b2c Leads Related Topics 
Chris Koch
AUGUST 16, 2011
Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Yet even in B2B, we have a growing concern over privacy in lead management.
Chris Koch
AUGUST 16, 2011
Obviously, this is less of an issue in B2B than B2C. Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. Yet even in B2B, we have a growing concern over privacy in lead management.
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Chris Koch
FEBRUARY 11, 2011
Most companies do not yet have closed-loop lead management processes supported by systems, for example. B2C companies have these “wonks” today. Maybe I’m splitting hairs here, but I wonder about the long-term need for a marketing technologist. In the short term, I think marketing has a lot of catching up to do in terms of technology.
Chris Koch
JANUARY 8, 2010
There is only one objective in social media and it is common across all companies—even across the infamous divide between B2B and B2C: Create learning networks. But it also applies in B2C. I’m just saying that we shouldn’t assume, as we do by default, that ours are much different from anyone else’s.
Chris Koch
OCTOBER 7, 2011
A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. We need a lead management process to act as a place to bring people from social media. Only 65% have defined the lead flow process. Marketers can handle all that stuff.
Chris Koch
OCTOBER 7, 2011
A lot of B2C social media marketing can come out of the marketing group because consumers are looking for deals, product information, and peer reviews. We need a lead management process to act as a place to bring people from social media. Only 65% have defined the lead flow process. Marketers can handle all that stuff.
Chris Koch
AUGUST 5, 2011
Every time we talk about it, we have an endless argument that leads nowhere.”. Is it any wonder that B2C marketing techniques dominate? The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? We don’t see the value of it for B2B and we want it off the table.
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