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38 Handy Stats to Prove the Value of Personas

Cintell

New product launches: Ex: $1B+ Global Workforce Management Software saw 28% higher campaign response rate (SiriusDecisions). Using personas can drive results such as a 28% higher campaign response rate, 2-3 month shorter sales cycle, and 25% increase in marketing influenced revenue (SiriusDecisions). SiriusDecisions).

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How Employees Can Amplify Account-Based Marketing at Your Company

EveryoneSocial

The inherent issue with this approach is that the funnel gets smaller towards the bottom, so the vast majority of B2B leads — over 99%, according to Forrester Research — never become customers.”. Again increasing the odds of a positive response rate for ads, emails, and your sales team closing deals faster.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. AWeber) Including videos in emails can increase click rates by up to 300%. Martech Advisor) Emails ending with “Thanks in advance” receive higher response rates.

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Account-based marketing not working? Try these 4 fixes.

Rollworks

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. This is why organizations with “tightly-aligned” sales and marketing teams see 38% higher sales win rates along with 36% higher customer retention rates. Only 0.75%?