Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Many of the keywords you target won’t look like B2C SEO keywords. Addressing these reservations can lead to an increase in conversions. B2B SEO has much in common with B2C SEO at its technical core.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

MARCH 17, 2020

Automation has become standard practice in B2C ecommerce. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. The process of winning a B2C customer can be extremely simple.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

APRIL 18, 2023

If your B2B business has plateaued and you’re struggling with new ideas to generate leads and grow sales, here’s good news. When done right, B2B SEO increases the visibility of your site in search engines for your most relevant and high-value keyword terms, attracting more traffic from your target audience and ultimately leading to sales.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

DECEMBER 6, 2022

While B2C marketers have an established ecosystem, tools, common practices, and even standard pricing for their influencer marketing programs, B2B influencer marketing is different from B2C. ” Again, that’s not surprising. It’s still an emerging discipline, based more on relationships than transactions.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

APRIL 5, 2022

” For example: “Elected officials who lead states that are on the coasts should regulate building in flood plains. According to speculated data, around 69% of B2B businesses say that enhancing the quality of leads is one of the most crucial parts of their lead generation strategy.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Webbiquity

MARCH 10, 2022

76% of all B2B websites include a blog, and B2B marketers who have blogs get 67% more leads than those who don’t. Sending conflicting messages can lead to negative brand impressions and hamper your business growth. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Webbiquity

APRIL 19, 2022

In B2B marketing, trust and credibility play an even more important role than in B2C. Each has a concise summary, leads with the results, provides the right detail about the client, and describes the flow of the collaboration in easy-to-understand language. Guest post by Brent Zahradnik. Image credit: Thirdman on Pexels.

Ideal Customer Profiles 334

Ideal Customer Profiles Practices Case Study Case Studies 334

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok. Though influencer marketing is not primarily about lead generation, 69% of respondents in this survey said it helps with that objective.

Research 243

Research B2B Marketing B2B Budget Programs 243

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

NOVEMBER 17, 2022

For B2C and B2B businesses focused on high-volume / low-price product sales, the homepage of their website is often a landing page. No matter what type of landing page a business has or how visitors end up there, the purpose of a landing page is to convert a visitor into a customer or lead, which makes them a vital part of marketing strategy.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Webbiquity

JUNE 14, 2022

Prepping early, staying on track, and following through with leads can change the outcome of your presentations. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Business developers can plan successful B2B sales meetings by following these effective tips.

B2B Sales 312

B2B Sales Planning Tips B2B 312

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. Both teams aim to increase revenue, but different approaches can lead to conflicts. Ruthlessly Filter Your Prospects Obviously, not every lead is the same. Think about an IT services firm.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. Instagram is the most used social network by B2C social media influencers. Instagram is also worth experimenting with, though more for brand exposure than direct response or lead generation. Image credit: DreamGrow. MediaPost ).

Social Networks 294

Social Networks Stats Network Marketing Linkedin 294

Webbiquity

OCTOBER 10, 2017

But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. So clearly, mobile search is not just a B2C phenomena. Email marketing, a website with a great desktop experience, those things will still garner leads!

Mobile Marketing 242

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 242

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. Our sales team not only works with inbound marketing leads but also does outreaches to new prospects. billion in 2016 to $16.4 billion in 2022. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Webbiquity

MARCH 31, 2022

Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Better quality : Using predictive analysis, marketers are able to identify high-quality leads much more efficiently than before. Augmented reality can generate more B2B leads.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

AUGUST 7, 2020

While employees are working remotely, SEO and online marketing tools can help generate leads, communicate with prospects, and close sales. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue. Remote Serviceability. Start Marketing Anytime.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Partnering with sales not only to define and generate leads, but also move them through the funnel, is imperative.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Webbiquity

FEBRUARY 14, 2019

Designed mainly for business-to-consumer (B2C) companies that sell directly to consumers, consumer database marketing has tight security in place for storing consumer data. The main difference, obviously, is their target group; business data and consumer data. Consumer Database Marketing.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

FEBRUARY 25, 2016

Unless your blog is tied with user benefits, the content will probably run in circles and fail to get enough clicks and leads. A simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. The purpose of case studies is to generate qualified leads. What Makes your Readers Tick?

Case Studies 100

Case Studies Case Study Small Business Marketing Studies 100

Webbiquity

MAY 23, 2011

Leads and new business. First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. . LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform).

Social Media 100

Social Media Media Case Study Case Studies 100

Webbiquity

MARCH 10, 2016

LinkedIn is a fertile ground for B2B brand-building and lead generation. In B2C branding, making emotional connections with customers is one of the central tenets of marketing. Not necessarily. Let’s take a look at how B2B firms can build their brands in this competitive space. Dive into LinkedIn. Tell stories.

Ad Building 100

Ad Building Brand Identity Branding B2B Thought Leadership 100

Webbiquity

MAY 4, 2021

Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. ” It’s really more about leading with value and being part of the conversation that I think is helpful. Look at this product. Buy, buy, buy.”

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

Webbiquity

JUNE 17, 2014

B2C marketing is often perceived as emotion-based, while B2B buyers decide based on facts and logic. 7 Tactics that Are Working for B2B Lead Generation Today by CustomerThink. It costs more for salespeople to spend more time following up with more leads. The Forgotten Stars of B2B Lead Conversion by Business2Community.

Sales Management 100

Sales Management Work Management Marketing Management B2B Marketing 100

Webbiquity

MARCH 8, 2016

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Yet 70% measure the effectiveness of their content by number of leads generated. 8 Stats About Content Marketing Use and Trends.

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Webbiquity

APRIL 27, 2010

Metrics related to ROI, such as leads generated and direct sales, were mentioned by only about half of the survey respondents as key benefits of social media marketing. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. What the Future Holds for Social Media Marketing.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. Social media may be good for 99 things, but lead generation ain’t one of them. B2B Lead Blog ). Polaris B ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 16, 2015

Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Social Media Today ). MediaPost ). MediaPost ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

OCTOBER 26, 2012

Business to business (B2B) marketing to a small business can be much like business to consumer (B2C) marketing. Larger businesses also have longer purchasing lead times. Aiming too big will lead to few sales and your business will drown from a lack of revenue, forcing you to find and take out more loans to keep your business alive.

Small Business Marketing 100

Small Business Marketing Business to Business Business Marketing Budget 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Your goals—how many leads or sales are you planning to drive from search marketing? Test until you have one that clearly outperforms alternatives at converting visitors to leads. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

MAY 16, 2011

While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Slide 21: Online costs per lead are lower. The higher cost per lead may very be justified by higher quality (close rate).

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Webbiquity

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” Along with Google, Facebook is one of the giants of the Internet. ” — Rebekah Radice. Pricing: $30 per month.

Facebook 100

Facebook Tools Work Management Best Practices 100

Webbiquity

JUNE 23, 2015

As reported below, organic search drives 51% of all visitors to both B2B and and B2C Web sites, while paid-search drives 10% (and social 5%, on average). Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. eMarketer ). Biznology ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100