Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. Customers have always been at the centre of B2C marketing. B2B marketers now have to copy this strategy from B2C marketers. According to a 2020 McKinsey research , 90% of B2B sales have switched to digital channels.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Forrester B2B

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

Advertisements 52

Advertisements Advertising B2B Business 52

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. The Forrester study also showed that, for the second consecutive year, more people turned to self-service web and mobile tools than customer call centers.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Some vendors choose to cover a narrow range of data sets or attributes, capturing certain kinds of specialty or niche data.

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Porch Group Media

JANUARY 26, 2021

When broken down, customer experience is seen as being slightly more important by B2B marketers, with 20% citing customer experience as the biggest opportunity, compared to 19% of B2C organizations. Teens use these frequently, with 70% using these channels more than once a day. Meeting Consumer’s Expectations.

Demand 69

Demand Marketing Budget Mobile Marketing Marketing Budget Creation 69

SWZD

APRIL 9, 2019

Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) B2C buyer behavior translating to B2B behavior. Buyer journey is now 68%-88% in research / anonymous (the range by various research organizations). but worth reviewing. Here’s my take…. Key Takeaways from the Summit.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Heinz Marketing

MAY 16, 2022

We cover a wide range of topics, with a focus on sales development and inside sales priorities. Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. People might think this is only important in B2C emotional connection buying. Alan, thanks for joining us.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

The Mx Group

MARCH 28, 2018

Digital transformation is an unstoppable force across a wide range of industries. And in the range of industries we work with, B2B e-commerce is one of the most impactful aspects of digital transformation. Forrester estimates the U.S. In the past, some B2B companies have been tentative, at best, in their e-commerce efforts.

Ad Building 48

Ad Building B2B Digital Transformation Top of Funnel 48

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Become an engagement marketing master by reading one, or all, of these books: Bryan Kramer ’s There Is No B2B or B2C: It’s Human to Human: H2H. As marketers, we’ve been trained to either speak B2B or B2C, often forgetting we are ultimately speaking to another human being. As an added bonus, there are many puzzles within the book.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Martech

AUGUST 21, 2023

Many B2C marketers are finding it difficult to meet priorities this year, a study from Forrester reports. These range from increasing ROI and meeting data challenges to implementing AI technology. B2C marketers are also having a hard time with marketing execution. Priorities. Marketing execution. Get MarTech!

Marketing Management 95

Marketing Management Terms and Conditions Advertising Agencies Paid Search Agency 95

Marketing Insider Group

FEBRUARY 5, 2024

Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. (LinkedIn) An ABM strategy can boost marketing revenue by 208%.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. online average of $79,000.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. In 2008, Forrester Research found that more than half of B2B marketers either did not have a blog or were still figuring out their blogging strategy.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Adobe Experience Cloud Blog

JULY 12, 2010

As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

The ROI Guy

NOVEMBER 29, 2010

In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold. These B2C buyers now rely on vendor web-sites, independent buyer guides, and social networks to help guide their decisions, and as a result, B2C marketers have had to visibly change to meet these demands.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Zoominfo

AUGUST 23, 2022

We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment. The B2B software market has undergone immense changes in recent years.

B2B Sales 100

B2B Sales Trends Zoominfo B2B 100

Martech

NOVEMBER 3, 2021

Recent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.

Budget Programs 115

Budget Programs Spending Paid Search Agency Marketing Budget 115

Leadspace

DECEMBER 15, 2020

B2B buyers are now demanding B2C-like buying experiences. This isn’t surprising, given that these individuals are B2C buyers during their off-hours. . They don’t reach out to sales until after they understand the range of available products available. . One study shows 61% of B2B purchases begin on the web.

Account Based Marketing 62

Account Based Marketing Marketing Automation Services ABM Trends 62

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Customer Evangelist / Customer Experience Professionals.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Brandpoint

JUNE 7, 2018

Why attend: For B2B and B2C marketers focused on performance marketing to boost their lead counts, and bottom line increasing their conversion and sales. Forrester’s B2B Marketing & Sales Forum. Host: Forrester. ” Check out Forrester’s consumer marketing forum in New York. Date: Oct. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Heinz Marketing

DECEMBER 31, 2018

We cover a wide range of topics, with a focus on sales development and inside sales priorities. And at that point the question was, obviously reviews are very much B2C just as you mentioned, and now it’s a given. We’re live every Thursday at 11:30 a.m.

Top of Funnel 65

Top of Funnel Budget Programs Peer-to-peer B2B Sales 65

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. Nearly two thirds of decision makers are in the 30-40 age range. LinkedIn-Edelmann ) Whether it’s B2B or B2C, readers’ attention spans are limited. Millennials make 73% of all B2B buying decisions. This could be great news, because millennials are digital natives.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

Televerde

AUGUST 30, 2021

Just like B2C consumers, B2B buyers are heavily influenced by social proof. According to Forrester, sellers who shape a buyer’s vision of their potential solution win 75% of subsequent purchases made. These tools can range from coaching to competitor data to CRM systems to content materials. Early Engagement. Social Proof.

B2B 86

B2B B2B Sales Training B2B Marketing 86

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. You’d trust a company that posts quality, in-depth blog articles every Monday more than a business that publishes articles randomly that range in tone and quality, right? Check out research papers by Forrester and Gartner.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

PathFactory

OCTOBER 12, 2021

Here are 8 future-proof website upgrades, ranging from smaller improvements you can implement immediately, to bigger projects akin to a full-blown renovation. Stephen Casey, Principal Analyst, Forrester. Christine Polewarczyk, VP Research Director at Forrester. If you have 1 week…. Ungate more content.

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Inbox Insight

JANUARY 29, 2019

Here are 7 big changes you can’t afford to ignore: Millennials have come of age – 73% of Millennials are involved in B2B purchasing decisions ( Forrester ). Customer Experience (CX) prevails – 73% of B2B executives say they want a personalized, B2C-like customer experience ( Accenture ).

Tactics 89

Tactics B2B Marketing Multi-Channel Work Management 89

MarketJoy

MAY 8, 2018

How B2C Influence on B2B Customer Experience. The buyer’s journey of B2B is completely different and more complex than B2C. This is vastly different from the simpler interaction you see with B2C, where the motivation to purchase is often instinctive and impulsive. B2C is the master of the chatbot, B2B could be too.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

Online Marketing Institute

JANUARY 25, 2010

Without getting into all of the math, responses from 290 of the nearly 600 B2B marketers who attended the event series point to the potential for somewhere in the range of 70 to 75% net increase in total adoption of marketing automation technology in 2010. BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. Check out our range of lead generation solutions. Image: Versions of the SiriusDecisions Demand Waterfall.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Webbiquity

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. One of the definitive components of the digital era for brands across B2B and B2C was the inclusion of social media as a part of their overall plan. Guest post by Cheryl Joy. The best part of it all?

B2B Marketing 257

B2B Marketing Marketing Strategy Marketing & Strategy B2B 257

KoMarketing Associates

MARCH 15, 2013

As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Here at KoMarketing, many of our clients are hovering around the 50% range. Duane Forrester ( @duaneforrester ) of Bing suggested you assign a value to each of your URLs.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

Leadspace

FEBRUARY 4, 2019

This shift was well highlighted in the “ The Forrester Wave : B2B Marketing Data Providers, Q3 2018 ” report, which noted that “Data Is Now The Foundation Of All Successful B2B Marketing And Sales.”. Personalized engagement requires similar data and intelligence. We’re proud that Leadspace has been at the forefront of this transformation.

Marketing Automation Services 66

Marketing Automation Services Bombora B2B Intent Signal 66

Content Standard

NOVEMBER 27, 2017

“Now, a lot of our clients are in that 15 to 20 percent [mobile audience] range, some even higher, so it’s becoming more of a priority. And with mobile the new standard, SEOs saw the perfect opportunity to make the transition from search marketer to content marketer.

SEO 54

SEO SERP Paid Search Agency Planning 54

chiefmartech

FEBRUARY 8, 2017

It’s happening across companies large and small, B2B to B2C, in every corner of the globe. A balanced mix of B2B and B2C examples, cross-pollinating ideas between them. Logically, it shouldn’t be surprising. The field of marketing technology has grown tremendously over the past several years. DATA & ANALYTICS.

Top of Funnel 40

Top of Funnel Work Management Marketing Management Planning 40

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? David Erickson reports that 39% of B2B marketers (as well as 37% of their B2C counterparts) view blog posts as the most valuable type of content to support their marketing efforts. SEO Underused, Forrester Report Suggests by MediaPost Search Blog.

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 2, 2010

Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). How are they doing it?

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100