Oktopost

APRIL 18, 2024

Listen to the podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode summary Intent data helps you to prioritize accounts by capturing customer activities and gauging their level of purchase interest, otherwise known as buyer intent.

Work Management 84

Work Management Intent Data Buyer Intent Marketing Management 84

Marketing Insider Group

JANUARY 24, 2022

Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals. Content hubs help brands in any industry to organize large libraries of content. Grow your social proof with case studies.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Digital Experience Platform 115

Webbiquity

JULY 18, 2023

But in any case, SEO should definitely be part of your marketing strategy, and if you need outside help, it’s valuable to know what questions to ask. If you’re planning to invest more in video marketing this year, it’s helpful to understand the different types of marketing videos and how they can fit into your strategy.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Oktopost

APRIL 4, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Great marketing is all about learning and refining your strategy. Meet Sean Sean has spent the last 15 years working in marketing and product management roles in the B2B and B2C space. It takes time and consistency.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Onalytica B2B

NOVEMBER 12, 2018

There’s no denying that the attributes of a B2B buyer differ greatly from a B2C consumer’s. B2B buyer journeys are much longer and more complex with a higher average purchase price, compared to buyer journeys in B2C which tend to be much shorter, more impulsive and lower value purchases. Employee Advocacy in B2C.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Webbiquity

MAY 16, 2023

Reportei : This is a dashboard tool designed for agencies that serve B2C clients. If you run an agency and manage a ton of advertising on platforms like Facebook, Instagram, TikTok, YouTube, and Pinterest, this is a great option. Zoho Analytics : This is a self-service BI tool to help drive decision making.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Biznology

JANUARY 20, 2022

It’s clear that B2B buyers want a B2C-like experience. Major video platforms like YouTube make this “chapterization” easy. Content-rich descriptions of videos help self-educating customers discover links to topics they care about in search results. They expect to have easy access to sales reps — but they hope they won’t need it.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Webbiquity

FEBRUARY 21, 2023

Among other differences between B2B and B2C influencer marketing , the consumer side is larger, has more established processes, and has a more extensive ecosystem. The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Marketing Insider Group

SEPTEMBER 6, 2021

Having a plan in place can help you double up activities as you go along. Set goals that can help you achieve attainable, real-world audio marketing results for your business. Are you communicating with B2B or B2C customers? For example, no matter how simple your podcast may be, you should always create a recording plan.

Planning 324

Planning Tips Paid Search Agency Marketing & Strategy 324

Oktopost

JULY 6, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Adam is an award-winning B2B SaaS-focused marketer and blogger with over 15 years of B2B and B2C experience. Help us get the word out! It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent.

Positioning 125

Positioning Organization Peer-to-peer Burn Rate 125

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. 35% of all North American B2C marketers use live video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Oktopost

SEPTEMBER 22, 2021

B2B companies aren’t targeting an individual buyer, like in the B2C world. Once you know what your audience is looking for online, you can help them find it easier by tailoring your ads to entice them to buy your products. Begin by zeroing in on what your audience really wants. Conquer LinkedIn.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Fortunately for you, Marketing Insider Group is here to help evaluate your brand personality by the only standard that really matters — your Hogwarts House, of course.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

KoMarketing Associates

JUNE 14, 2017

B2B marketers are focused on many of the same social media outlets as B2C marketers, but according to new research , usage and importance varies by network. The vast majority of both B2B (89 percent) and B2C (97 percent) marketers said that they utilize Facebook, and it’s at the top of both lists.

Social Media 127

Social Media Linkedin Allocation Studies 127

ClearVoice

MARCH 16, 2022

Jack in the Box has picked up on this seemingly frequent problem and has contracted to run banner ads throughout the month of March on McBroken.com — a site that helps customers (again, not you, of course) know if their local McDonald’s ice cream machine is operational. digitalmarketing Click To Tweet.

Trends 98

Trends Campaigns Banner Ads Copyright 98

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Heinz Marketing

MAY 26, 2020

For a B2C company, it can be used to show your products and encourage your customers to do the same as a form of advertising. It’s most useful to B2B companies but that does not mean B2C companies cannot find it useful. Understanding the type of content and message your brand wants to put out will help with this process.

Social Media 108

Social Media Social Marketing Media Paid Search Agency 108

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

ClearVoice

SEPTEMBER 4, 2020

Use this list of research and data to help you make wise and informed content marketing decisions. 41 percent of social media users say it helps them feel more connected to others in real life. Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( eMarketer ). Pew Research ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Martech

AUGUST 24, 2022

B2B buyers want B2C experiences. YouTube (48%). The latter can help get over the former. Salespeople not knowing their products (27%). Getting sent too much information (24%). Read next: The B2B sales process is more effective now than pre-COVID. The social media they’re referring to isn’t one dedicated to business. Get MarTech!

B2B 111

B2B B2B Sales Training B2B Marketing 111

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2C influencer marketing often gets more attention because of its potential to yield direct sales. On and off the clock, they research potential purchases just as everyone else might.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Onalytica B2B

DECEMBER 14, 2017

This is extremely applicable for B2C brands with a low value product on offer, who pay high profile influencers to endorse their products on Instagram posts to their followers. This will also diversify your content, increase your brand exposure and help you build a relationship with the influencer. Invite influencers to your event.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Biznology

APRIL 24, 2017

Here are 30 fascinating facts about organic vs paid social media: 100% of the Top 100 Global Brands have run YouTube ads in the past year. 43% of both B2C and B2B companies say they use organic and paid social media equally. 34% of marketers cite YouTube as their preferred social network. Is one more effective than the other?

Paid Social Agency 130

Paid Social Agency Social Media Organization Media 130

Oktopost

JULY 7, 2021

Prior to Acquia, Eric held leadership positions at MullenLowe Group and The Martin Agency, where he partnered with a number of top B2C and B2B brands including Google, Microsoft, Intel, GEICO, Walmart, P&G, Pizza Hut, Acura, Royal Caribbean, and Hyatt. Help us get the word out! Episode Summary. Catch all episodes here.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Trade Press Services

SEPTEMBER 18, 2023

These specified alerts can be a helpful social listening tool for mentions of your brand, but also offer an automated way to maintain a pulse on the market by tracking keywords related to your industry, network and competition. If not, it can help troubleshoot how to fix it.

Google 52

Google Ideal Customer Profiles Tools Marketing Analytics Tools 52

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Quality content Quality should always be at the top of your mind anytime you bring in a third party to help with your marketing needs. Instead, it’s a growing channel that builds brand credibility.

B2B Marketing 125

B2B Marketing B2B Planning B2B Thought Leadership 125

Contently

MARCH 9, 2018

Celebrities write #ad to disclose a paid post, and YouTube vloggers receive a portion of the sales from products linked to their videos. for every $1 spent on ads, and top influencers making more than $150,000 per Instagram post and $300,000 for a YouTube video, according to Forbes. And occasional contributor to this site.)

B2B Marketing 160

B2B Marketing Paid Search Agency Advertising Agencies B2B 160

SmartBug Media

MAY 8, 2023

Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan. If you think influencer marketing is only for B2C businesses, think again. Consider individuals where there will be a beneficial partnership for both businesses.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

The ABM Agency

APRIL 2, 2021

B2C Programmatic Basics. In the B2C universe, programmatic advertising has been a strong trend for several years now, although not without some hiccups. Several years ago, it was revealed that ads for many of the world’s largest companies appeared alongside hate-speech videos on YouTube. By 2022, U.S.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

Social Media 128

Social Media Media B2B B2B Thought Leadership 128

Contently

JUNE 13, 2018

According to a study by ShareThis , the content categories most conducive to dark shares are business education, counseling services, self-help, religion, and medical conditions. Just as paying to distribute mediocre content won’t help in the long run, posting poor content at the optimal times isn’t good for business.

Social Media 158

Social Media Paid Search Agency Companies Media 158

Heinz Marketing

MARCH 4, 2021

Interactive Media is definitely becoming more popular with the focus being more on individual users and maybe B2C. Social networking helps companies grow their following, connect with their audiences, and promote content. All of which in turn helps drive demand for the business, which is the ultimate goal, right? Photo Sharing.

Paid Content 132

Paid Content Social Media Media B2B 132

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Sure, influencer marketing is more common in the B2C world, but it is still a powerful tool for B2B marketers. Expertise : Offering expertise will help your customers trust you as a go-to partner for advice and solutions.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289