Canadian Marketing Association

APRIL 9, 2015

So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Cintell

FEBRUARY 9, 2016

Or maybe you knew that already, because organizations from SiriusDecisions to Aberdeen Group to Forrester have all studied, at length, the impact and importance of buyer personas to fostering and achieving customer-centricity in marketing organizations.). But getting to a state of persona nirvana is easier said than done. Creating personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Demand Generation Agencies Optimization 100

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Cold, hard, shiny, indisputable, numerical validation. Phase II: Thought leadership.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. Cold, hard, shiny, indisputable, numerical validation. Phase II: Thought leadership.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hinge Marketing

MARCH 12, 2020

In the professional services, expertise is your product and experience is validation. But there are still lessons to be learned from B2C websites that can apply to your next redesign. In fact, Forrester predicts that over 13% of all B2B revenue will be direct through websites by 2021. Let’s get started.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Automation Qualified Lead (AQL): As Forrester explains , this is “the stage where inquiries, both inbound and outbound, are loaded into the marketing automation platform (MAP).

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

PathFactory

JULY 11, 2022

Most B2B marketing organizations have massive amounts of content waste with 65% of marketers reporting significant content waste issues in the 2022 Forrester State of B2B Content Study. Sales and marketing teams need to validate and potentially re-prioritize what are the most important accounts to target in current market conditions.

Top of Funnel 59

Top of Funnel Tactics Lead Ranking B2B Marketing 59

The ROI Guy

OCTOBER 5, 2011

Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Just as buying music and books changed significantly over past 10 years in the B2C space, similarly we are in a ten year consumerization of B2B sales. Customers want "outcomes."

Budget Programs 40

Budget Programs Demand Tools Terms and Conditions 40

Content Standard

AUGUST 26, 2015

For the Content Marketing Institute’s 2015 B2B and B2C trend reports, researchers asked for the first time about paid distribution. You can see the B2B and B2C breakdown below: When I think back to how marketers were approaching amplification last year, it was with an uninformed or undocumented strategy.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” McKinsey Research Again Validates Social Technology Benefits by paulgillin.com. ” Study Shows Differences Between B2B and B2C Marketers by Marketing Pilgrim. ** 5 STARS. How are marketers measuring social media success?

Paid Content 100

Paid Content Social Media Statistics Research 100

Content Standard

OCTOBER 2, 2020

” — George Farris “When people feel insecure about something, they look around for validation. ” — Jake Sorofman “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We also need to believe they are honest, and have our best interests at heart.”

Paid Content 119

Paid Content Top of Funnel Planning Paid Search Agency 119

Online Marketing Institute

JUNE 22, 2009

Let me explain… This post hereby announces the death of… Read more… Roger Warner | January 25th, 2008 | one comment The difference between B2B and B2C… in one New Yorker cartoon I’ve been thinking a lot about the difference between B2B versus B2C marketing. Originality, originality, originality!!!

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. We all look to reviews for validation of our choice to buy and it is not any different in software. But the B2C influence will infiltrate the B2B world, and marketers that can deliver a better, more personalized experience will have an edge.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

6sense

AUGUST 24, 2017

The Forrester Wave naming us the leader in the space completely validated my instincts. In a space that is undeniably crowded, with providers and buzzwords only adding to the confusion, 6sense has built the big data AI platform that allows it to stand on its own away from the noise.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48

Convince & Convert

SEPTEMBER 20, 2010

This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Valid question and I responded with, “You don't need to use Twitter. Was their any distinction in B2C and B2B brands?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Content Standard

NOVEMBER 2, 2015

Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Doing so empowers the IT team, validates their importance in strategic company decisions, and helps them understand all aspects of the integration process.” Gartner’s The Magic Quadrant Reports. LUMA Partners’ LUMAscape Reports.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Content Standard

NOVEMBER 2, 2015

Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. Doing so empowers the IT team, validates their importance in strategic company decisions, and helps them understand all aspects of the integration process.” Gartner’s The Magic Quadrant Reports. LUMA Partners’ LUMAscape Reports.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40