Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights
Webbiquity
MAY 30, 2023
1) B2B marketers are faring (a little) better than B2C. Looking at marketing studies over the past several decades, the objectives topping the list for B2B marketing professionals have consistently been lead generation and brand awareness. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.”
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