Key Takeaways from attending 7 Talks at B2B Ignite 2018
Onalytica B2B
JULY 16, 2018
He has 30 years experience at Ogilvy as a copywriter, with an equal split of experience in B2B and B2C marketing. He started by highlighting that in B2C consumers don’t act as rational consumers are supposed to act, and in B2B business people don’t act as rational business people are supposed to act.
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