Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Forbes) 93% of online experiences start with a search engine.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. When marketers were asked about what they felt the most effective email personalization tactics were for email marketing purposes, the top three tactics included: Email list segmentation – 56%. 52% of B2C brands’ emails and websites aren’t both mobile-friendly ( Litmus ). Ascend2 ).

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. JuliaEMcCoy Click To Tweet. Now you’re onto something.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Tomorrow People

NOVEMBER 21, 2022

Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. The advance of content marketing continues apace.

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Late adopters are now well and truly in the content marketing strategy mindset , but leaders are forging ahead with new approaches, platforms, strategies, and tactics. Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. The advance of content marketing continues apace.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective. megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Optinmonster

AUGUST 27, 2023

Without the right content marketing strategy, tactics, and tools, you won’t get those benefits. The latest stats from the Content Marketing Institute (CMI) show that 91% of B2B marketers and 86% of B2C marketers consider content marketing a core strategy. There’s just one problem. Read this guide. And it works.

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

ClearVoice

JULY 12, 2023

In an age where consumers are more informed and selective than ever, hard-sell tactics no longer cut it. Leveraging all of these tactics requires a strong content marketing strategy foundation. Businesses need to cultivate trust and understand their clients’ needs to break the ice. 91% of companies use video as a marketing tool.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Porch Group Media

DECEMBER 9, 2019

Email personalization was the top email marketing tactic in use (72 percent), a slight increase from the 2018 study. Email Marketing Tactics & Tools. In an effort to try and improve email effectiveness, some of the top tactics email marketers employed included: Email personalization (72%). Email Marketing Challenges.

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. As for digital display ads, statistics tell a “horrifying” story, as Carly Stec points out in her HubSpot article.

Enterprise Management 155

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 155

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Video content basically dominates B2C marketing forms. Tactics tailored to Gen X are not going to get you far.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Content Standard

AUGUST 26, 2016

If not, take a closer look at the top stats of 2016 that highlight the importance of email, and a few tactics for effectively wielding it effectively in your content strategy. ” Does this mean B2B companies are better email marketers than their B2C counterparts? ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Atomic Reach

APRIL 2, 2019

So, take a look at these stats that reveal how an investment in content marketing can pay off: Content Marketing rakes in conversion rates that are 6 times higher than other methods. 53 percent of marketers see higher ROI from inbound marketing tactics. Marketing automation plays a huge part in B2C email marketing. Source ).

Paid Content 94

Paid Content Statistics Planning Marketing Automation Services 94

Hubspot

NOVEMBER 21, 2014

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 4) Larger companies are more worried about strategic challenges, while smaller companies are concerned with tactical ones.

Stats 28

Stats Top of Funnel Peer-to-peer Paid Search Agency 28

ClearVoice

JANUARY 26, 2024

In B2C, this might be a funny video that gets stitched over and over. Product Development This stat blew our minds: 89% of new products fail in the market within their first five years due to a lack of customer understanding. They grew their brand from the content and conversations they were sparking where their customers live online.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

MAY 20, 2013

Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. Tweet This Stat. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 13) Facebook drives the most conversions for B2C organizations.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Hubspot

MARCH 14, 2017

Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. Pair your Wistia account with a marketing automation platform ( like HubSpot software ) or an email service to make your videos work harder for you. Step 4: Start Generating Leads. Got all that?

Marketing Automation Services 89

Marketing Automation Services Top of Funnel Click Rate Budget Programs 89

Directive Agency

OCTOBER 25, 2019

However, today, I’ll simplify three tactics further. Reviews have become a significant part of B2C and B2B interactions. Here are some stats from G2 on how people truly see reviews today: 68% of millennials trust online reviews, with positive ones producing an 18% average uplift in sales. Hubspot covers 26 options here !

Conversion Rate 79

Conversion Rate Top of Funnel Conversion Optimization 79

PureB2B

MAY 29, 2016

If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Hubspot also publishes articles on how to effectively generate leads across various platforms, especially on social media. B2B marketing for software and hardware are harder than B2C. Kissmetrics. Demand Wave.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

Hubspot

JUNE 11, 2020

Although you should consider your budget, audience, and the time involved in a live video strategy before your create or plan content, this result indicates that you might want to keep this tactic on your radar. Like any marketing strategy, you'll want to research the tactic before diving into it. Where Consumers Watch Live Video.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Directive Agency

DECEMBER 7, 2018

Every year, the Content Marketing Institute conducts a survey of B2C and B2B marketers, learning about the content they make. . Below, you’ll find the right type of content for each of the following stages and tactics to increase your content marketing strategy: Welcome to the Awareness Stage. Source: [link]. Source: [link].

Top of Funnel 74

Top of Funnel Sales Qualified Leads B2B Case Studies 74

Hubspot

MARCH 30, 2011

Yesterday, HubSpot’s biggest webinar, the Science of Timing , shook up the Twittershpere and provoked curious discussions among marketers. How does timing vary for B2C vs. B2B companies? “There are false distinctions between B2B and B2C consumers,” said Dan. Connect with HubSpot :

Tactics 28

Tactics CAN-SPAM Webinar Metrics Sales Cycle 28

PureB2B

MAY 29, 2016

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Lead Genius. Kissmetrics. Demand Wave.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

If you’ve reached a point where your old tactics don’t work anymore, take a ‘slide’ from the experts’ playbook and read up on the reasons outsourcing can give your business a new life. If your company is planning to leverage content marketing to generate leads, Hubspot is the perfect “hub” for it. Lead Genius. Kissmetrics. Demand Wave.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Hubspot

SEPTEMBER 1, 2011

HubSpot and Constant Contact recently partnered to release Fascinating Event Marketing Stats , an insightful, data-filled ebook on how businesses conduct marketing for their live events. The research is based on the survey results of more than 900 respondents from a mix of businesses (B2B, B2C, and nonprofit).

Event Marketing 28

Event Marketing Email Marketing Word of Mouth Business 28

ConvertKit

DECEMBER 19, 2018

These tactics are most commonly used in the B2B world, meaning businesses who sell products and services to other businesses, but conversion copywriting is still important in B2C (business to consumer) markets. We want to focus more on the B2C side of conversion copywriting with our sales email examples today.

Template 70

Template Top of Funnel Copywriting Open Rate 70

ClickZ

JULY 31, 2019

The need to deliver ever more personalized content for more customer segments in B2C organizations, as well as the shift towards account-based marketing in B2B companies, has increased the work for already strapped marketing departments. CZ: What are some examples of success stats from customers who’ve started using your product?

Enterprise Management 91

Enterprise Management Resource Management Digital Asset Management Work Management 91

Outgrow

APRIL 8, 2021

A B2B company will find immense value in LinkedIn, while a B2C or a D2C company might find the same traction on Instagram. Source: HubSpot. Smartly executed influencer campaigns can be a great social media hack as they save huge sums spent on ads and other marketing tactics. . HubSpot co-founder Dharmesh Shah does this best.

Social Media 59

Social Media Paid Content Media Outgrow 59

Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. The chart below shows the difference between B2C and B2B companies. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

APRIL 5, 2011

Survival of the fittest applies in business as it does in nature, and in today’s corporate environment, the evolution of buyer behavior is causing the need for both B2B and B2C companies to adapt. This presentation contains dozens more stats that illustrate this shift: It's Time to Transform Your Marketing. Marketing Evolution.

Allocation 28

Allocation Inbound Marketing Paid Search Agency Telemarketing 28

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Contently

OCTOBER 15, 2020

In our brand new report, we set out to highlight tactics that could help your brand thrive. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Way back in 2011, some employees at HubSpot had an idea. HubSpot was clearly onto something.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. The stats are all going the direction of mobile and have been going for some time. B2Bers, especially, seem to like stats and research and numbers. It's the tactic that is literally about getting above the noise. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

FEBRUARY 7, 2018

I’ll just give you a B2C example right now. He’s a former Creative in Residence at NextView Ventures, and worked at Google, HubSpot, and several startups. . But we clutter it with so many tactics and trends and all this noise about “thought leadership” instead of keeping it simple. . What is content marketing?

Top of Funnel 76

Top of Funnel Content B2B Thought Leadership Copywriting 76