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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! ” Strange.

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Unlock Growth in 2024: Essential B2B Marketing Trends and How to Make Them Work for You

The Lead Agency

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Video content basically dominates B2C marketing forms. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. But B2B has been slower to adopt.

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State of Content Marketing 2019: Creativity Strikes Back

Contently

Her B2C content manager, for instance, is the former editorial director of Conde Nast Traveler.). The big driver was a group of studies that showed brand purpose was a business imperative, particularly if you want to reach Gen Z, those pesky youngsters that grew up with iPhones for hands and YouTube for parents.

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Why Your B2B Website Isn’t Converting More Customers Than Your Sales Team

Martech Advisor

Yes — we’ve built better ‘looking’ websites, made them responsive, added exit intent pop-ups and other interactive call-to-actions, and added a blog when Google forced us to ‘generate content’ This article by Hubspot on the 20 years of website design will take you down memory lane.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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Social Media Marketing Pricing for 2022

TrustRadius Marketing

You’ll see their case studies stats quoted in many SMM articles. Their platform does have robust resources like case studies, webinars, templates, and guides. For YouTube, you want to have higher-quality ads. This is because most YouTube ads are commercials but there are masthead ads as well.

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Is Blogging Dead or Are Companies Not Trying Hard Enough?

Online Marketing Institute

For instance: There were 107 trillion emails sent last year, Facebook is at more than 900 million users , Pinterest is closing in on 15 million users , and there are three billion videos streamed on YouTube every day. But the stat I want to talk about today is the number of blogs on the Internet. And the blog fails.