Vidyard

OCTOBER 27, 2019

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. One glance at the types of videos brands are releasing these days is enough to see that there’s a huge trend toward content that makes people feel. Video Storytelling Tips 3.1 Don’t Be Afraid to Get Creative 3.3

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Conversica

JUNE 8, 2021

Enabling these buying entities in increasingly complex decision-making scenarios requires selling organizations to sense and respond to buying signals in real-time,” said Jessie Johnson, Principal Analyst at Forrester. “AI B2B has benefited from earlier B2C digital experience innovation. conversica@merrittgrp.com.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Litmus

MAY 4, 2021

Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway. For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

KoMarketing Associates

SEPTEMBER 14, 2013

Customers (B2B or B2C) are buying more like “prosumers”. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.” In the same survey, Forrester expects the percentage of revenue to increase by 4–6%.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Kapost

JUNE 24, 2016

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Forrester estimates that a 60-second video has the same value as 1.8 Now it’s time for more companies to follow suit. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Vidyard

OCTOBER 27, 2019

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Build Video Storytelling Around Emotion One glance at the types of videos brands are releasing these days is enough to see that there’s a huge trend toward content that makes people feel.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites. TrustRadius.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. I’m not alone in seeing this in both b2c (I receive membership materials from AARP and offers for Medigap insurance—hey, I’m not THAT old!) Read on to get their insights. Recommended Resources from B2B Marketing Experts. Rebel Brown's blog Phoenix Rising.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

And I must not be the only person who thought so, as over 12,000 registered for the six hour virtual event that featured both B2C and B2B program tracks. Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

WebMarketCentral

MARCH 16, 2009

While there are some social media brand success stories , such as Blendtec and Starbucks on the B2C side, and Sun and IBM in B2B, most companies still struggle with optimizing their social media strategy and implementing tactics and measurement. It's growing at an astounding rate. So how big is the opportunity?

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Heinz Marketing

DECEMBER 31, 2018

And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. I think a lot of companies still will look at the Gartner’s and Forrester’s of the world to provide some sort of expertise and advice.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

Leadspace

JUNE 19, 2019

The release of The Forrester New Wave: B2B Customer Data Platforms, Q2 2019 this week is the clearest sign yet that B2B businesses see CDPs as the solution to their data challenges. We’re proud to see Leadspace recognized by Forrester as one of only two leaders in this highly competitive, emerging market.

Marketing Automation Services 78

Marketing Automation Services B2B Marketing Forrester Intent Signal 78

Seismic

SEPTEMBER 22, 2020

B2B buyers are increasingly demanding a B2C experience and they expect the experience to be personalized and immersive. According to a Seismic-commissioned study conducted by Forrester Consulting, 85% of buyers will dismiss the first interaction if they don’t receive tailored information. That isn’t all. Interactive content.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Planning 52

Biznology

NOVEMBER 6, 2013

Common Sense Media released two astounding facts in its recent report, Zero to Eight, Children’s Media Use in America. According to the Forrester Research report, “ How to Build Your Brand with Generation Z ,” they are the first generation to consume more online than offline. There’s only so far we can look ahead.

Generation 80

Generation Planning Forrester SMS 80

Valasys

JANUARY 9, 2020

According to a report by Cisco, released in 2019, by the year 2022, 82% of the global internet traffic will come from video streaming & downloads. The video marketing stats released by Think With Google & Nielsen show that people are watching more than 100 million hours of YouTube videos on their TVs every day.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there's more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

So many times I want to try something new and look for tips and experiences online but honestly 98% of marketing advice is B2C so I end up having to experiment more and learn on my own. As online shopping continues to grow and gain a larger share of the market, there’s more and more technologies serving B2C businesses specifically.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. Guest post by Cheryl Joy. The best part of it all?

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

Content Standard

NOVEMBER 27, 2017

. “Search marketers need to broaden their charter beyond just optimizing for search engines, and optimize for the places their customers are most likely finding them in,” says Collin Colburn , a researcher on Forrester’s B2C Marketing team who focuses on search and discovery marketing.

SEO 53

SEO SERP Paid Search Agency Planning 53

Tomorrow People

OCTOBER 3, 2022

Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Second Life Released in 2003 by Linden Labs, Second Life is a vast virtual world that users can freely navigate and roam. Since then, B2C businesses have been looking for opportunities to deliver new customer experiences with this technology.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

Most B2C brands have readily embraced it. According to Forrester, more than 75% of U.S. Released in 2003 by Linden Labs, Second Life is a vast virtual world that users can freely navigate and roam. Since then, B2C businesses have been looking for opportunities to deliver new customer experiences with this technology.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Convince & Convert

SEPTEMBER 21, 2010

I've been a Radian6 user for years, in conjunction with other tools as needed, and am looking forward to your engagement tool being released so I can test it out! Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 155

Social Media Media Paid Content Work Management 155

Content Standard

AUGUST 26, 2015

For the Content Marketing Institute’s 2015 B2B and B2C trend reports, researchers asked for the first time about paid distribution. You can see the B2B and B2C breakdown below: When I think back to how marketers were approaching amplification last year, it was with an uninformed or undocumented strategy.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Paid Content 100

Paid Content Social Media Statistics Research 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well. hours on email, according to the recently released TNS “Digital Life” survey. What Are Your B2B Customers Saying About YOU? - Web users spent an average of 4.6 That’s a costly mistake.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Single Grain

OCTOBER 11, 2019

Research from Forrester found that consumers are 57% more likely to become loyal to a brand that demonstrates real human communication. While conferences work best if you’re a B2B brand, partnering with festivals is a great way for B2C brands to engage with everyday consumers. Get A Free Consultation. Product Launches.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Trade Show 101

SnapApp

DECEMBER 14, 2016

I learned this by studying B2C publications/companies such as The Husle, Buzzfeed & Movoto. Marketing to B2B is no different than marketing to B2C when it comes to basic understanding traditional and semi-traditional methods are waning and some are dead. Salesforce released Einstein which uses AI to make their CRM smarter.

Paid Content 62

Paid Content B2B Marketing Sales Management Trends 62

Full Circle Insights

FEBRUARY 28, 2023

6sense has been recognized for its market-defining technology by Forbes Cloud 100, Gartner, and Forrester, and for its strong culture by Glassdoor, Inc. Magazine, and Comparably. For more information, visit 6sense or follow us on LinkedIn and Twitter.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

Webbiquity

JUNE 6, 2011

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Kent is releasing the fifth issue of @SMMmagazine , and recently talked to SplashCast host Renay San Miguel about the magazine. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

Try that with a press release… Nowhere to Run. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. Was their any distinction in B2C and B2B brands?

Twitter 145

Twitter CRM Business Paid Search Agency 145