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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? Share this on LinkedIn.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

By Rob Petersen, {grow} Community Member First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute ) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. million. million. million.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( e-Strategy Trends ). 2. At least on the B2C side, there is a disconnect between what marketers think consumers think is important and what consumers actually value. LinkedIn Facts. Earnest Agency ). 4.

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What Does B2B Social Media Success Look Like?

Webbiquity

Increased engagement (number, depth and quality of interactions with customers and prospects). LinkedIn (much more important in the B2B world than in B2C, particularly in light of recent marketing enhancements to the platform). Video / YouTube. Until recently, most social media case studies have focused on consumer brands. Objectives. Leads and new business. Results.

34 Compelling Content Marketing Stats and Facts

Webbiquity

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). There are 100 hours of video uploaded to YouTube every minute. ( The Wonder of Tech ).

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12 Social Media Tips for B2B Marketers

Salesfusion

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. While it’s true that social media can be just as valuable for B2B marketing as it is for B2C marketing, the two do require different approaches. How You Approach Social Media Matters. 12 Tips to Improve Your Approach to Social Media. What interests your target audience most?

Onward, to Total Immersion!

The New Strategist

We humans spend a huge amount of time with our faces glued to screens of various sizes; consuming, sharing, interacting, engaging, ranting, raving, recommending, and questioning. Now, you can interact with a business online as if they were an old friend, and businesses in turn can in turn take advantage of word-of-mouth on an unprecedented scale. An online catalog, in essence. wonder.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

How does B2B social media marketing differ in effectiveness from B2C use? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Marketing Interactions ). LinkedIn Statistics.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. and LinkedIn is the “oldest” network, with 79% of users age 35 and older. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter. LinkedIn Statistics. Pingdom ).

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Why Social Media Matters for B2B Vendors

Webbiquity

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. Three-quarters of B2B technology buyers say they use social media at some point during a buying cycle to gather information or communicate with colleagues about a purchase; 58% use LinkedIn for this purpose.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. How to Twitter and LinkedIn Boot Camp) in this intriguing collection of infographics. Search and Social.

Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video

Vidyard

Audiences can interact with video in ways they can’t with text, and those interactions can be measured down to the second to provide incredible insight into the engagement patterns of different individuals and the effectiveness of different pieces of content.”. Already the first video platform to offer comprehensive integrations with Marketo, Salesforce, Oracle and other marketing and sales technologies, Vidyard provides personalized video as well as integrated video live streaming for B2B and B2C businesses. About Vidyard. Media Contact: Brad Hem. Phone: (281) 543-0669.

How To Map Content To Your Conversion Funnel

ScribbleLive

We’ll also show you why the content at each stage is dependent on the type of business using two hypothetical cases – an enterprise software company (B2B) and a fashion eCommerce brand (B2C). Unilever launched the YouTube channel  All Things Hair , an online space where “women could get relevant answers to their hair-care queries through high-quality video content.”

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Ideally, apps should take advantage of smartphone features. • B2C use of QR codes is about selling, B2B use is about branding: provide the visitor with some kind of value (e.g. And correlations are good data. • The best social monitoring tools are “Excel and your own eyes.&# Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” Or that 73% of U.S. And 73% of U.S. Oh yeah.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

How are B2B marketers using social media differently from their B2C counterparts? Also noted: • One in four Americans watches a YouTube video every day. • 53% of employers now research candidates on social networks before hiring. • 71% of companies now have a presence on Facebook. women make up 64% of Twitter’s following), men (63% to 37%) are the larger share on LinkedIn.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Use keywords, interact with fans, and engage with groups. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. ” The solution?

The New Social Buyer Ecosystem

Tony Zambito

  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.   Image via Wikipedia.

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Google and Oracle are primarily B2B companies. 5) B2C (Business-to-Consumer). For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Interactions like these tell you that your messages are resonating with your fans and followers.

How to Convince Your Boss to Invest in Social Media Marketing

Hubspot

Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups.

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87 New (Really) Marketing Automation Stats

Marketing Action

B2C marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. DIFFERING GOALS: For B2B marketers, the top goal of content marketing is “lead generation” (80%), whereas B2C marketers cite “brand awareness” as the top goal (79%). LinkedIn is 2nd (43%) and Twitter is 3rd (35%).

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What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Learn more. Interesting.

B2C 41

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Learn more. Mobile 2.0

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70 New (Really) Marketing Automation Stats

Marketing Action

B2c marketers who take advantage of automation – which includes everything from cart abandonment programs to birthday emails – have seen conversion rates as high as 50%. DIFFERING GOALS: For B2B marketers, the top goal of content marketing is “lead generation” (80%), whereas B2C marketers cite “brand awareness” as the top goal (79%). For B2C marketers, it’s 74% (brand awareness).

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25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent

Their responses offer a variety of predictions, and many believe that more focus will be placed on live video, visual content, interactive content, virtual reality, personalised and niche content, content promotion and distribution, and that more businesses will seek out content creators and marketers. Follow Michael on Twitter (@ BrennerMichael ) and connect with him on LinkedIn.

The Buzz about Social Media Marketing

Content Marketing for BI

So much buzz about social media marketing (Facebook, Ning, YouTube, Flickr, Twitter, LinkedIn), it’s almost tough to separate practical information from the hype. Interactive media: podcasts, video, online demos – 30%. believe this is the major reason why social media for B2B (or even B2C) has so much value. They leverage LinkedIn, Ning, YouTube, and Twitter.

6 "Boring" Companies Making Amazing Content

SnapApp

Not only is McKinsey & Company’s publication, the McKinsey Quarterly , one of the most well-respected in the business, their marketing team reached new frontiers with an interactive approach to content. Interactive content compliments (and often leads to) long-form static pieces like white papers and ebooks. Sign up for our DIY Interactive Content Design webinar Xerox.

Vidyard Gains Momentum Among Marketo Users

Vidyard

The ease to implement script on our pages and being able to add YouTube videos to the Vidyard templates allow for a seamless look and feel. Already the first video platform to offer comprehensive integrations with a variety of marketing and sales technologies, Vidyard recently launched Personalized Video as well as integrated video live streaming for B2B and B2C businesses. Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software, and Citibank rely on Vidyard for their video marketing and analytics needs. Gainsight. Insight. ” Taulia. About Vidyard.

20 Stats Every Global Social Media Marketer Should Know

Hubspot

LinkedIn tends to attract users of higher education and income. Users who use social media a lot tend to be on Facebook, while light users tend to be on YouTube. 12) If you are a B2B company, consider LinkedIn for your US audience. Our study showed that 65% of B2B respondents had acquired a customer through LinkedIn. "Social media is a lot like sex. Nobody knows how.".

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Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers

WindMill Networking

Social media websites are filled with communities and large numbers of people, and most businesses decide to strategically market to the largest websites that exist: Facebook, Twitter, and LinkedIn. minutes YouTube 17.8 minutes LinkedIn 7.6 Big Train follows and interactions are up quite a bit across all of our channels – YouTube, Facebook, twitter, and our blog as a result.

20 Common Social Media Marketing Myths BUSTED

Hubspot

Or LinkedIn? Or YouTube? Even if you're not seeing a lot of engagement on Google+, you might see a bump in your organic search rankings as a result of your activity there. 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. 62% of companies using LinkedIn for marketing have acquired a customer from it. Poppycock.

9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. In addition to sharing interesting content, you should also make sure to interact with others in social media. Facebook, Twitter, LinkedIn, YouTube, Flickr, SlideShare, Vimeo, Digg, StumbleUpon, Reddit, Delicious… seems pretty overwhelming, right?

A Small Biz Guide to Digital Marketing Acronyms

Vertical Response

If you’ve ever heard or read an acronym and secretly wondered what it meant, you’re not alone: “I think you should update your CTA so your CTR increases, which will positively impact SEM, specifically PPC, which will give you a better ROI, plus help out your SEO as you market to both B2B and B2C markets.” ” Say what? Also known as inbound link. or Bing. See SMO.

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10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

Hubspot

They've actually done an awesome job of using their platform to showcase their geeky personality and to encourage interest in science -- something they've done well on other social media networks like Instagram and YouTube. In addition to sharing their emoji science findings, they also encourage their Snapchat followers to interact directly with them. How to Follow Brands on Snapchat.