b2c 
NetLine
APRIL 23, 2024
Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey. Develop Content Libraries: Create resources including email templates and call scripts that are aligned with different stages of the buyer’s journey and tailored to specific buyer personas.
Content4Demand
FEBRUARY 15, 2023
Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. You’ll hear examples that can serve as a template for your team to succeed during a recession and easily adapt for the next boom with little lift.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Heinz Marketing
MAY 16, 2022
Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.
Content Standard
AUGUST 26, 2016
” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts? Are you using a responsive template?
The ROI Guy
FEBRUARY 14, 2011
This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.
The ROI Guy
DECEMBER 6, 2010
Internet Fueled Buying Cycles on the Rise – In the B2C space, the Internet has fundamentally changed how books, apparel, electronics, music, cars and other goods are bought and sold. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.
Single Grain
OCTOBER 28, 2019
The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. By 2021, the same companies will take $1.8
Expert insights. Personalized for you.
52 
Let's personalize your content