Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. Forrester). Imagine being able to pinpoint and prioritize spend on just those consumers who are showing active intent to purchase the products and services you sell. For example, life events are a strong indicator of purchase intent.

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Aberdeen

NOVEMBER 14, 2019

5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester. Forrester believes that to remain best-in-class, B2B marketers will have to be more proactive in their customer engagement initiatives.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Convince & Convert

OCTOBER 28, 2010

Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. “How B2C Uses Social Media Doesn’t Apply&#. So, if the tactics are often the same, how does B2C not apply? adults with an Internet connection use social media in some form or function.

Social Media 152

Social Media Media B2B Paid Search Agency 152

Madison Logic

JANUARY 18, 2023

These younger, digital-first buyers demand experiences that mirror their B2C journeys. Use data that signal purchase intent to identify and understand your audience. A younger buying committee: B2B Buying committees have become bigger, more diverse, and younger, with more Millennials and Gen Zers than ever before.

Account Based Marketing 52

Account Based Marketing ABM Work Management Marketing Management 52

Aberdeen

SEPTEMBER 10, 2019

In the wake of ever-growing data privacy regulations, Forrester has come up with a new concept for marketers to think about — zero-party data. Zero-party data is information that customers intentionally and proactively share with your brand, including purchase intentions personalization preferences.

Paid Search Agency 53

Paid Search Agency Intent Data Privacy Marketing AI 53

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Customer

FEBRUARY 4, 2021

Atlaas can provide organizations with an understanding of why their customers do what they do – and then build a detailed roadmap to move them into congruency with their customers’ values, expectations and purchase intent.”.

Enterprise Management 52

Enterprise Management Paid Search Agency Lead Ranking Advertising Agencies 52