Remove b2c

Anything Goes Marketing

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Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

Webisodes and B2B Companies The budget for this Tassimo campaign is probably out of the reach for most companies and is most likely only doable on the B2C side. Tags: video B2B lead generation B2C viral marketing Marketing Sherpa youtube. Some additional ideas may include advertising on The Office's (TV show) official website.

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Automated Customer Scoring - Going Beyond Leads

Anything Goes Marketing

Automated Lead scoring is a term that many in the B2B world are familiar with. Essentially, you take the typical manual lead qualification process that a sales rep or call center does over the phone to find the best leads and let technology do this for you. I think you can and those of you in B2C already do this quite well.

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The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

Throughout my journeys much of the conversation comes back to generating a higher quantity of leads from the web that are of better quality. B2C companies may only need email to begin the conversation but B2B companies typically collect company name and first and last name. It's been a very busy month with lots of travel thrown in.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

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Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

PPPS: This concept can go beyond newsletters and be used for your automated lead nurturing efforts or in an attempt to re-engage email subscribers that are unresponsive. Tags: lead nurturing email marketing B2B enewsletter B2C.

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Easy Tip: Maximizing Your Whitepaper Downloads

Anything Goes Marketing

This is a great one that focuses on B2B lead generation. But what about your lead generation efforts? How do you grow your lead funnel? Kicking Viral Marketing Up a Notch - Turning the follow up email into Lead Generation How could we improve the example above? You've just added an additional lead generation weapon!

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One way to tackle closed loop marketing

Anything Goes Marketing

This was a fairly straightforward B2C transactional example. Therefore, the deals take longer to close, more individuals on the client side are involved and you typically have your sales force that you need to work with (however, I'm focusing mostly here on online lead generation). Closed loop marketing seems easy eh?