Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. What’s the key to B2B marketing success?

B2B Marketing 119

B2B Marketing B2B Planning B2B Thought Leadership 119

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Business Outcomes.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Featuring products through HD images, video and content on successful implementation, customer testimonials, etc., aimed at buyers and prospects.

Social Media 123

Social Media Media B2B B2B Thought Leadership 123

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Instead, concern yourself with their motivations while at work.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Oktopost

SEPTEMBER 22, 2021

With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips. B2B companies aren’t targeting an individual buyer, like in the B2C world. Conquer LinkedIn.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? So is every new product launch thereafter.).

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Onalytica B2B

APRIL 6, 2017

When it comes to working with influencers, there’s no one size fits all in which every brand can implement it in the exact same way and achieve the exact same results; there are various ways in which you can approach it- so there being one term is far too simplistic. So how can they possibly mean the same thing?

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Webbiquity

MAY 4, 2021

The Product. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Navigate the Channel

JUNE 21, 2023

From July 2021 to June 2022, Pinterest had the highest score with 76/100 of all social platforms (tied with YouTube) on the American Customer Satisfaction Index (ACSI), according to social media management tool Sprout Social and Statista. each year, and YouTube and Instagram are both losing users.” Pinterest has a growth rate of 7.5%

Business 65

Business Social Media Youtube Facebook 65

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Merchant & Brands: Businesses looking to promote their products and services.

Social Media 134

Social Media Paid Content Social Marketing Advertising Agencies 134

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Williamson. Episode Summary.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Lenny's Newsletter

AUGUST 13, 2023

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Marketing Analytics Tools 52

Marketing Analytics Tools API Linkedin Startups 52

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Or simply, paid. Great, isn’t it? You don’t need to take Google’s word for it.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Only B2B

FEBRUARY 23, 2022

LinkedIn is still the go-to site for B2B. Platforms like as Facebook, Instagram, Pinterest, and Snapchat, among others, are used for B2C. As a result, a one-size-fits-all lead generating strategy will not work everywhere. Facebook, Youtube, and Twitter are among among the most popular social networking platforms.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

The Lead Agency

APRIL 14, 2024

Video content basically dominates B2C marketing forms. More good news: you don’t need to hire a big production team to create video content. Video for what Software demo videos are a big need for B2B businesses with technical products. But B2B has been slower to adopt. One asset can turn into many. The sky is the limit.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

FunnelEnvy

SEPTEMBER 4, 2023

You may have the best product or service in the marketplace, but growth will be challenging if your target audience doesn’t know about you. For most B2B companies, LinkedIn is the obvious choice. X (as in ex-Twitter) is also a popular B2B and B2C channel. Tip 5: Link to Your Website Early and Often.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. There are dominant channels for every industry and type of product or service. One of the first differences we notice among the tens of thousands of companies we track is whether the company is a business-to-consumer (B2C) or a business-to-business (B2B) player.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Heinz Marketing

MARCH 4, 2021

Also, this is by no means an exhaustive list, just the major players and some of these platforms work for more than one type of social media. Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. It’s likely YouTube is a great starting point for B2B marketers.

Paid Content 132

Paid Content Social Media Media B2B 132

Exo B2B

OCTOBER 16, 2020

It also changed our work methods and thus, the hierarchy. So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. Marketing influencers are not the young YouTubers or Instagram maniacs who get fame and easy money. The context is no longer the same for marketing expertise.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age. Micro Influencers.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Navigate the Channel

JUNE 19, 2023

and dreading the spreadsheet every month—or six—is a common issue for both B2B and B2C content planners. Be sure to analyze any social media efforts, so you know what worked and what can be scrapped for now. Challenges boost engagement, create user-generated content, and cleverly promote your company and your products.

Social Media 65

Social Media Media Curation Content 65

Hubspot

JUNE 11, 2020

Before you decide to implement live video planning and production into your strategy, you'll need to learn more about this content's consumers, how often they watch this content, and which platforms they primarily use to stream it. These platforms were YouTube (48%), Facebook (20%), and Instagram (13%). Data Source.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hinge Marketing

JANUARY 14, 2016

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? So how can you use your company’s page on LinkedIn to see real success? Build your brand. Recruit new talent.

Linkedin 48

Linkedin Paid Search Agency Companies Tips 48

Navigate the Channel

JANUARY 25, 2018

Marketing is an important element of selling products and is very visible for things like consumer goods. It isn’t a significant leap to apply those elements to drive sales for products in different industries. LinkedIn, for example, is often where you can find influencers. Cultivate Influencers.

Word of Mouth 85

Word of Mouth Ad Building Effectiveness Marketing & Strategy 85

Outbound Engine

DECEMBER 4, 2019

Instead of pushing your product, focus on providing insight, information, and maybe even entertainment. 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. LinkedIn ads. Instead, make it your goal to reach your audience on a more personal level.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Envy

JANUARY 28, 2018

With AI technologies driving better accuracy in sales intelligence, there will be an increase in personalized, data-driven marketing for both B2B and B2C. Already well entrenched in the B2C world, influencer marketing is now making its stance with B2B marketing. Marketing ‘fluff’ is not going to work here. Marketing Automation.

Top of Funnel 103

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 103

Sprout Social

FEBRUARY 8, 2023

But if you work in a technical or niche industry, it might seem like you don’t belong on social. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. That’s an understandable feeling. that's a lot of dough!

Paid Search Agency 86

Paid Search Agency Advertising Agencies Social Media Classified Ads 86

Hubspot

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Selling by offering a solution rather than pitching a product/service is key to sales pros. UK, Japan, Canada, Australia, France, and Germany. Personalization is more important than ever.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos. Andrew used an example from Ice Road Truckers, but any reality TV show would work.).

Video Marketing 99

Video Marketing Youtube Storytelling Linkedin 99

Marketing Insider Group

MAY 11, 2020

However, for content marketing to work, it must be well-executed. In fact, 60 percent of buyers said thought leadership convinced them to purchase a product or service they had never considered previously. Source: Edelman-LinkedIn). You don’t own Facebook, YouTube, or LinkedIn. Image source: [link].

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

The Lead Agency

DECEMBER 6, 2021

While e-commerce used to be primarily used for B2C buying and smaller, less involved purchases, B2B buyers are more confident than ever in making large purchases online – even with new businesses. Video has traditionally been considered an appropriate and effective marketing tool for B2C marketing. B2B Customers are Buying Big Online.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Unbounce

APRIL 4, 2019

And LinkedIn is dying, right? What type of product are you selling? Your Product. Google Ads is an excellent platform for when consumers are actively looking for your product or your brand. But if your product sells to people over 45, it’s the best social platform. Your Product. all working in concert.

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111