38 Handy Stats to Prove the Value of Personas
Cintell
MARCH 10, 2016
New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Using personas can drive results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue (SiriusDecisions). SiriusDecisions).
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