Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. My head is spinning.

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Contently

JANUARY 31, 2023

It works with natural language processing (NLP) AI that “reads” or “listens” to what consumers say in product reviews, in conversations with customer support personnel, on social media, and in survey responses. Understanding customer attitudes and intentions doesn’t just apply to B2C companies, either.

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Martech

DECEMBER 11, 2023

How can technology be used to improve the effectiveness of social media marketing? B2C marketing might focus on using technology to personalize the customer experience and drive sales. How can marketing technology be used to personalize the customer journey? What role should data analytics play in optimizing marketing campaigns?

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Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Expanded social media following (e.g.,

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QuanticMind

JUNE 29, 2018

Here’s everything you need to know to succeed at building the ultimate B2C MarTech stack. Key Elements of a B2C MarTech Stack. Marketo and Hubspot are examples of comprehensive marketing automation technologies. Social media and blog post scheduling tools are examples of this. Social media.

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Oktopost

MARCH 11, 2020

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Don’t get me wrong. I love LinkedIn.

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Adobe Experience Cloud Blog

DECEMBER 20, 2018

Black Friday, named for the day when retailers move out of the red and into the black, promotes spending across the board, from gift shops to restaurants and B2B to B2C organizations. It’s important to be tactical about which channels you’re investing in for your holiday media mix,” PMG notes. B2C Tips and Tricks.

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Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Steal from B2C. Great news, right!?

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Social Media Media B2B Tips 96

Oktopost

FEBRUARY 28, 2021

It has been and always will be a fantastic social media network that was architected to help people connect with one another and find jobs. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Don’t get me wrong. I love LinkedIn.

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Linkedin Enterprise Management Work Management Marketing Management 109

Adobe Experience Cloud Blog

FEBRUARY 27, 2014

We often think of business-to-business (B2B) and business-to-consumer (B2C) best marketing practices as completely different from one another, but consumers are also professionals who make B2B purchasing decisions. Letting those customers feel heard could have made all the difference. Modern Marketing'

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Adobe Experience Cloud Blog

MAY 31, 2012

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

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Marketo Peer-to-peer Word of Mouth Marketing Automation Services 48

Oktopost

MAY 4, 2020

In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS. With him is Susan Vitale , CMO of iCIMS. After all, we’re all human!

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Adobe Experience Cloud Blog

NOVEMBER 11, 2016

To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. Ahava Leibtag is a speaker, writer, content marketing strategist and President of Aha Media Group. He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, we use him for our social media post, #FridayFunny.

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B2B Marketing Top of Funnel Content Marketing B2B Thought Leadership 134

Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. The media program will start as a twice-a-week newsletter that includes stories handpicked by its editors.

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Content Standard

DECEMBER 11, 2015

For many B2C companies, content marketing poses a complete shift in mindset from anything they’ve done in the past. B2C marketers—retailers especially—have a hard time wrapping their heads around content marketing. The media program will start as a twice-a-week newsletter that includes stories handpicked by its editors.

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SmartBug Media

OCTOBER 28, 2020

This is a great option for B2B and B2C marketers alike. Salesforce, HubSpot, Marketo, Bombara, and so forth) and can be used by marketing and sales to fuel your marketing campaigns, sales outreach, customer retention, and more. Terminus Terminus offers an expansive amount of features mainly used by B2B marketers.

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Adobe Experience Cloud Blog

JULY 16, 2015

Author: Ellen Gomes We’ve all heard about the many ways that you can use social media to effectively market—grow your followers, measure engagement, use unique URLs—but often a question that social media managers and digital advertisers want to ask is: How can I target my content to specific people without posting it for everyone else to see?

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Social Media Lead Generation B2B Thought Leadership Video Marketing 48

Content4Demand

OCTOBER 3, 2018

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.

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Envy

JANUARY 28, 2018

Of course, AI-based marketing and social media videos are still firmly on that upward trajectory. With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Social media marketing changes. Marketing Automation. Influencer marketing.

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Adobe Experience Cloud Blog

JULY 13, 2018

In the B2C world, predictive analytics can help you focus your ad spend on the right people, helping you achieve a higher ROI. Intent data that is compiled from individual behaviors on social media is more accurate and will drive better ad targeting. . However, not all intent data is created equal. Tell me about it in the comments.

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Adobe Experience Cloud Blog

JUNE 5, 2012

by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. How do you compare as a B2B marketer?

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Adobe Experience Cloud Blog

AUGUST 31, 2017

In one of our bi-monthly #marketochat’s, we discussed How to Build a Vibrant Community on Twitter with Social Media Influencer, Madalyn Sklar. Does it differ for B2B vs. B2C? The most important part of social media success is listening to your audience. How frequently should businesses be posting on Twitter?

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Communities Twitter Ad Building B2B Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 5, 2018

Even if you’re not looking to enter those markets directly, there are numerous ways VR could help your company, especially in B2C and considered purchase contexts. As readership slumped and subscriptions dropped, print media had to think of innovative ways to gain readers. VR/AR Potential: Realized.

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Business Marketing Management Storytelling Thought Leadership 134

Adobe Experience Cloud Blog

JULY 17, 2018

Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. 4) Go Live on Social Media. If you haven’t noticed yet, live streaming is not-so-quietly beginning to take over social media. Share with us in the comments below.

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Peer-to-peer B2B Thought Leadership Thought Leadership Case Studies 109

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. 8, 2015 – Vidyard, the video marketing and analytics leader, today announced that astronaut and social media star Col. Video is one of the fastest growing and most effective areas of B2B and B2C marketing today.

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Video Marketing Co-Registration Marketo Marketing Automation Services 77

ClearVoice

APRIL 30, 2020

When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. User-friendliness : Although Marketo is rated “best-in-class software” by many users, it isn’t necessarily the easiest tool to use.

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Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Martech Advisor

OCTOBER 23, 2019

Social media campaigns are an integral part of marketing strategies. Therefore, it is essential that your marketing automation tool provides easy integration with social media platforms. These features make the tool an ideal match for B2C conglomerates and retail brands, as well as the ever-competitive e-commerce business.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Vidyard

FEBRUARY 22, 2017

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. For example our company was too focused on big channels like social media, going to Dreamforce, etc., Especially on social media. It’s a bit nebulous. I see this with review channels a lot.

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Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Adobe Experience Cloud Blog

JUNE 12, 2019

The more customers have excellent experiences in their interactions with B2C organizations, the more they expect the same standard when working with B2B companies. The post ABM Has Become Table Stakes for Creating Epic B2B Customer Experiences appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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ClearVoice

NOVEMBER 2, 2018

Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Social Media Marketing World. Cost: $1,095 – $2,095.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

MAY 16, 2010

These days, you can’t read a marketing blog, attend an industry event or even open a newspaper without learning of another B2B social media success story. While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. We also have more than 6,000 followers on Twitter.

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Adobe Experience Cloud Blog

OCTOBER 25, 2011

What is both interesting and useful about this chart is that not only does it give percentages, but it sections these percentages off according to their focus: B2B, B2C, or both. When it comes to us at Marketo, our focus is the B2B results. What can we learn from the information presented in this chart? Let us know below in a comment.

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Social Media Social Marketing B2B Marketing Planning 48

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). Another study (albeit a few years old) from Marketo found that more than a third of marketers don’t have a documented marketing plan. PR vs. demand generation ).

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Customer Experience Matrix

AUGUST 28, 2014

Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. APIs can load data from other sources, potentially including other CRM marketing automation products, Web logs, order processing, call centers, media impressions, and pretty much anything else. and from a network of third-party Web sites.

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Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– Marketo and Ascend2’s Marketing Automation Strategy Survey. Marketing automation customer communities, such as Marketo Community. ResearchCorp’s Demand Generation Adoption Survey.

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Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. Leverage Platforms to Grow Audiences Further.

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Heinz Marketing

MARCH 27, 2023

We’re talking about things related to the talent gap and sort of maturing needs of organizations relative to, people process, tools, and media. Watch the video , listen in below and/or read the transcript below. Matt: All right, welcome everybody to another episode of Sales Pipeline Radio.

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