Chris Koch

OCTOBER 7, 2011

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Before social media can happen, companies need an idea culture.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Before social media can happen, companies need an idea culture.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

DECEMBER 18, 2009

In a recent post, I offered some hard research data to support the growing importance of social media to B2B. But this time I want to address the legitimate concerns that ITSMA clients give us when we talk about the wonders of social media. What’s really different with social media? Social media is different.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Chris Koch

JUNE 15, 2011

Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. Image via Wikipedia. This can’t be happening—not to me.”

Social Media 100

Social Media B2B Thought Leadership Media Wikipedia 100

Chris Koch

JANUARY 8, 2010

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out. Now don’t get me wrong.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

FEBRUARY 24, 2010

I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet. I resisted treating it as a standalone in the survey.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Chris Koch

MARCH 12, 2010

Social media is raising the bar on customer intimacy. They are focused on lifetime customer value and are willing to incur short-term costs in order to build long-term loyalty and satisfaction—Nordstrom and Amex are a couple of B2C examples. Social media is making that fact plain. Operational excellence. Unspoken intimacy.

Social Media 100

Social Media Media Thought Leadership Work Management 100