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B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

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6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

While that phrase might just be the most over-used marketing phrase of the last few years (sorry, but it is), there''s no denying just how important content is as the foundation to an enterprise''s marketing mix. For example, at HubSpot, each team has a monthly goal that rolls up into a larger a team-wide goal.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. The iPad is not a revolutionary new channel, but just a new component of the marketing mix. Here’s what happens, usually.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). Marketing Charts ). ” ( Marketing Charts ).