KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

JUNE 9, 2016

Even Forrester Research Analyst, Nick Barber, said so in his latest report, Online Video Platforms for Sales and Marketing : If you think “doing video” means having a YouTube channel, then you need to up your game. And no, this isn’t just a B2C thing. And no, this isn’t just a B2C thing. Get the Report. Get the Report.

Forrester 50

Forrester Video Marketing Webinar Metrics Youtube 50

Zoominfo

JANUARY 4, 2022

Forrester predicts that “marketing leaders will turn to smarter (more autonomous and automated) solutions with complex tech stacks” — and we couldn’t agree more. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

The ROI Guy

MARCH 12, 2015

Despite a growing economy, research indicates that there will be over 1 million less B2B sales reps employed in 2020 compared to today. At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years.

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 138

Lead Ranking Forrester Lead Scoring Cross-Selling 138

Martech

APRIL 25, 2022

.” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. And 200% more revenue is generated by marketers who have an ABM program installed when compared to those that don’t, according to research from Terminus. It’s an effective demand generator.

Account Based Marketing 99

Account Based Marketing ABM Marketing & Strategy Landing Pages 99

Martech

FEBRUARY 17, 2022

Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I ” Additionally, it’s important to PROS to conduct internal research on the state of B2B selling. Bruno recalled from his Forrester days that the figure was something like 99% way back in 2017. Guess what it was?

Top of Funnel 93

Top of Funnel B2B Forrester B2B Sales 93

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. In her B2C life, she enjoys her 2022 experience. B2B Sellers Have Been Slow to Respond.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Lattice

OCTOBER 26, 2016

There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers …

Forrester 100

Forrester ROI Research Campaigns 100

Madison Logic

FEBRUARY 7, 2024

Resolution #1: Leverage AI the Right Way Generative AI (genAI) has completely changed the game by offering B2B marketers opportunities to enhance their strategies and streamline time-intensive tasks such as campaign design, audience or competitor research, and content ideation. One effective way to do this is through influencer marketing.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

EveryoneSocial

JULY 31, 2018

In fact, being the most effective at your efforts requires your organization to focus heavily on content research. This most likely falls into the marketing departments laps, but sales teams should also have a part in helping with the content research process. What is Content Research? What is Content Research?

Research 79

Research Effectiveness Brand Identity Branding 79

B2B Marketing Directions

FEBRUARY 5, 2017

Over the past few years, there's been a significant amount of research regarding the benefits of improving customer experiences, but most of the research has focused on qualitative benefits, such as improved customer loyalty. Illustration courtesy of frontriver via Flickr CC.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. Forrester). Companies that are experience-led have 1.6x higher brand awareness, 1.5x higher employee satisfaction, and 1.9x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Lake One

APRIL 28, 2020

Forrester Research found 74% of B2B buyers conduct more than half of their research online before making a purchase offline. Difference between B2B & B2C. Understanding the distinction between B2B and B2C web strategy starts with acknowledging the substantial differences in the types of transactions.

Marketing Websites 52

Marketing Websites B2B Marketing & Strategy Forrester 52

Only B2B

FEBRUARY 16, 2022

According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels. Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Buzz Marketing for Technology

APRIL 5, 2015

This webinar was sponsored by Lithium and featured Dave Evans ( @evansdave ), the VP of Social Strategy at Lithium, Erna Alfred Liousas ( @ErnaLiousas ), an analyst serving B2C Marketing Professionals at Forrester Research, and Brien Hall ( @BrienHall ), Social Media Manager for Guest Services at AMC Theatres.

Marketing Management 100

Marketing Management Service Social Marketing Forrester 100

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. Secondly, there is an increased need for better “data literacy” in organizations, turning data into insights. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Top Rank Marketing

MARCH 18, 2024

Compared to most B2C content, B2B content is more complex, niche, and difficult to summarize. As a result, Wall Street Journal reported that publishers expect to lose “between 20% and 40% of their Google-generated traffic” in a post-SGE landscape. Other publishers and SEO experts are less concerned.

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Porch Group Media

SEPTEMBER 9, 2020

In recent researched conducted by Gartner , 44% of CMOs surveyed in April and May 2020 said they are facing midyear budget cuts in 2020 as a result of the pandemic. This varied slightly for B2C and B2B marketers. In other research by Forrester , forecasts were not quite so optimistic.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Top Rank Marketing

SEPTEMBER 4, 2023

B2B buyers need innovative solutions to keep up and get ahead, too, and, according to the research, they’re more willing to look to new sources for these solutions than ever. Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. According to Forrester’s 2023 budget planning survey , 86% of U.S.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

Exo B2B

JUNE 18, 2019

Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies. – B2B companies were much more active than B2C companies, in terms of the marketing initiatives they put forward in social networks. Cultural difference? Mature or immature?

Social Media 53

Social Media Emarketing Forrester Media 53

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. According to a report by Forrester Research, technology like AR, helps companies also create new customer loyalty opportunities and improve customer service effectiveness.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Martech Advisor

DECEMBER 17, 2019

New research from Accenture Interactive has identified how B2B sellers who embrace an elevated standard of service can transform their business and overall buyer experiences. In fact, they are expecting a B2C level experience. In fact, they are expecting a B2C level experience.

B2B Sales 57

B2B Sales Service B2B Forrester 57

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. Account-based marketing addresses changes in B2B buyer behavior. Why we care.

Account Based Marketing 69

Account Based Marketing Buy Process Marketing Automation Services 69

Hubspot

NOVEMBER 16, 2021

This is a trend that’s long existed in the B2C world that has accelerated in B2B over the past 18 months. The lines are increasingly blurring between B2B and B2C, which means that companies are having to adapt quickly to shifting buyer expectations. NOTE: HubSpot Payments is currently in open beta. with a U.S.

CRM 67

CRM Buy Work Management Marketing Management 67

Square 2 Marketing

NOVEMBER 14, 2019

B2C decisions generally happen over shorter time frames, and larger B2B decisions happen over longer time frames. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead. Everyone knows that people make their purchase decisions over a period of time.

Lead Nurturing 50

Lead Nurturing Leads Lead Marketing Qualified Leads 50

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!”

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Content4Demand

FEBRUARY 15, 2023

Phyllis Davidson, VP, Principal Analyst, Content Strategy and Operations at Forrester will discuss how to achieve results by loosening the reins and allowing these technologies to work. Holly Celeste Fisk Holly Celeste Fisk is an accomplished marketing pro with 20+ years of experience in B2B and B2C.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. — Forrester (@forrester) October 27, 2021. Social media users are four times more likely to use YouTube to research a brand, service or product than other platforms. 93% of companies have acquired new customer(s) via social media video.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Crafted Agency

JANUARY 28, 2015

In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Forrester’s latest research on customer experience strategy will help leading marketing Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue.

Forrester 48

Forrester Marketing & Strategy Loyalty B2B Marketing 48

Content4Demand

SEPTEMBER 24, 2021

Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Second-party data is someone else’s first-party data.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Contently

MAY 17, 2017

In fact, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages. According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively).

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Thinkers360

FEBRUARY 28, 2024

Whereas influencers in the B2C world are synonymous with social media influencers and celebrities, influencers in the B2B world are comprised of a diverse array of analysts, authors, executives, influencers, speakers and more. Identify and Research Relevant Analysts and Influencers: Not all analysts and influencers are created equal.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled. In fact, it’s the opposite.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48