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The Ultimate B2C Marketing Automation Guide: How It’s Different

SendX

I would like to answer that with some little stats - email is the third best way for content distribution among B2C marketers and In 2020 alone there were 4 billion email users globally and is set to grow to 4.6 What is B2C Marketing? Let’s advance further with the role of automation in b2c marketing. billion users in 2025.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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Our Favorite HubSpot Workflows & How to Build Them

SmartBug Media

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. For lead routing within HubSpot workflows, we would have a “resellers” page on our website that has links to contact sales to be a reseller. Premium Content Downloads.

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What’s New with HubSpot Advertising & a Cookieless Future [2023 Update]

SmartBug Media

HubSpot is preparing for this change by offering tools that allow businesses to gather and utilize first-party data, such as website analytics and user behavior tracking. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

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How do B2B and B2C Marketing Funnels Differ?

The Lead Agency

Business-to-business (B2B) and business-to-consumer (B2C) marketers aim to capture the attention of two distinct audiences. So, how does the marketing funnel differ between B2B and B2C marketing ? Now that we have that out of the way, let’s unpack how B2B buyers move through the funnel compared to B2C.

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

Recently, however, LinkedIn has become the home of B2C marketing as well. Let's talk about how — and why — B2C marketing can fit into LinkedIn, and other reasons why the channel is usually known as a place for B2B marketing. Can B2C Marketers Engage LinkedIn Audiences? Drive engagement with content that fosters brand awareness.