Martech

OCTOBER 23, 2023

As an advisor, he works with enterprises in industries experiencing a high degree of change, including healthcare, financial services and major airlines. followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Shiva Corporation and Forrester Research.

Digital Transformation 118

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 118

Contently

APRIL 19, 2016

Welcome to the new world of online customer service. At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. Two industries have been particularly drawn to the product: retail and SaaS (software as a service).

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care. Here are three of the key takeaways: Become customer obsessed!

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. In fact, they are expecting a B2C level experience. As a result, B2B leaders looking to differentiate their customer service from competitors are struggling.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 140

Lead Ranking Forrester Lead Scoring Cross-Selling 140

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. The main culprit for the decline is a move to self-service. Another sign as to “The Death of a Salesman”? So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I This isn’t new.

Top of Funnel 95

Top of Funnel B2B Forrester B2B Sales 95

Vidyard

AUGUST 28, 2017

Customer expectations are higher than ever and still rising—buyers in both B2B and B2C want e-commerce-level convenience and they want it instantly, everywhere. To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social.

Service 61

Service Trends Paid Search Agency Gartner 61

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. As products and services become more commoditized and consumers have more choices, customer experience will become a critical factor in achieving competitive differentiation. Forrester). Compete on the Customer Experience. return on spend, and 1.6x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Top Rank Marketing

SEPTEMBER 4, 2023

B2B marketers who manage to make the case for why their products and services are what B2B buyers need right now will be able to snag market share rapidly in 2023, as more and more B2B buyers reassess old relationships in favor of more exciting, new solutions. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Oktopost

JANUARY 12, 2021

Peter Drucker once said, “ Quality in a service or product is not what you put into it. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. While B2C companies’ average CX scores range from 65% to 85%, their B2B counterparts usually manage less than 50%.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Or do they use a broad range of your services? Do they just use one product? Consider timing.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. Prospects go on your website in smaller numbers to look at your products or services. A Forrester WAVE matrix of leading vendors is one. B2B reactivation is different from its B2C counterpart as a communication strategy.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

NetLine

APRIL 23, 2024

Here’s how it is done: Identify actively researching prospects: When prospects are actively researching a product or service, they leave a trail of digital footprints. Per a survey from Forrester and Adobe , the majority of B2B buyers have an expectation of personalization throughout their journey.

Intent Data 52

Intent Data Top of Funnel Intent Outreach 52

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. To make that happen, companies need to make it as easy as possible for customers to buy products, services and/or solutions.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Vision Edge Marketing

FEBRUARY 22, 2022

Your company, products, and services have been discovered. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . These purchases fall squarely in the realm of the traditional B2C buying journey. What do you need next to grow?

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Litmus

OCTOBER 1, 2018

White and Community & Product Evangelist Jason Rodriguez share findings from our first-ever State of Email Service Providers report , along with insights from other research we’ve done. Have any additional questions about email service providers? In regards to whether an ESP leans B2C or B2B, look at the language they use.

Marketing Automation Services 40

Marketing Automation Services Webinar Metrics Marketing Budget RFP 40

Biznology

JANUARY 16, 2017

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. I called Apple’s customer service to report an issue I had with one of their certified Apple repair retailers. Sealed the deal. What could you improve?

Pricing 80

Pricing Price Loyalty Forrester 80

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Financial Services Industry Emerges as a Leader in Video.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Martech

SEPTEMBER 29, 2023

Prospecting data: Have a look at the integrated prospecting data platform called Anteriad Data Cloud, for self-service or managed data across B2B markets, buying groups, and intent, for content syndication, programmatic advertising and cross-channel communications. trillion in 2021 to $3 trillion by 2027. So, what to make of this all?

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

LEADership

AUGUST 13, 2015

“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. So, given that more than 50% of customer service interactions already do not require human support, organizations have to really think outside the box to strike a balance—personalization alongside customer self service.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Service 40

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. Half of users say they have visited a brand’s website to purchase a product or service after seeing it featured in Stories. — Forrester (@forrester) October 27, 2021. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled. In fact, it’s the opposite.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

PathFactory

NOVEMBER 9, 2021

We are in the midst of a transformative change in B2B buying, accelerated by the pandemic and enabled by new artificial intelligence and machine learning tools, that are fundamentally changing B2B digital marketing to provide for more self-service and education at every stage in the buying journey. B2B buyers want a B2C experience.

Marketing AI 52

Marketing AI B2B Marketing Automation B2B 52

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A It’s these later stages that marketers are focusing on when they shift to existing customers during the pandemic and beyond.

Touchpoints 99

Touchpoints Gartner Word of Mouth Loyalty 99

LeanData

FEBRUARY 10, 2022

Analysis of the ICPs went beyond those key characteristics and included notable attributes, such as whether the ICP segment tended to be B2B, B2C, or B2B2C, as well as product portfolios, direct versus indirect channels and more. Research led us to identify the following industries: Business services. Retail apparel & accessories.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Tony Zambito

JUNE 5, 2016

Whereas in an age of hard to come by differentiation the actual product or service offering plus price combination accounts for only 20% of buying decisions. Most notably in B2C. An inclination, in my opinion, more pronounced in B2B than B2C is for businesses to gravitate towards addressing such an issue in an MBA like manner.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. Exclusive briefings and demos of your products or services that address their audience’s needs and challenges.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52