Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Kyle Gray ’s The Story Engine : An entrepreneur’s guide to content strategy and brand storytelling without spending all day writing. Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. Michael makes content marketing manageable!

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. In short, B2C brands should ask, “How can I help people live their lives better?” Design and UX impact read time, bounce rate, conversion rate , etc.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Content Standard

MAY 5, 2015

The power of video content is incontrovertible because, at its core, video is a compelling medium for storytelling. Using B2C platforms like YouTube and Vimeo is great for quick access to a large audience, but it doesn’t necessarily translate into video marketing ROI. Programmatic/Strategic Delivery.

ROI 40

ROI Video Marketing Work Management Paid Search Agency 40

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. But in all that, it’s easy to forget one key element of a comprehensive storytelling strategy that’s too important to leave behind: email marketing. ” Does this mean B2B companies are better email marketers than their B2C counterparts?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Marketing Insider Group

JANUARY 6, 2020

The program for 2020 has yet to be confirmed, but previous years included topics such as CRO testing, storytelling, voice search optimization, technical SEO, and machine learning for PPC. Speakers include global CMOs and senior directors of global brands including Salesforce, Alibaba, Cisco, HP, Forrester, and more. Brand Manage Camp.

Conference 58

Conference Marketing AI Work Management Marketing Management 58

Brandpoint

JUNE 7, 2018

Covers latest advances in augmented reality, BR and AI for storytelling and digital experiences. Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales. Forrester’s B2B Marketing & Sales Forum. Host: Forrester.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Seismic

SEPTEMBER 22, 2020

B2B buyers are increasingly demanding a B2C experience and they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. That isn’t all.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

Webbiquity

OCTOBER 8, 2019

In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike. Actually, the B2B market is about twice as large, according to Forrester. Four Common Myths.

Enterprise Management 233

Enterprise Management Work Management Marketing Management B2B Marketing 233

BDB

JANUARY 20, 2023

Naturally, the B2B leaders that you are targeting will also be B2C consumers and are therefore likely to have already been exposed to the advances of video in B2C marketing. 3 Despite some B2B target audiences not necessarily being tech-savvy themselves, they can still enjoy and engage with video. Online Video Marketing Strategies.

Video Marketing 26

Video Marketing Top of Funnel Marketing & Strategy Buying Cycle 26

Content Standard

NOVEMBER 30, 2023

This overabundance has led to 65% of marketers telling Forrester they have a significant content waste problem. Regarding the latter, two great ways to utilize atomization are visual storytelling and interactive content. 61% go on to say one-quarter to three-quarters of their content goes to waste.

Marketing AI 52

Marketing AI Marketing & Strategy Multi-Channel Landing Pages 52

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. Guest post by Cheryl Joy. The best part of it all? Check out the video here.

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Episodic Content.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Laura Ramos, VP & Principal Analyst at Forrester Research, shared some valuable insights in her session, “The Power of Video in Making Your B2B Story Come Alive.” Content is all about the buyers and their unique journey, and we can deliver on this expectation through effective storytelling. Unleash Your Inner Storyteller.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Multi-Channel Marketing Automation Services 48

Content Standard

OCTOBER 2, 2020

” — Lymari Morales “Good content isn’t about good storytelling. ” — Jake Sorofman “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. ” — Duane Forrester “SEO is like a resume, you polish it so you have your best foot forward.”

Paid Content 119

Paid Content Top of Funnel Planning Paid Search Agency 119

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Delivra

OCTOBER 23, 2018

And your prospects want you to connect with them through email, according to research by Forrester. Part of delivering that type of engaging content includes storytelling. As with B2C interactions, the B2B industry is influenced by changes in consumer habits regarding mobile devices. Optimize for mobile.

Email Marketing 58

Email Marketing Marketing Automation Services Top of Funnel Trigger Marketing 58

Online Marketing Institute

NOVEMBER 1, 2010

by defineaproblem on The First Location Based Storytelling Brands 50% More Popular than Celebrities in Social Media via Marketing & Strategy Innovation Blog [link] 6 hours 54 min ago Mavericks via Marketing & Strategy Innovation Blog - There was an Economist piece on Innovation a while. I was just wondering what.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

JANUARY 5, 2016

Using storytelling to strengthen your brand by i-SCOOP. Storytelling is one of the most powerful ways to breathe life into your brand. The Storyteller by Content Magazine. Laura Ramos details fascinating findings from Forrester Research. Stories must be authentic, creative and inspirational.

Content Marketing 60

Content Marketing Planning Marketing Budget Marketing Budget Creation 60

SnapApp

DECEMBER 14, 2016

Interactive content and visual storytelling. I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Visual brand storytelling. Marketing to B2B is no different than marketing to B2C when it comes to basic understanding traditional and semi-traditional methods are waning and some are dead.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Single Grain

OCTOBER 11, 2019

Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. The Art of UX Storytelling: How to Create Your Brand’s Story. How to Sustainably Build Quality Links by Building Relationships. Picking the Right Event for You.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Content Standard

NOVEMBER 2, 2015

You can get a refresh on the 6 content marketing trends to watch , and dive into content promotion , interactive storytelling , episodic content marketing , fringe social media platforms , and influence marketing , too. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. The Biggest Disruption, Obviously.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Content Standard

NOVEMBER 2, 2015

You can get a refresh on the 6 content marketing trends to watch , and dive into content promotion , interactive storytelling , episodic content marketing , fringe social media platforms , and influence marketing , too. Then, turn to the trusted resources for evaluation: Forrester WAVE Reports. The Biggest Disruption, Obviously.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40