Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. It means putting the customer at the center of every business decision, including product development and marketing.

B2B Marketing 209

B2B Marketing B2B Buyer Personas Storytelling 209

Roketto

FEBRUARY 17, 2023

Are you running a B2B or B2C enterprise business? If so, SEO will likely be an integral part of your marketing strategy.

SEO 154

SEO Paid Search Agency Companies B2B 154

Marketing Insider Group

JULY 29, 2019

Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. The post Building Brand Trust in B2B vs. B2C: What’s the Difference? appeared first on Marketing Insider Group.

Ad Building 251

Ad Building Brand Identity Branding B2B 251

ClearVoice

OCTOBER 31, 2023

B2C SEO is not merely a tool but a dynamic strategy that can help your e-commerce business rise above the digital noise. Defining B2C SEO B2C SEO is the art of optimizing your online presence to attract, engage, and convert individual consumers. Tailored keyword research for B2C Keywords are the foundation of B2C SEO.

SEO 52

SEO Marketing Analytics Tools Work Management Top of Funnel 52

KoMarketing Associates

FEBRUARY 12, 2019

B2B marketers get a bad rap. If you do a search for “B2B versus B2C marketing,” you’ll immediately see a bunch of articles about how B2B marketers “lag” behind B2C marketers. Then you’ll find more articles about how “B2B marketing is boring.” Or “what B2B marketers can learn from B2C marketers.”.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Marketing Insider Group

DECEMBER 4, 2017

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Most recently and according to McKinsey1, the adoption of multi-channel marketing in […]. The post 3 Holiday Marketing Tips B2B Marketers Can Learn From B2C Marketing appeared first on Marketing Insider Group.

B2B Marketing 189

B2B Marketing Multi-Channel Tips B2B 189

Sharpspring

FEBRUARY 10, 2022

Good marketers know that not every strategy is created equal. Sure, many strategies are effective across industries, such as social media and email marketing. But marketers still need to understand their audience and which strategies work for them. B2B Marketing vs B2C Marketing. Customer Lifecycle.

Sales Management 84

Sales Management Marketing Automation Services Webinar Metrics B2B Marketing 84

Biznology

SEPTEMBER 5, 2018

I know that many people specialize in either B2B or B2C marketing, but I have done both in my career, with more emphasis on B2B. While most B2C marketers seem to know that their digital marketing is an experience, many B2B companies are happy with brochure-ware and barely functional eCommerce systems.

B2B Marketing 126

B2B Marketing Paid Search Agency B2B eCommerce 126

Oktopost

FEBRUARY 26, 2024

Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. Are you measuring the right B2B social media metrics?

Social Media 62

Social Media Top of Funnel Media Allocation 62

Content Marketing Institute

SEPTEMBER 28, 2021

We asked 2021 Content Marketer of the Year finalists for a peek behind the curtain of what makes their content marketing programs successful. Continue reading → The post 7 ‘Secrets’ of Award-Winning B2B and B2C Content Marketing Programs appeared first on Content Marketing Institute.

B2B Marketing 134

B2B Marketing Content Marketing B2B Content 134

Search Engine Journal

MARCH 2, 2023

In this article, expert Greg Jarboe digs deeper into a CMI study and gives advice on what content marketers should prioritize. The post You Must Unlearn What You Have Learned About B2C Content Marketing appeared first on Search Engine Journal.

Content Marketing 110

Content Marketing Content Studies Search Marketing 110

Content Marketing Institute

JANUARY 27, 2021

The pandemic accelerated the fundamental changes underway in content marketing as CMI’s newly released B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 shows. Find out what else is up for this year and beyond.

Research 140

Research Content Marketing Advertising Benchmark Content 140

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

Industry CMS 115

Industry CMS B2B Data Hygiene Marketing Automation Services 115

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

Content Marketing 99

Content Marketing Content Paid Search Agency Marketing 99

Content Marketing Institute

JANUARY 26, 2022

Events of recent years prompted an increase in content marketing’s importance to businesses. So how are B2C content marketing programs faring? Check out that and a lot more in today’s release of CMI’s B2C Content Marketing: Benchmarks, Budgets, and Trends – Insights for 2022. Continue reading →

Research 86

Research Budget Programs Advertising Benchmark Paid Search Agency 86

The Lead Agency

APRIL 28, 2020

The marketing funnel is a representation of the customer/buyer journey, from a sales/marketing perspective. Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ?

Top of Funnel 90

Top of Funnel Marketing Funnels B2B Marketing B2B 90

Content Marketing Institute

SEPTEMBER 30, 2021

The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? appeared first on Content Marketing Institute. But that doesn’t mean they don’t focus on niches too.

Content 112

Content Content Marketing Paid Search Agency Companies 112

Search Engine Journal

FEBRUARY 8, 2022

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond. . The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal.

B2B Marketing 95

B2B Marketing Content Marketing B2B Content 95

Versium

NOVEMBER 23, 2020

Data analysis is the life blood of modern B2C marketing. Enriched data can help you make more insightful, data-informed decisions, improve contact rates and email send rates, and inform content creation. In today’s digitally dominated world, there is no shortfall of available data.

Analysis 86

Analysis Contact Marketing Marketing Contacts 86

Exo B2B

JUNE 13, 2022

Le marketing aux consommateurs ou aux entreprises, c’est du pareil au même? En quoi le marketing B2B est-il si différent du marketing B2C? Il y a un monde de différence entre les comportements d’achat qui différencient le marketing B2B du marketing B2C (exprimé ici en relation avec un produit ou un service).

B2B Marketing 52

B2B Marketing B2B Advertising Agencies Paid Search Agency 52

Hubspot

JUNE 23, 2020

I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Lake B2B

JUNE 9, 2022

B2C businesses have better conversions than B2Bs for several reasons. The post Offering B2C-Like Buying Experiences to B2B Customers: Where are We Now? But a smooth buying experience tops that list. And why not? Our lives have become more fast-paced than ever before, and we have a range of options to choose from.

Buy 105

Buy B2B Research Conversion 105

Only B2B

JULY 9, 2019

B2B is the acronym for Business to Business whereas B2C is an acronym for Business to customer. These are two marketing models that focus on two varied categories of the. The post Difference Between B2B And B2C appeared first on ONLY B2B.

B2B 115

B2B B2B Marketing Business to Business Business 115

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

Marketing Automation Services 99

Marketing Automation Services Enterprise Management Work Management Marketing Management 99

Genroe

MARCH 19, 2023

Examining customer churn prediction: what it is, why it's important and how to go about it for both B2B and B2C companies The post Customer Churn Prediction For B2B and B2C Industries appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe.

B2B 52

B2B B2B Marketing Promotion Paid Search Agency 52

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. How it works. Now, we need your vote! Learn more.

Design 81

Design Best Practices B2B Loyalty 81

Conversica

MAY 31, 2021

These are especially helpful for customer-facing teams—such as Marketing, Sales, and Customer Success—who need to engage contacts in conversations that drive them towards the next best action, but simply do not have the capacity to do so on their own. This is true of business-to-business (B2B) and business-to-customer (B2C) organizations.

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform.

Examples 130

Examples Brand Identity Branding Social Media 130

Webbiquity

FEBRUARY 22, 2022

Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better.

B2B Marketing 357

B2B Marketing Research Paid Search Agency Advertising Agencies 357

TowerData

FEBRUARY 26, 2021

Invalid and toxic data finds it way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you're a B2B company, B2C brand or somewhere in between.

Validation 74

Validation Email Marketing B2B B2B Marketing 74

Webbiquity

MAY 30, 2023

2023 looks like a tough year for marketing budgets. Overall, 58% of marketers project flat or reduced budgets for 2023, up from just 26% in 2022. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. 1) B2B marketers are faring (a little) better than B2C.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Convince & Convert

JANUARY 8, 2015

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example.

Practices 154

Practices B2B Marketing Marketing Strategy Marketing & Strategy 154

Porch Group Media

MAY 23, 2022

When people move to a new place, marketers can leverage data and mover marketing strategies to succeed in their overall customer acquisition and retention strategies. But how well are B2C companies leveraging mover marketing strategies? By using data, mover marketing strategies can go beyond simple email campaigns.

First-Mover Advantage 52

First-Mover Advantage Allocation Marketing Budget Paid Social Agency 52

Adobe Experience Cloud Blog

JUNE 13, 2017

It seems though that people have tended to shy away from applying those same data-driven marketing principles to the consumer marketing world or may not have even known that it’s possible. B2B marketers have the art of prospecting down to a science. Using rich data is commonplace in the B2B world. New Data Economy.

Marketing Automation Services 126

Marketing Automation Services Account Based Marketing Lead Ranking Marketing Management 126