Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

SEPTEMBER 29, 2023

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. Just ask any of the largest adtech companies in the world who now rely on Demandbase for their B2B advertising.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership. The role of chief marketing officer (CMO) is changing dramatically.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Content4Demand

FEBRUARY 15, 2023

Are We Ready to Trust the Machines? Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Buy Global Business Data You Can Trust At ZoomInfo, we’ve built the world’s best B2B data and intelligence platform to support your go-to-market strategy.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

Marketing Interactions

JULY 18, 2021

Forrester Business Technographics® Marketing Survey, 2020). According to the B2B Buying Disconnect Report from Trust Radius , B2B tech buyers hate non-personalized communications. The thinking seems to be that B2B personalization should mirror B2C personalization. Trust is based on emotion more than logic, for example.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. Avoid making exaggerated claims or misleading statements. Avoid making exaggerated claims or misleading statements.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Sana Commerce

DECEMBER 6, 2021

The 2022 B2B Buyer Report , which includes data on more than 1,200 global B2B buyers, suggests that buyers are more likely to purchase from websites and suppliers they trust. To put it simply, ensuring your buyers trust you and your e-commerce platform is crucial to your success. What are the B2B buyer trust indices?

B2B 52

B2B Marketing Management Case Studies Paper 52

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. Reviews Build Trust. Individuals feel more confident purchasing from someone they know and trust.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Sana Commerce

MARCH 4, 2022

According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. In one survey of B2B suppliers by Forrester Consulting, 87% said omnichannel investment will be crucial to serving customers. Challenges achieving omnichannel. White paper.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Madison Logic

JANUARY 18, 2023

But it’s more than just repeating our value proposition in various ways; it’s about connecting with the customer and getting them to trust us. . These younger, digital-first buyers demand experiences that mirror their B2C journeys. Content marketing is the way we speak to our customers about our brand and our solutions.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Grow Revenue.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. The overwhelming deluge of campaign-oriented content is causing buyers today to be more selective and less trusting of random content showing up in their email boxes.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

Buzz Marketing for Technology

JULY 28, 2010

If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. Share it on StumbleUpon.

Communities 100

Communities Curation Top of Funnel B2B Marketing 100

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. Mary Shea – Twitter account: @sheaforr ?

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey. Video Storytelling Tips 3.1

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. These new moments of truth with your prospects and customers are diverse, numerous, and specific to certain situations and contexts – and how you respond to the points is how you establish trust to ultimately lead to deeper relationships. The short answer is: critically!

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. Is your site number 13 or number 2 on their journey? Offer incentive for word-of-mouth referrals.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

EveryoneSocial

JUNE 10, 2020

When this happens, consumers will gravitate towards your competitors and lose that trust and support your company once had. Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. Examples of Brand Equity. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like? Revenue is the one that we would all agree on.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like? Revenue is the one that we would all agree on.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. And if they didn’t trust you before, their peers don’t lie either.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

Who says software can’t elicit the same connection we get as B2C consumers? These kinds of assets are evergreen and do more to build trust and reputation with your buyers than any Gartner or Forrester analyst is ever going to get you. And if they didn’t trust you before, their peers don’t lie either.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

LEADership

AUGUST 13, 2015

B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. This is a good lesson to learn from B2C.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Vidyard

OCTOBER 27, 2019

They can influence who we trust, play on our nostalgia, and help us make sense of complex information. Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. million words, according to Forrester Research’s James McQuivey.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

EveryoneSocial

JANUARY 23, 2018

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. In its current form, B2B marketing takes a broad approach to lead generation with the goal of capturing as many leads as possible.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

LEADership

OCTOBER 21, 2014

In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. He says, “We don’t want our leaders to do everything for us, we want our leaders to trust that we can do things; and if we fail, then let us try again. This is how we learn and grow.”.

B2B Marketing 40

B2B Marketing Multi-Channel B2B Demand Generation Agencies 40

KoMarketing Associates

NOVEMBER 10, 2021

While TikTok has a reputation as being a more effective platform for B2C companies, there are opportunities for B2B marketers , as well. According to Forrester, 68% of people don’t think brands share interesting content. . Sharing videos about your team or how your process works can be interesting and build brand trust.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. Click To Tweet. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Oktopost

APRIL 4, 2023

A whopping 71% will advocate for the brands they trust. 96% of consumers don’t trust ads. Brands need to be able to build a persona online, rather than relying on a single campaign to capture consumers’ attention – and, more importantly, their trust – on social media. You can build trust in many different ways.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118