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B2B Lead Management Market Heats Up

Online Marketing Institute

But does the B2B need the same platform components as B2C?) 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

My focus is on B2B, rather than B2C. Usage : 86% of B2B firms are using social, compared to 82% of B2C. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Here are the 25 articles that I liked best. Most are blog posts, but I’ve also included some eBooks.