Conversica

JUNE 8, 2021

Growth fueled by the COVID-driven demand for greater productivity and performance out of resource-strapped revenue teams, Conversica launches new conversational solutions to drive better customer engagement and revenue acceleration. B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Metadata

NOVEMBER 1, 2023

Know your ideal customer profile (ICP) Gartner defines ICP as the “firmographic, environmental and behavioral attributes of accounts that are expected to become a company’s most valuable customers. If you have two minutes to spare, I explain what I mean way more in-depth in this video I posted on LinkedIn earlier this year.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

EveryoneSocial

AUGUST 27, 2018

Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Employee Advocacy Stats for Human Resources. There are more than 560 million LinkedIn user accounts in over 200 countries. LinkedIn ). Employee Advocacy Statistics for Human Resources. Glassdoor ).

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Metadata

JANUARY 25, 2023

Open your LinkedIn and you’ll likely see plenty of posts talking lead generation vs demand generation—with demand gen talking the W every time. How to use demand generation to reach the modern B2B buyer According to Gartner research, when B2B buyers are considering a purchase, they spend only 17% of that time meeting with potential suppliers.

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

accelerate agency

FEBRUARY 14, 2023

There are countless resources online offering various calculations as well. There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4% For instance, B2C companies often spend more than B2Bs. Are you expecting to expand your product range? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

There are countless resources online offering various calculations as well. There was a sizable drop in spending in 2021 when, according to a Gartner study, the average plummeted to a record low of 6.4% For instance, B2C companies often spend more than B2Bs. Are you expecting to expand your product range? as of 2022.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Business Brainz

JULY 19, 2021

A study by Gartner revealed 80% of the average B2B buyer journey took place online in 2020. B2B marketing is a lot more complex than B2C. Sales team can also have more meaningful conversations and interactions, leading to greater sales productivity. Yet, the ground remains the same: deeply understanding the target audience.

Buyer Personas 52

Buyer Personas Ideal Customer Profiles Account Based Marketing ABM 52

LEADership

AUGUST 13, 2015

That is a prediction 1 by analysts at Gartner, Inc. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. Click To Tweet.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

QuanticMind

JANUARY 21, 2020

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Some examples of important data for ABM include:

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Scoring 52

Canadian Marketing Association

JANUARY 5, 2016

Content marketing is not a new idea: companies have been developing information about their products and services for years as a way to support the sales process. According to Gartner Group research, 32% of buyers will never contact a sales person before deciding to make a purchase decision. But what is a content strategy?

Customer Satisfaction 75

Customer Satisfaction B2B Thought Leadership Marketing & Strategy Ad Building 75

Salesforce Marketing Cloud

JANUARY 18, 2024

A sales lead is a person, department, or company that may be a good fit for your product or service and has the authority to make that purchase. Business-to-consumer (B2C) leads are typically individuals who are interested in your product or service. A qualified lead is a lead brought in by marketing efforts (e.g.

Paid Content 59

Paid Content Sales Leads Sales Qualified Leads Top of Funnel 59

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Resources and data commonly used for this initial research include: Industry reports. Access to resources.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

Work Management 62

Work Management Marketing Management Buyer Personas B2B 62

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Bringing a product to market carries significant risk. Mature companies are more likely to have more resources and capital at their expense.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

A go-to-market (GTM) strategy is a step-by-step tactical plan to effectively and efficiently enter a market—whether it’s by introducing a new product to an existing market or vice versa. Bringing a product to market carries significant risk. Mature companies are more likely to have more resources and capital at their expense.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Top Rank Marketing

OCTOBER 9, 2023

Determine the decision makers Figuring out who makes the purchasing decisions in B2B is a bit more complicated than it is in B2C – which is exactly why prioritizing it when you break into a new market is so important. Help your new clients be successful with your products or services in any way you can.

B2B Marketing 106

B2B Marketing Marketing Strategy Marketing & Strategy B2B 106

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Webbiquity

JANUARY 12, 2021

That means both B2B and B2C marketers are challenged to answer the same question: how can I know which marketing tactics are actually driving sales, so I can allocate my marketing budget more effectively? The Product. Tom: B2B, B2C, big company, small company…doesn’t matter? How are you guys doing today? The Market.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Ambal's Amusings

DECEMBER 17, 2009

Recommended Resources from B2B Marketing Experts. LinkedIn Groups and Answers can give you a quick read on viewpoints. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. Read on to get their insights. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Sprout Social

FEBRUARY 22, 2021

One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. And half of B2B decision makers use networks like LinkedIn to research information and consume information. Social copy should demonstrate how the product or service can help make the prospect’s life easier.

Social Media 137

Social Media Paid Social Agency B2B Thought Leadership Media 137

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences. Check out the top 30+ AI tools for marketers now.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Heinz Marketing

DECEMBER 31, 2018

We were thrilled this last time to talk to Matt Gorniak , Chief Revenue Office and Co-Founder at G2Crowd in an episode called, How to Optimize Reviews to Accelerate Sales for Your B2B Products. We talk about the power of reviews in B2B products. How do you convey all these product features to deliver ROI?

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. To improve this metric, focus on enhancing your website’s overall SEO, including linking to high-quality external resources and getting links to your website from high-authority sites. Check out research papers by Forrester and Gartner.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Outgrow

SEPTEMBER 30, 2022

Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. I think that you’re seeing a lot of B2C-type content on TikTok, but eventually, all the B2B stuff is going to be on TikTok as well.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. It is our goal as marketers to provide our customers with the right resources at the right time to help make their journey easy and fruitful. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. They can also help you establish deadlines so your team stays on schedule.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Unbound B2B

JANUARY 17, 2023

According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers. Unlike other industries, SaaS companies don’t offer one-time purchase products; instead, they retain customers on a recurring subscription-based model. How to Sell Subscriptions Using the Dynamic SaaS Sales Strategy?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

BDB

SEPTEMBER 27, 2023

According to a recent global study conducted by LinkedIn and Ipsos, lead generation accounts for an average of 36% of B2B budget allocation and spending, ahead of other significant areas, such as brand building at 30% and demand generation at 20%. However, the same research found that 22.1% What is an ISL?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. See the 2016 Stackies announcement post last month for details. 100 Marketing Technology Vendors Exhibiting Their Innovations.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Marketing Insider Group

JULY 1, 2020

A promo video, as high-quality as the video production may be, isn’t a piece of useful video content designed to resonate with a target group at a specific stage of the buyer’s journey, and that is connected to the other content within your strategy. In the B2C sector, content marketing is just as important. It’s critical.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

SnapApp

MARCH 16, 2017

Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. Check out our post 47 Tools and Resources to Build a Ridiculously Powerful Content Tech Stack. That means better ROI, and a happier C-suite. Conductor.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. But there’s a more productive way to look at CIO involvement in technology purchasing decisions. Additional Resources. Exciting New Service and Product Rollout at Full Circle Insights. White Papers. Case Studies.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

Full Circle Insights

JANUARY 27, 2021

The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps by up to six years. Gartner 2020 CMO Spend Survey. Additional Resources.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

SEPTEMBER 8, 2021

At some businesses, marketing is unambiguously the engine that drives revenue, while others classify themselves as “product-driven” organizations. Be fully informed about product development, the ideal customer profile (ICP) and how well the current customer base matches with the ICP. Additional Resources. White Papers.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

FEBRUARY 8, 2021

With social distancing measures in place, millions of office workers tackling their workload from home, and consumers and business buyers researching products and making purchases online, companies had little choice. In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 30, 2020

They raised production values. Virtual events will continue to be a force in 2021, so plan on brushing up on your virtual event production skills for more success in 2021. A Gartner survey [ PDF ] found that 44% of CMOs faced midyear budget cuts in 2020, and more than 10% expected budget cuts to be significant. White Papers.

Lead Ranking 59

Lead Ranking Planning Sales Management Marketing Attribution 59