Webbiquity

FEBRUARY 22, 2022

Budget isn’t the most important factor (unlike the B2C world). Though there are some similarities between B2B and B2C influencer marketing, in important ways the two strategies are very different. A new report offers a wealth of guidance for doing B2B influencer marketing better. On to the lessons of the report.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

APRIL 13, 2022

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently. Begin by determining who that is, based on factors like title, role, industry, and company size. Many of the keywords you target won’t look like B2C SEO keywords. Affiliate sales support independent publishing.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

Aberdeen

OCTOBER 3, 2019

The roundup includes articles that cover ABM benchmarks, the push for stronger data strategies, treating B2B marketing more like B2C, challenges for the modern marketer in the B2B industry, and an obsession with intent data. Bringing B2C Fundamentals to the B2B Industry. Live Webinar: ABM Benchmarks for 2020.

Account Based Marketing 40

Account Based Marketing Advertising Benchmark Webinar Metrics Intent 40

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study. This practice is just wrong.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Marketing Insider Group

MARCH 29, 2021

Whether it’s a new region or a new industry you want to target, one thing is constant: you need to identify which customers are likely to need your products and services. That means that you’ll need to dig into local or industry data to make sure that your marketing content reaches the right eyes and ears. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The “2017 Social Media Marketing Industry Report” from Social Media Examiner recently looked at which channels marketers are using to achieve their objectives.

Social Media 127

Social Media Linkedin Allocation Studies 127

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Grow your social proof with case studies. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

The Lead Agency

APRIL 2, 2024

B2B SEO involves a deep understanding of industry-specific keywords, content that addresses intricate business challenges, and a commitment to providing solutions that resonate with a professional audience. B2C SEO, on the other hand, focuses more on broad appeal and emotional engagement to drive immediate consumer actions.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? “ It’s alive!

Case Studies 114

Case Studies Case Study Studies Practices 114

Marketing Insider Group

MARCH 17, 2021

Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry. Substantiating that information with both your own expertise and corroborating evidence from other recognized industry experts builds their trust even further.

Content Marketing 298

Content Marketing Paid Search Agency Advertising Agencies Business 298

Marketing Insider Group

AUGUST 26, 2020

Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. You might need to do a little digging beyond the cursory treatment these case studies receive online to find the numbers for their actual ROI.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Webbiquity

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

Webbiquity

JULY 18, 2023

While the entire study is worth a read, here are three key takeaways plus a few other points of interest from the State of Marketing report. Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. ” Only 29%?! ” Only 29%?! ” Strange.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Martech

APRIL 19, 2024

But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors.

Lead Gen 96

Lead Gen Paid Content Social Media Sales Qualified Leads 96

Marketing Insider Group

AUGUST 9, 2021

Highly technical or regulated industries may require a copywriter with more industry experience. B2B copywriters typically work for multiple clients in different industries. To keep clients happy and ensure their content is accomplishing its goals, B2B copywriters need to be quick studies. Knows the Industry.

Copywriting 352

Copywriting Work Management Marketing Management Service 352

Vision Edge Marketing

JANUARY 9, 2024

Myth 1: Customer-Centric Growth is Exclusively for … The most common fill-in-the-blanks we hear is that customer-centricity is a) only for large companies, b) only for companies in certain industries or business models, and c) only for customer-facing teams. Not just for some industries, or business models.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Heinz Marketing

MAY 22, 2023

While video marketing is commonly associated with B2C marketing, it’s becoming increasingly popular in the B2B space as well showing immense opportunity. To utilize video marketing to its highest potential, it’s crucial to understand the distinct characteristics and advantages that set apart B2B vs B2C.

B2B Marketing 94

B2B Marketing Video Marketing B2B Thought Leadership B2B 94

Navigate the Channel

DECEMBER 19, 2023

Understanding the Complex B2B Landscape Unlike B2C brands that primarily target individual consumers, B2B companies engage with a diverse range of stakeholders within an organization. 2 – Content Marketing: A Cornerstone of B2B Success In the digital age, content is king, and this applies just as much to B2B marketing as it does to B2C.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” It’s no secret: tech is a fast-changing industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. Business to Consumer (B2C). The most common forms that we encounter are B2B and B2C. . Research extensively in the industry you think your business fits in best. E-commerce Marketing - Case Studies . Consumer to Consumer (C2C) . Golf Avenue .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

KoMarketing Associates

DECEMBER 8, 2021

Why B2B buyers’ journey benchmarks are different from B2C. The B2B buyer’s journey looks nothing like the B2C journey. Keep in mind, however, that the benchmarks for your business might vary based on your industry, product type, or even target audience. However, there are a few key metrics to pay close attention to.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Martech

AUGUST 4, 2023

Businesses are dragging their feet to get compliant with CCPA and CPRA regulations, a study by data privacy compliance company CYTRIO found. Only 14.67% of the 600 mid-to-large companies included in the study that were non-compliant a year ago have become compliant since then. B2B/B2C breakdown.

Privacy 78

Privacy Banners Case Studies Act-On 78

Contently

NOVEMBER 4, 2016

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. One statistic frequently thrown around is that, in both B2B and B2C, the majority of marketers do not use documented content strategies.

Studies 60

Studies SEM Case Studies Adwords 60

Webbiquity

NOVEMBER 11, 2021

Every company in every industry can benefit from reduced complexity. You may have a few customers in an industry that holds untapped potential for your business. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. Target New Markets. Target New Markets.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Webbiquity

MARCH 10, 2022

To establish yourself as an industry expert, post links to helpful resources and scholarly articles. Dylan Berger is a digital marketer and SEO at WebFX, where he writes about B2B and B2C marketing. He studied advertising in university but is a life-long student of philosophy, design and art. . Social Media.

Spending 327

Spending Brand Identity Branding Top of Funnel 327

Martech

FEBRUARY 20, 2024

Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Navigate the Channel

MARCH 11, 2024

eCommerce is part of the larger industry of electronic business (ebusiness), which involves all the processes required to run a company or business online. Awareness Engagement Evaluation Purchase Post-Purchase Advocacy Here’s where we need to speak directly to the building materials industry. That’s a lot of business.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

SalesIntel

APRIL 15, 2024

The B2B buyer experience is more complex and time-consuming than that of B2C. Difference Between B2B and B2C Buyers Journey Before we jump into the stages, let’s discuss the difference between the B2B buyer’s journey and the B2C buyer’s journey. This often results in a more intricate and extended buying process.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Webbiquity

FEBRUARY 21, 2023

As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 Using this tool, we and our clients conduct the preliminary study and find relevant influencers five times faster (on average) than before.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Circle Studio

NOVEMBER 23, 2021

Additionally, B2C marketing’s influence on the B2B world will continue to be significant. In today’s shifting, cluttered and unpredictable marketing landscape, leaders across every industry are trying to determine the best path for growth. B2C-Inspired, Omnichannel Experiences. An Elevation of Strategy. AI-powered marketing.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. It’s also worth checking industry news to jump on trends timely.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Zoominfo

FEBRUARY 17, 2021

Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Assume you’ll always get direct access to an executive or decision maker — study the org chart. I work with clients in [lead’s industry] to address their [industry-specific challenge].

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy. Distribution.

Marketing Automation Services 323

Marketing Automation Services Marketing Budget Paid Search Agency Service 323

Biznology

AUGUST 3, 2017

Some B2C companies spend the lion’s share of their marketing budget on traditional marketing, even though the digital is highly effective, and so should get a bigger slice of the pie. B2C companies sometimes can show the value of digital marketing tactics in ways that they can’t duplicate for B2C. Lack of analytics.

Paid Search Agency 136

Paid Search Agency Marketing Analytics Tools Companies Correlation 136

Vision Edge Marketing

APRIL 11, 2023

73% of participants in a PwC study say that a good experience is key in influencing their brand loyalties. Positioning is the way a brand is perceived by its target audience in relation to its competitors. An authentic brand that delivers on its promises can position itself as a leader in its industry and stand out from its competitors.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198

Marketing Insider Group

DECEMBER 3, 2020

Instead of only being able to break down audience content consumption by Job Area, this update now allows you to analyze audiences by Industry , too. First, we’ll choose “Explore by Industry” from the buyer selection dropdown menu followed by “Retail and Consumer Goods”. Company Sub-Industry.

Analysis 229

Analysis Budget Programs B2B Work Management 229