Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “What we’re talking about here is using the biggest screen in the household — the television — as the channel to get your ABM targeted message out to your prospects,” said Haeri.

Account Based Marketing 103

Account Based Marketing ABM Marketing & Strategy Landing Pages 103

Seismic

AUGUST 31, 2020

Whether it is social media, television, online video, or email, we are living during a time when we are bombarded by a constant barrage of messages. B2B buyers are increasingly demanding a B2C experience and moreover they expect the experience to be personalized and immersive.

Content 88

Content Touchpoints Buyer's Journey Television marketing 88

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

EveryoneSocial

JUNE 10, 2020

Doesn’t matter if they are B2B or B2C, what niche, or if they offer products or services. Forrester ) Twitter has more than 330 million monthly active users. While traditional advertising avenues like print and television are still popular, social media platforms have made reaching audiences easier for any brand. LinkedIn ).

Social Media 52

Social Media Ad Building Brand Identity Branding 52

Directive Agency

JUNE 7, 2018

Historically, people would gather information through friends, through television, through the radio, through the newspaper, and now it’s changed, right? This is why Forrester has a full business model. In fact, at Stage 3, it probably won’t rank either. This goes back to the Yelp and the Amazon effect.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Televerde

OCTOBER 30, 2019

More than 50% of B2B marketers say they have created content based on original research in the past year (compared with only 35% of B2C marketers). trillion each year from competitors that don’t, according to Forrester. Forrester, 2017). VPs of digital marketing earn $140,000-$200,000 (Creative Group, 2019). Zenith, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Paid Content 100

Paid Content Social Media Statistics Research 100