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Why Your B2B Buyer Customer Experience is Bad

LeanData

TestBox is a San Francisco-based startup that closed a $10 million seed funding in June of 2022, bringing their total raised capital to $12.7 One of the reasons B2B buying journeys have changed is because of the drastic changes that have occurred in B2C buying journeys over the past decade. Ever hear of a company called TestBox?

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Why Video Should Play a Vital Role in Your Content Marketing Strategy

Kapost

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Forrester estimates that a 60-second video has the same value as 1.8 Now it’s time for more companies to follow suit. million words.

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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being. As an added bonus, there are many puzzles within the book.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Startups Magazine) Over 90% of brands utilize social media for marketing. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. (Slideshare) 80% of marketers using audience segmentation report a rise in sales.

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The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech

Contently

One is there continues to be new startups that enter the space who think they can do better. Generally speaking, B2C businesses still have need for content, but it tends to be a different quantity of content or a different depth of content, compared to B2B. We’ve got two challenges in the other direction.

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Top Marketing Conferences in 2018

Brandpoint

Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York. Host: Startup Socials.

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30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer?