Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools 338

Marketing Analytics Tools Analytics Google Work Management 338

Martech

JULY 28, 2023

In response to consumer calls, big tech companies like Google and Apple have also implemented platform- and consumer-side data privacy tools, like Google’s end of third-party cookie tracking and Apple’s Mail Privacy Protection. For example: Newsletters may have more consumer-oriented inboxes.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Martech

JULY 27, 2022

Read next: Federal data privacy bill could make life easier for marketers. The rest of the companies are either non-compliant (44%) or partially compliant (45%) with these privacy protection laws, according to research from CYTRIO , a data privacy compliance company. for B2C vs. 10.3% Why we care.

Privacy 139

Privacy Privacy Protection Business Case Studies 139

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

Privacy Protection 123

Privacy Protection Paid Search Agency Advertising Agencies Work Management 123

The Customer

APRIL 14, 2020

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

Privacy 52

Privacy Ethics Privacy Policies Enterprise Management 52

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user,” Apple states.

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

FEBRUARY 27, 2024

As Google goes, so does the rest of the market. It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. At Litmus, we serve both B2C and B2B audiences.

Sales Management 86

Sales Management Opt-out Privacy Opt-in 86