ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Cross-selling and upselling are important touchpoints in the customer experience and should be treated as such.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Customers expect to have consistent experiences at each of these touchpoints. Read next: What is customer journey analytics? What it is. Why we care.

Touchpoints 100

Touchpoints Gartner Word of Mouth Loyalty 100

Seismic

AUGUST 31, 2020

B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. As a result, buyers are now inundated with content at every touchpoint, and competition for their time and attention has never been more fierce.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Porch Group Media

JANUARY 26, 2021

When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations. Brands were also asked to rate themselves on customer experience compared to their competitors. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

Porch Group Media

OCTOBER 9, 2019

1% – Determine the contribution of each touchpoint to the overall customer experience and identifying critical touchpoints. Take a look at some of these additional stats on how consumers use social media: 80% of consumers use social to engage with brands (Forrester).

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. They point out that cold emailing is still only a touchpoint in the entire sales process.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. B2B and B2C marketers can benefit from cross-collaboration to navigate this new normal. and B2C, 8.3).

B2B Marketing 133

B2B Marketing B2B Forrester B2B Thought Leadership 133

Zoominfo

AUGUST 23, 2022

Consumerization of the Enterprise Continues For the past decade, the line between B2B and B2C software has become increasingly blurred. Many companies are adopting bottom-up, product-led strategies used by software developers that have successfully bridged the gap between business and consumer.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. If you want to be successful in B2B sales, you need to understand the difference between B2B and B2C sales strategies. B2B sales vs. B2C sales: What’s the difference? What is the B2B sales process?

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Salesforce Marketing Cloud

JULY 21, 2021

Can Salesforce also work for B2C and B2B shopping and commerce? If you want to build simple, seamless business-to-consumer (B2C) and business-to-business (B2B) commerce experiences that help grow revenue, engage customers, and connect commerce to the rest of the business, Salesforce has tools for that, too. Beauty brand e.l.f.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

PathFactory

OCTOBER 12, 2021

Stephen Casey, Principal Analyst, Forrester. According to SalesForce, 56% of B2B customer now expect to find whatever they’re looking for from a company website in three clicks or less — just like their B2C counterparts. Christine Polewarczyk, VP Research Director at Forrester.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Leadspace

FEBRUARY 4, 2019

This shift was well highlighted in the “ The Forrester Wave : B2B Marketing Data Providers, Q3 2018 ” report, which noted that “Data Is Now The Foundation Of All Successful B2B Marketing And Sales.”. Personalized engagement requires similar data and intelligence. We’re proud that Leadspace has been at the forefront of this transformation.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Optinmonster

JANUARY 15, 2024

The average free trial conversion rate for B2C is higher than for B2B. Clearly articulate your value proposition on your trial signup page and across all other marketing touchpoints. According to research by Forrester , with buyers who chat before making a purchase, there is a: 10% increase in average order value.

Conversion Rate 52

Conversion Rate Conversion Tips Marketing Analytics Tools 52

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Directive Agency

SEPTEMBER 29, 2017

It’s tailoring the entire visitor experience, across touchpoints, based on where they are in your buying cycle. Forrester Research predicts that by the year 2020, B2B ecommerce will be worth over a trillion dollars — which is twice the size of B2C! B2C gets all the attention online. Image Source ).

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Martech

FEBRUARY 11, 2022

Customers – whether B2B or B2C – expect customized experiences, and marketers must lean on smart targeting solutions to fully understand the people they’re selling to. While the principles of personalization can be applied to both B2C and B2B brands, their application often looks different. B2C personalized marketing examples.

Work Management 118

Work Management Personalization Marketing Management Marketing AI 118

B2B Marketing Zone Posts

DECEMBER 1, 2010

Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. Increase Sales by Improving Customer Touchpoints - Sazbean , November 30, 2010 You may think improving your website or your point of sale system or even your after-sales service will help increase your sales.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

JANUARY 5, 2016

How to Use Content Marketing in the 7 Touchpoints of Buyer Experience by Kruse Control. Laura Ramos details fascinating findings from Forrester Research. 93% of B2B marketers use content marketing, content marketing is an effective way to engage your fans and followers, whether you’re a B2B company or a B2C company.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60