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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130
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Insights from Food Brands on Marketing to Generation Z: It’s Not a Product, It’s an Experience

Content Standard

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. Things coming off conveyor belts signified quality and safety. Meals were at a set time every day. That has completely gone out the window.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites.

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Level Up Your Approach: 7 Winning Enterprise SEO Strategies for B2B Brands

Conductor

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims.

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#SMX West 2013: Top Tips, Tools & Takeaways

KoMarketing Associates

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. If you’re noticing site issues, think you’re being penalized, or are just curious about a URL, check out Fetch as Googlebot. Fill in Keyword Data with Webmaster Tools.

Tools 120
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Best of 2009: SEO Tips, Part 1

Webbiquity

Jill Whalen exposes the simple two-word answer that applies to nearly any question about SEO, including how quickly Google indexes new pages, what to do if your search position suddenly drops, the benefit of including keywords in URLs and more. Canonical URL Tag – The Most Important Advancement in SEO Practices Since Sitemaps by SEOmoz.

SEO 100
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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.