socialized and Mobilized Columnist on Forbes and is the author of the book SOCIALIZED! Always experimenting and always improving. The benchmark for B2B companies to emulate.

Marketing AI 189

Marketing AI Paid Search Agency Youtube Advertising Benchmark 189

Navigate the Channel

MARCH 11, 2024

So, for the seats in the back, eCommerce is buying and selling (almost any kind of) goods or services online using digital technology, such as computers, laptops and mobile phones, to establish a larger market presence. A lot of stuff. That’s a lot of business. RELATED: Top Platforms for eCommerce Not on-board for a huge capital expenditure?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

BOP Design

NOVEMBER 14, 2023

Moreover, some B2C companies have recently become the target of lawsuits due to non-compliance with ADA guidelines. This not only helps to keep users engaged, but it delivers a better user experience than a PDF – especially on mobile devices. Dark mode is said to potentially reduce eye strain and save battery life on mobile devices.

Design 94

Design Trends Marketing Websites B2B 94

Litmus

AUGUST 14, 2023

With the rise of mobile, a growing list of email clients and providers, and increasing demands for personalized experiences, creating great email campaigns has become extremely complex. The release of the iPhone years ago transformed email marketing forever.

Email Marketing 79

Email Marketing Work Management Planning Marketing Management 79

ClearVoice

FEBRUARY 3, 2021

An ebook or “electronic book” is an instantly accessible book with digital pages designed to be read on a computer, tablet or mobile device. Turbocharge Your B2C Marketing Performance’ by Joju Michael Mangalam. There is No B2B or B2C: It’s Human to Human’ by Bryan Kramer. What is an ebook? They can be created from… Blogs.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Fulfillment 98

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

Cross-Selling 102

Cross-Selling Vendors Advertising Agencies Mobile Marketing 102

Content4Demand

NOVEMBER 8, 2022

Did you know, for example, that buyers in the Content Preferences Survey 2022 said they want: Mobile-optimized content (40%) Short content (39%) Content from industry influencers (39%) . Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C. Holly Celeste Fisk.

Practices 93

Practices Best Practices Content Work Management 93

Salesforce Marketing Cloud

FEBRUARY 22, 2022

With Mobile Publisher , Experience Cloud can also build beautiful, CRM-powered mobile experiences. Mobile apps are one of the most effective means for brands to stay connected to their customers and partners. More than half of us spend five hours or more daily on our mobile device. What is Mobile Publisher?

Multi-Channel 98

Multi-Channel Custom Publishing Mobile Marketing Outreach 98

Porch Group Media

FEBRUARY 16, 2021

However, when these finding were broken out by B2B and B2C, objectives varied slightly. Communicating with customers was a primary goal for marketers of both groups (78% B2C, 74% B2B). Design for Mobile – Always. Mobile-friendly design is one of the most crucial components for successful mobile email marketing.

Email Marketing 72

Email Marketing Optimization Marketing & Strategy Marketing Strategy 72

Sana Commerce

SEPTEMBER 22, 2023

We all know the high-pitched beep noise when using a barcode scanner at the checkout in a B2C store. It’s time to get to know the newest technology in B2B that makes checkout easy: mobile barcode scanning. Making use of a mobile scanning app or tool can be done without any investment. What is a barcode reader?

B2B 52

B2B Work Management Marketing Management POS 52