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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Content marketing is the present and future of marketing.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. In B2C, this might be a funny video that gets stitched over and over. They grew their brand from the content and conversations they were sparking where their customers live online.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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29 Charts & Stats on What Matters Most to Marketers Right Now

Hubspot

Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sales professionals across all company sizes and job titles. 4) Larger companies are more worried about strategic challenges, while smaller companies are concerned with tactical ones.

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20 Revealing Stats, Charts, and Graphs Every Marketer Should Know

Hubspot

As you know, we at HubSpot are crazy about data-driven marketing. So our new edition of 120 Awesome Marketing Stats, Charts & Graphs was in a way a demonstration of our passion, and an opportunity to share some insightful stats with fellow marketers. 13) Facebook drives the most conversions for B2C organizations.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

But sometimes you''re just looking for a compelling piece of data to plug into a presentation or support a point you''re making in your writing. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing. Tweet This Stat.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.