The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. Prospects go on your website in smaller numbers to look at your products or services. B2B reactivation is different from its B2C counterpart as a communication strategy. Much of the difference comes down to capturing, measuring and acting on intent.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Lake One

APRIL 28, 2020

The website plays one of the most pivotal roles in business-to-business marketing for technology companies and manufacturing businesses. Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. With a B2B website design strategy focused on your buyers.

Marketing Websites 52

Marketing Websites B2B Marketing & Strategy Forrester 52

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Top Rank Marketing

MARCH 18, 2024

The screenshot below, from Google’s overview of SGE, provides an example of what one of these AI-powered snapshots looks like: Reactions to Google SGE Google SGE has received significant attention and criticism, primarily focused on how the tool will disincentivize users from actually clicking through to the websites surfaced in the search.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Martech

SEPTEMBER 29, 2023

Website personalization: Talk about the arrival of one-to-one marketing communications. Mutiny is set up to refresh your website instantly, based on who has stopped by. First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C.

Marketing Automation Services 95

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Kaon

FEBRUARY 15, 2017

Interactive experiences on websites, smartphones and tablets are everywhere we turn these days. Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. And now we are about to be driven by immersive experiences.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Porch Group Media

SEPTEMBER 9, 2020

Another 59% used owned and earned digital channels such as social marketing, the website, SEO and mobile marketing. This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. Remember those data silos I mentioned before? with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Biznology

JANUARY 16, 2017

This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I How Not To Do Treat Your Customers: One example of treating loyal B2B and B2C customers poorly is Comcast. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Contently

APRIL 19, 2016

So I went to the company’s website to find answers. But worrying about which department should own a website’s FAQ section is like worrying about whether Pharrell Williams makes pop, soul, or hip-hop music. I think the website FAQ is alive and well,” Karl Pawlewicz said. “I Chat with us.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. — Forrester (@forrester) October 27, 2021. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

PathFactory

NOVEMBER 9, 2021

According to Gartner, online procurement of B2B solutions is expected to increase from 49% to 59% by 2023, with website sales surpassing salespeople as the leading source of revenue. B2B buyers want a B2C experience. And that trend is expected to continue. Never has there been a better time to demonstrate the value of marketing.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. LinkedIn : [link] WebSite/blog: [link] Senior Partner Analyweb Inc. Cindy Gordon – LinkedIn : [link] – WebSite/blog: [link] She is the founder and CEO of SalesChoice. Michelle Blanc.-

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision. How do you get there?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

PathFactory

JULY 18, 2022

While there are established techniques you can use to modernize your B2B website today, we want to highlight the one that will leapfrog them all. It’s common among B2C market leaders and it’s now entering the B2B world. Why you need to use b2b content personalization to micro-personalize your website.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. Jay Baer – Twitter account: @jaybaer – Website/blog: [link] President of Convince & Convert, speaker and author of the best selling book, « Youtility: Why Smart Marketing is About Help, Not HypeZ ». Pam Didner – Twitter account: @PamDidner.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. Salesforce reports that 56% of B2B buyers expect to find whatever they’re looking for on a company’s website in three clicks or less.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. Name : Jay Baer – Twitter account: @jaybaer – Website/blog: [link]. Entrepreneur, blogger and speaker.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. B2B companies should take a page out of the B2C playbook, especially when it comes to building client trust.

B2B Marketing 48

B2B Marketing Marketing & Strategy Marketing Strategy B2B 48

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Sana Commerce

DECEMBER 6, 2021

The 2022 B2B Buyer Report , which includes data on more than 1,200 global B2B buyers, suggests that buyers are more likely to purchase from websites and suppliers they trust. Outdated or poor website design was identified by a quarter of B2B buyers as a factor that would cause them not to trust a supplier’s web store. Personalization.

B2B 52

B2B Marketing Management Case Studies Paper 52

Canadian Marketing Association

APRIL 9, 2015

So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites. Sandra Singer is Vice-President, Research at the Canadian Marketing Association.

P2P 48

P2P B2B Paid Search Agency Forrester 48

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. job title, what attracted them, the pages they checked on the website). . job title, what attracted them, the pages they checked on the website). Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

PureB2B

JULY 19, 2021

There are four parts to both B2C and B2B lead generating methods, including: · Lead capture: entails gathering information from a lead. job title, what attracted them, the pages they checked on the website). . job title, what attracted them, the pages they checked on the website). Tips for Successful Lead Generation.

Lead Generation 62

Lead Generation Sales Qualified Leads Generation Lead Ranking 62

Conversica

JUNE 8, 2021

Enabling these buying entities in increasingly complex decision-making scenarios requires selling organizations to sense and respond to buying signals in real-time,” said Jessie Johnson, Principal Analyst at Forrester. “AI B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 93

Top of Funnel Lead Ranking Lead Scoring CMO 93

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . Forrester). Customers who have had an unpleasant experience on a brand website are 88% less likely to return. Companies that are experience-led have 1.6x

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. Content on a company’s website can also impact buying decisions. Is your site number 13 or number 2 on their journey?

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

Litmus

OCTOBER 1, 2018

Chad: An ESP’s website can give you a general feel for their strengths. In regards to whether an ESP leans B2C or B2B, look at the language they use. In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40