Marketing Insider Group

FEBRUARY 27, 2023

Whether attendees are in B2B Marketing or B2C the answer is hardly ever the right one: Marketing is a conversation between your company and potential customers Thats why the main goal of a marketing workshop is to guide your business towards identifying and implementing marketing best practices. That means setting aggressive goals.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

ClearVoice

OCTOBER 5, 2021

The subject line … ‘Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor.’ Google says the No. Like it or not, what Google wants definitely matters. Ever since the beginning of Google Search in 1997, the worldwide market share of all search engines has belonged to Google.

Lead Ranking 105

Lead Ranking Top of Funnel Lead Scoring Google 105

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Follow Google’s E-A-T criteria as you create your content. Source: Google. In the past, content marketers could claim both the featured snippet and a SERP entry. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. Are you asking for Google reviews or testimonials? Start by asking them to copy and paste what they’ve already written to you in a Google review. Testimonials. Two birds, one stone. Social media.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. Google Virtual Tour. The Question and Answer feature can be seen when someone clicks on your business listing on Google.

Features 75

Features Google Optimization Business 75

Vision Edge Marketing

JANUARY 25, 2022

And according to a B2B Procurement study from the Acquity Group, 94% of business buyers do some form of online research and 77% conduct this search via Google. According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings.” Where your company lands in the rankings is critical.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Sana Commerce

MAY 17, 2023

Search engine optimization (or SEO) is the practice of optimizing your website for search engines like Google, Bing, Duck Duck Go, and more. Or because you can’t “target” buyers in B2B the same way you can consumers (B2C). Google) as their primary method of identifying new suppliers.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Stevens & Tate

JULY 24, 2020

Many businesses will begin searching for information or solutions through Google. If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). This will bring in more organic traffic from Google. User engagement. User experience.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

Spiralytics

MAY 24, 2023

Meanwhile, for B2C companies, you want to prove to potential and current customers that your product or service solves a pain point for them. Originally just E-A-T , Google added an extra “E” to the beginning of this acronym in 2022—experience. Your website is where you make the first impression on your potential customers.

SEO 62

SEO Marketing Websites Ad Building Blogger 62

Adobe Experience Cloud Blog

JANUARY 25, 2018

You already know how important landing within the first ten results of a Google search is. Currently, about 55% of all Google search results contain at least one video. In other words, over half of the page results you see when you search on Google have at least one video embedded within their pages. Image Source ).

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. PageSpeed Insights - A performance checker by Google.

SEO 85

SEO Long Tail Marketing Tools SERP 85

The Lead Agency

AUGUST 6, 2020

Unlike B2C customers who are more likely to make impulsive purchases, business buyers adopt a much more formalised process. Organic traffic refers to people that are not necessarily affiliated with your business, who find your website without spending money on advertising through Google or other Search Engines.

Traffic 118

Traffic Organization Marketing Websites Ad Building 118

Sprout Social

JULY 29, 2020

Once your brand receives five reviews on Google, your business will begin to show up on Search Engine Results Pages (SERPs). However, it can also create an advantage over your competitors if you have the most reviews on your Google My Business page. This strategy is most beneficial for local businesses.

Effectiveness 140

Effectiveness Marketing Management Case Studies Case Study 140

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Video can help improve your website’s ranking on search engine results pages (SERPs). Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

accelerate agency

AUGUST 15, 2021

This isn’t surprising considering that 49% of users state they use Google to discover or find a new item or product. . This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing. This post will introduce you to the world of B2B SEO.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

The Lead Agency

JUNE 23, 2019

There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place.

SEO 48

SEO Paid Search Agency Trends SERP 48

Moz

FEBRUARY 3, 2021

Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.

Top of Funnel 66

Top of Funnel Lead Scoring Lead Ranking Advertising Channels 66

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Rank Higher in Search Video can help improve your website’s ranking on search engine results pages (SERPs).

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Brightedge

APRIL 24, 2020

By deploying this SEO strategy now, you can work to increase and protect your positions on the SERP from being taken over by competitors. Remember, BrightEdge can integrate data with multiple analytics platforms; such as Google Analytics, Adobe Analytics, and even Coremetrics. What should my B2C SEO strategy include?

Top of Funnel 75

Top of Funnel Planning Work Management Marketing Management 75

Adobe Experience Cloud Blog

JUNE 16, 2017

Google launched more than 1,600 changes to their algorithm last year. If you haven’t had time to keep up with the endless cycle of SEO news and Google changes, there’s no need to worry. Google Is Claiming More Clicks, so Build Your Audience Now. Google Aims to Destroy Popups, so Consider Alternatives for.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Outbrain

NOVEMBER 16, 2022

Facebook, Google, YouTube…CPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. Google Ads. There are currently around 9 billion Google searches every day. YouTube Ads.

Paid Content 58

Paid Content Traffic Online Marketing Paid Search Agency 58

Content Standard

AUGUST 12, 2020

Because voice search has fewer results, often only one, getting called out by voice assistants is statistically much more difficult than ranking on Google’s first page. And while landing atop SERPs is sometimes achievable through traditional search engine optimization, this strategy alone doesn’t always equal voice search success.

Long Tail Marketing 97

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 97

Hubspot

MARCH 10, 2021

Plus, for both B2B and B2C businesses, How to Guides are often necessary components of a healthy lead generation strategy. For instance, consider how many people search "How to [fill in the blank]" on Google each day: These search queries demonstrate one of the primary reasons people turn to the internet — to learn how to do something.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

The Lead Agency

APRIL 14, 2024

Video content basically dominates B2C marketing forms. Google’s E-E-A-T guidelines have done a pretty good job of hamstringing its ability to do that, and even if they didn’t, ChatGPT content domination would have been a sad day for written content. ChatGPT, in my book, is the new Google search engine. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

DivvyHQ

FEBRUARY 7, 2019

Pick any priority keyword that comes to mind and pop it into Google. For it’s 2019 report , CMI and MarketingProfs asked B2C marketers which content marketing issues were most important to their organization in 2018. How can we make it more likely that our brands are prominently featured in priority SERPs this year?

Keywords 56

Keywords SEO SERP Marketing & Strategy 56

The Lead Agency

SEPTEMBER 13, 2020

While these tactics are often used in the B2C landscape, B2B marketers should take note. Voice-Activated Technology Voice-activated assistants such as Amazon Echo and Google Home are being used more and more both at home and in office spaces. It is also a great way to capture consumer data.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

SmartBug Media

AUGUST 4, 2020

In most instances, this includes channels like Google My Business or Facebook. Targeting these channels will ensure you’re making the best first impression when your company shows up in a Google search or a prospect’s newsfeed. There are different options available to you depending on whether you’re a B2C or B2B business.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94

ClearVoice

AUGUST 7, 2023

Analyze what Google’s rewarding with good rankings and see what everyone ranking on page one is doing with their content. What site is Google ranking number one for your target keyword? It also signals to Google that you’ve built this repository of great content that all interrelates. That’s the pinnacle.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. Here’s a great example of the referral program from Google Apps in action. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Choozle

JUNE 16, 2020

You can gain more impressions and brand awareness while users are actively in-market and not limiting yourself to the “SERP” results. Unfortunately, Cross Pixel and many other data partners are not able to gather data from Google as they do not make data available to data partners outside their ecosystem. How does it work?

Top of Funnel 52

Top of Funnel Advertising Agencies Funnel Advertising Digital Marketing Funnels 52

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. It’s used by both B2B and B2C organizations to streamline their content marketing strategy.

Lead Ranking 104

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 104

Content Marketing Institute

NOVEMBER 8, 2018

If you want to leverage search intent with SEO keywords on Google and other search engines, it’s best to balance the methods with the false hopes. HANDPICKED RELATED CONTENT: How to Make Your Content Powerful in Eyes of Searchers (and Google). I check the search engine results pages on Google. Set priorities. Here’s what I do.

Keywords 88

Keywords Intent Resources Top of Funnel 88

LeadSquared

SEPTEMBER 16, 2015

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. You can but make sure it does not violate any terms and conditions by Google. Question 1.

Adwords 52

Adwords Lead Gen FAQ Webinar Metrics 52

Crimson Marketing

OCTOBER 15, 2015

B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . Beyond all that, SEM is critical in preserving brand reputation; you can reinforce brand messaging and keep your competitors at bay by dominating the SERPs for your brand terms, for instance.”

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Hubspot

MARCH 11, 2020

Okay, okay, I'll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For example, Twitter's audience is primarily millennials , impacts both B2B and B2C industries, and is best for customer service.

Promotion 93

Promotion CMS Development Work Management Business 93

QuanticMind

NOVEMBER 9, 2017

Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. Marketers at B2C companies post ads for their product, hoping that their prospective customers click on the ads, go to the landing page for that product and ultimately make a purchase. The difference between SEM for B2B vs. B2C.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Online Marketing Institute

AUGUST 21, 2018

Some of strategies for promoting your blog include social media marketing, email marketing, search engine optimization (SEO), along with an arsenal of other weapons in your fight towards the top of SERPs. In addition to your “personal” authority, the search engines (Google, in particular) look at the authority of your website or blog.

Webinar Metrics 52

Webinar Metrics Marketing Strategy Marketing & Strategy Blogger 52