Sprout Social

JANUARY 23, 2023

We can’t control consumer spending or the economy at large. Whether you’re in B2C or B2B, budgets are under more scrutiny and you need to secure your spot in your customers’ wallets. In 2023, 77% of consumers report being more likely to increase their spending with brands they feel connected to. This year, the future is fuzzier.

Planning 127

Planning Ad Building Marketing Budget Budget Programs 127

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves. In his role, Bruno spends a lot of time listening to the B2B sales teams that PROS serves. This isn’t new.

Top of Funnel 97

Top of Funnel B2B Forrester B2B Sales 97

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Brands who prioritize customer experience are generating positive results across the business: A good customer experience means your customers spend more (Temkin Group): 86% of buyers are willing to pay more for a great customer experience. Forrester).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. Why we care.

Account Based Marketing 108

Account Based Marketing ABM Marketing & Strategy Landing Pages 108

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. Secondly, there is an increased need for better “data literacy” in organizations, turning data into insights. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Martech

SEPTEMBER 29, 2023

Albert claims to cover 90% of the biddable ad universe, to optimize, personalize and maximize performance, without spending more. Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7

Marketing Automation Services 93

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 93

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. During this time, not only have company customers learnt to spend wisely, but the whole buying generation has evolved. Customers have always been at the centre of B2C marketing. Put The Customer First. The answer is both.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Top Rank Marketing

MARCH 18, 2024

Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. They’ll likely spend more time using SGE’s new features to refine their searches while they look for information curated for them specifically. Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. Even though advertisers have been talking up digital video for almost a decade, it seems that their spending is finally catching up. Can you guess what year this lede is from?

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Each element of the ad mix needs to be accountable and drive real results to justify spending during the economic storm.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. The following statistics shed light on where brands should be spending their time when it comes to Instagram video. — Forrester (@forrester) October 27, 2021. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. The role of chief marketing officer (CMO) is changing dramatically.

Allocation 97

Allocation Peer-to-peer Marketing Budget Work Management 97

Biznology

JANUARY 16, 2017

Choosing where to spend your energy and how to divvy up your time between the two can be challenging. This Forrester Report: B2B Loyalty, The B2C Way emphasizes the opportunities B2B companies can explore that have already worked well for B2C companies. (I I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

Versium

NOVEMBER 6, 2018

Versium’s own Chris Matty was featured in a recent Forrester report on humanizing B2B marketing. The punch line: Empathy is the key to humanizing marketing, for both B2B and B2C customers, and it’s essential. As pointed out in the Forrester Report, “As humans, we yearn to have our feelings, experiences, and attitudes acknowledged.

Forrester 40

Forrester Ideal Customer Profiles Profiling Contact Marketing 40

Porch Group Media

JANUARY 26, 2021

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. Mobile spend is also continuing to significantly rise.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

B2B Marketing Traction

DECEMBER 4, 2013

According to analyst Sheryl Pattek of Forrester Research , by the time Business-to-Business (B2B) buyers engage with you online, they are 60% or more done with their buying process. To do this, Pattek states that you need a strong brand and you need to have a brand presence where your buyers spend time online.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 119

Social Media Media Webinar Metrics Forrester 119

Sprout Social

MAY 10, 2019

As YouTube stats for marketers go, that’s great insight into where you could be spending your ad budget, or at the very least maintaining an active presence through video content of your own. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Martech

AUGUST 3, 2022

One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.

Media 101

Media Allocation Advertising Agencies Network Marketing 101

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Also, by automating much of the manual data-related tasks, good data management frees up teams to focus on high-value, strategic initiatives, and prospecting.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Marketing Interactions

JULY 18, 2021

However, personalization remains a priority for B2B marketing executives, with 52% planning to increase spending on content marketing and personalization technology to get this right. Forrester Business Technographics® Marketing Survey, 2020). The thinking seems to be that B2B personalization should mirror B2C personalization.

B2B Marketing 75

B2B Marketing Personalization B2B Planning 75

Porch Group Media

SEPTEMBER 12, 2019

In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. . A good customer experience means your customers spend more (Temkin Group): 86% of buyers are willing to pay more for a great customer experience. Forrester).

Trends 68

Trends Optimization Marketing & Strategy Peer-to-peer 68

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Porch Group Media

OCTOBER 9, 2019

Spend on social media as a percentage of the overall marketing budget continues to rise. With spend at a current rate of approximately 12% of overall marketing budget, brands expect their spend to increase over the next five years to a total of 22.5%. Mobile spend is also continuing to significantly rise.

Loyalty 45

Loyalty Marketing Budget Mobile Marketing Marketing Budget Creation 45

Leadspace

NOVEMBER 27, 2018

Having started his career in B2C at Unilever, Doug moved to the B2B space as CMO at Skype and Salesforce, before taking the helm at Leadspace. Marketers today, by contrast, spend their time “looking at a lot of data and intelligence. They’re trying to measure stuff.

Marketing AI 48

Marketing AI Marketing Automation Services B2B Business 48

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Conversica

JUNE 8, 2021

“Notably, 70% of B2B decision-makers say they are open to making new, fully self-serve or remote purchases over $50,000, and 27% would spend more than $500,000.”. “In B2B has benefited from earlier B2C digital experience innovation. AI, of course, will be pivotal to realizing contactless B2C experiences at scale.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Marketing Insider Group

AUGUST 21, 2015

The statistics on surveys from Forrester, McKinsey , IBM , Sirius Decisions, and others have all been surprisingly constant. Organizations, including B2B, are spending enormous funds to engage customers, yet, the return and results are less than sparkling. Customer Engagement: The Primary Driver Of Growth.

Fulfillment 100

Fulfillment Forrester Customer Surveys Statistics 100

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) B2C buyer behavior translating to B2B behavior. More than 50% of advertising spend is wasted… but which 50% is the challenge that ABM vendors are targeting with AI. but worth reviewing. Here’s my take…. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Canadian Marketing Association

APRIL 9, 2015

So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics. According to Forrester Consulting (2014): Almost half (49%) of B2B buyers prefer making work-related purchases on B2C websites.

P2P 48

P2P B2B Paid Search Agency Forrester 48

Vidyard

AUGUST 28, 2017

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. Because it’s easy: they already spend much of their time on mobile and they can get help without leaving these apps. Customers Want Support on Social.

Service 61

Service Trends Paid Search Agency Gartner 61

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52