Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Tags: Customer Customer Experience Customer Support Lead Generation Support. Let me explain ….

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : Forrester Research. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. 36% of B2B executives have “low interest in social media&# compared with just 12% for B2C executives. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Marketing Insider Group

OCTOBER 14, 2010

Kathy Tito Dec 8 2010 Hi Michael – I feel very fortunate to have a 5-year experience with B2C SEM/O under my belt. It doesn’t have to be that hard, however, like other forms of online marketing, it requires that cross-disciplined teams play together effectively, and this is often more difficult in a B2B setting than in B2C.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Online Marketing Institute

JUNE 18, 2009

Here are Mike Rowland’s six key takeaways for building B2B online communities: 1) Building B2B online communities takes more than copying B2C practices Clearly defined objectives and a focus on driving business results are the hallmarks of more successful B2B online community efforts. Tags: b2bmarketing websiteengagement.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. Social Tagging Research and Reports. Tags: Web 2.0

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Contently

NOVEMBER 18, 2016

” What are your thoughts on attribution and tagging? Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. There seems to be a lot of pushback against it lately—Chief Martec even had a post about that.

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Online Marketing Institute

MAY 24, 2009

While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Posted byMike Frichol at07:38 Permalink Labels: B2B vs. B2C , demographics , differentiated , psychographics 2comments: Lee Levitt said. to segment and target relevant markets. Mike, Great conversation.

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. I’m not alone in seeing this in both b2c (I receive membership materials from AARP and offers for Medigap insurance—hey, I’m not THAT old!) Tags: ClickInsights: Expert Interviews. Read on to get their insights. Ardath Albee's blog Marketing Interactions.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice. is the Heinz tag, check out and get a pretty good deal on that.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

PathFactory

OCTOBER 12, 2021

Stephen Casey, Principal Analyst, Forrester. According to SalesForce, 56% of B2B customer now expect to find whatever they’re looking for from a company website in three clicks or less — just like their B2C counterparts. Christine Polewarczyk, VP Research Director at Forrester.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. LinkedIn Marketing Solutions promoting a free LinkedIn Insight Tag tool is an excellent example. — Forrester (@forrester) November 29, 2020.

Paid Content 140

Paid Content Social Media Lead Generation Campaigns 140

Conductor

JULY 6, 2022

Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims.

Enterprise Management 59

Enterprise Management SEO Lead Scoring Lead Ranking 59

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. Title Tag: B2B Content Marketing Statistics and What They Mean Meta Description: B2B content marketing is a powerful tool. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Online Marketing Institute

JANUARY 25, 2010

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. Tags: b2bmarketing. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Use header tags correctly and include a CTA. Check out research papers by Forrester and Gartner. But if you’re patient and consistent, you should get substantial results that make a big difference in your business. Evolve Over Time.

Content Marketing 363

Content Marketing Planning Paid Search Agency Lead Ranking 363

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. Use content tags & metadata Identify the various topics covered by tagging everything with relevant keywords and metadata. 61% go on to say one-quarter to three-quarters of their content goes to waste.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. Here are four key aspects you should think about: 1) B2B or B2C? The demands, processes and key metrics for lead generation in B2B are entirely different from those used in B2C. By 2021, the same companies will take $1.8

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs. There are sessions for everyone and the information is invaluable.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Convince & Convert

SEPTEMBER 21, 2010

Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Thanks again Katie. Great resource. Thanks again Katie. Great resource. Great resource.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 28, 2010

link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. & Go Canada!]

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 10, 2010

Stoney deGuyter offers valuable insights on how search engines treat keywords, such as that capitalization (usually) doesn’t matter, keywords have more weight if they are used in a title or header tag or are bolded, and search engines are getting better at recognizing forms of a word (e.g.

SEO 100

SEO Tips Best Practices PageRank 100

Directive Agency

SEPTEMBER 29, 2017

Instead, true personalization goes beyond dropping a name tag into an email or even a single channel. Personalization isn’t a name or company tag in an email. Forrester Research predicts that by the year 2020, B2B ecommerce will be worth over a trillion dollars — which is twice the size of B2C! Why the discrepancy?

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Hubspot

JUNE 9, 2016

19) In one 2015 study, 31% of B2C marketers said Instagram was a "very important" social channel and 27% said it was "not important," while only 8% of B2B marketers said Instagram was a "very important" channel and 58% said it was "not important." 30) Instagram posts that include both a hashtag and a location tag see higher engagement.

Stats 28

Stats Marketing & Strategy Emarketing Social Networks 28

Online Marketing Institute

NOVEMBER 1, 2010

Tags: b2bmarketing. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 Powered by Logic In Motion.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. Tags: Marketing Research Social Media Marketing Ann Handley B.L. How are they doing it? Post on Google Buzz. Tweet This!

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100