Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Marketers recognize the need for MPM.

Marketing Attribution 104

Marketing Attribution Enterprise Management Work Management Marketing Management 104

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. “That’s something we saw front and center in the B2C world. This isn’t new. Click here to download!

Top of Funnel 94

Top of Funnel B2B Forrester B2B Sales 94

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. As a result, marketing software is now being used by firms to create high-quality leads.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Contently

APRIL 19, 2016

The other day I had several questions about Olark, a San Francisco-based software company. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. So I went to the company’s website to find answers. Chat with us.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Vidyard

MARCH 13, 2018

Organizations including Amnesty International, Axonify, Quorum Software and YMCA are embracing personalized video powered by Vidyard to do just that: to create memorable customer experiences that double engagement, increase satisfaction and inspire customer action. The campaign was a huge success, achieving a 76.4%

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Kabbage

OCTOBER 18, 2016

At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the banner of “Predictive Marketing” encapsulates these three use cases. Predictive Completes The Marketing Stack.

Allocation 100

Allocation Budget Programs Marketing Automation Services Top of Funnel 100

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Those numbers compared against impact must be considered along with advertising costs, graphic design, social media software, and tools.

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Martech

AUGUST 30, 2022

Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”. Customer journey analytics: A snapshot. What it is.

Touchpoints 97

Touchpoints Gartner Word of Mouth Loyalty 97

Vidyard

MARCH 13, 2018

Amnesty International, Quorum Software, YMCA and others see record results in customer and donor engagement with personalized video powered by Vidyard. Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

BOP Design

APRIL 16, 2018

This “recommendation and review” culture for B2C buyers is the same for B2B buyers. According to research by Forrester, 59 percent of B2B buyers prefer to do research online instead of interacting with a sales representative. B2B companies should take a page out of the B2C playbook, especially when it comes to building client trust.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy B2B 48

Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. If you sell solar panel software, your video message should be focused on saving the earth and the fight against climate change. million words, according to Forrester Research’s James McQuivey.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

KoMarketing Associates

SEPTEMBER 14, 2013

B2B e-commerce extends far beyond traditional product purchases and into subscriptions, software add-ons, renewal services, and premium memberships, among other opportunities. Customers (B2B or B2C) are buying more like “prosumers”. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Valasys

SEPTEMBER 24, 2018

Adobe will be acquiring privately-held cloud marketing software group Marketo from Vista Equity Partners for a whopping $4.75bn (£3.6bn)! This landmark acquisition will fundamentally reset the competitive playing field for B2B marketing technology buyers and vendors according to Rusty Warner, Forrester principal analyst.

Marketo 40

Marketo Enterprise Management Marketing Automation Services Marketing Management 40

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Salesforce is the global leader in customer relationship management software and applications focused on sales, customer service, marketing automation, analytics, and application development. See it in action: .

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. If you sell solar panel software, your video message should be focused on saving the earth and the fight against climate change. Avoid being too feature or jargon-heavy.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area.

Digg 100

Digg Paid Search Agency Acquisitions Budget Programs 100

Litmus

OCTOBER 1, 2018

In regards to whether an ESP leans B2C or B2B, look at the language they use. Consumers” is the big keyword indicating a focus on B2C companies. For more detailed analysis, we’d refer you to Forrester, Gartner, and the other sources mentioned by the experts we consulted for our Doing an ESP RFP blog post. What is an ESP?

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like? Revenue is the one that we would all agree on. Do these scenarios sound all too familiar?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. So what do these numbers look like? Revenue is the one that we would all agree on. Do these scenarios sound all too familiar?

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

EveryoneSocial

JANUARY 23, 2018

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. Many organizations with a few hundred to 10,000+ employees utilize employee advocacy software. Adopt an employee advocacy platform.

Account Based Marketing 62

Account Based Marketing Paid Search Agency Companies ABM 62

Cintell

MARCH 10, 2016

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Using Personas increases email open rate 2-5 times (Forrester). Transforms marketers into subject matter experts on their buyers. DemandGen). Email Click-through-Rate increased by 10% (MarTechBlog).

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

LEADership

AUGUST 13, 2015

B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here. This is a good lesson to learn from B2C.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Marketing Sherpa) B2C companies that blog 11+ times per month get more than 4X as many leads than those only blogging 4-5 times per month. billion by 2030.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

The Mx Group

MARCH 28, 2018

Forrester estimates the U.S. Don’t fall into the trap of treating your e-commerce site like an Amazon clone, implementing B2B e-commerce is a very different animal than a B2C e-commerce site. But many concerns have been discredited and the rest are solvable, so marketers no longer have excuse to duck the issue.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

Contently

NOVEMBER 18, 2016

In many cases, software gets implemented across a variety of functions to help handle the increasing complexity of the digital world. It seems to me like a lot of people buy software and then expect it to solve all their problems. That they’re not informing their customers how best to use their software?

Work Management 60

Work Management Marketing Management Budget Programs Marketing AI 60

Directive Agency

JUNE 7, 2018

” Maybe you are a time-tracking software. B2B customers are now just the same as B2C customers, in the sense that they don’t want you to tell them why you’re so great, but instead, they want to look at other people saying that you’re great. This is why Forrester has a full business model.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Process 40

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Marketing Insider Group

OCTOBER 14, 2010

We use the actual volume of searches, conversions and other data to tell us what search terms are being used most often by software prospects. Kathy Tito Dec 8 2010 Hi Michael – I feel very fortunate to have a 5-year experience with B2C SEM/O under my belt. We Optimize The Program Over Time.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

The ROI Guy

FEBRUARY 14, 2011

This is indicated vividly in a new report from Bazaarvoice, a poll of 175 B2C and B2B CMOs across various industries, with 74% of CMOs predicting they will finally tie social efforts to hard ROI in 2011. Tailwinds for Marketing Automation Software - Insi. Frugalnomics in Full Effect: Forrester and Gartner. They do if they are.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. Fifty percent! Let’s break this down.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. Now, my background, my co-founders background, we were selling B2B software, and we very much thought that process is needed, but has to be different. One was, we were selling software. Matt Gorniak: Right.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Content Standard

AUGUST 26, 2016

” What’s more, as Hubspot pointed out , Forrester Research found that “companies that excel at lead nurturing generate 50 percent more sales ready leads at 33 percent lower cost.” ” Does this mean B2B companies are better email marketers than their B2C counterparts? Are you using a responsive template?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Sana Commerce

FEBRUARY 11, 2023

Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. Why are B2B businesses expanding to B2C? B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98