EMagine B2B Blog

JANUARY 6, 2019

Note: While we specifically focus on SEO in today’s article, the same thought process would apply to SEM activities like PPC and social media advertising. Persona questions and characteristics will differ by whether you’re a B2C or B2B, as well as, customer or patient. Income level (B2C). Geography (B2C).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? for B2C retailers and $1.93 for B2C lead generators. Break up the keywords into two sets – high-volume phrase and long-tail phrases. While I have had situations where I can bid $0.50

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Oktopost

JULY 27, 2021

B2B Search Engine Marketing (SEM) is the process and science of attracting motivated customers to your business by increasing its website’s visibility in major search engine results (i.e., Google, Bing, and Yahoo). Search Marketing combines two disciplines: SEO (Search Engine Optimization) and SEM (Search Engine Marketing).

Paid Content 118

Paid Content Search Marketing Paid Search Agency B2B Marketing 118

Webbiquity

DECEMBER 7, 2017

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. Google has already jumped into the AI game for AdWords. For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. Keyword selection.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154

Webbiquity

JANUARY 10, 2010

How can you get the most of out of Google’s free webmaster tools to improve rankings? For example, one website shows up at #2 on Google for “business services management,&# but at #23 for business service management. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog.

SEO 100

SEO Tips Best Practices PageRank 100

Webbiquity

JANUARY 17, 2011

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. 86% of B2B firms are using social media, compared to 82% of B2C outfits. B2B Marketing: Red-Headed Step-Child of SEM World? by aimClear.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Anteriad

APRIL 25, 2023

Affiliates commonly use organic search rank and PPC marketing. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. Commonly used in B2B, B2G, or longer B2C cycles, demand gen involves multiple areas of marketing and is really the marriage of marketing and sales programs.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95