Martech

APRIL 25, 2022

” Nine out of 10 marketers attribute larger deal sizes to their ABM program, according to data from Forrester Research. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. With so much potential, marketers would be wise to get their ABM programs right. — to targeted accounts.

Account Based Marketing 104

Account Based Marketing ABM Marketing & Strategy Landing Pages 104

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Similarly, an email that promotes the benefit of an additional complementary product could also be effective for renewing customers.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. According to Forrester, buyers aged 25-44 will make up three-fourths of business buying teams in 2024.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. The GTM processes might be complex, but the buyer journey has to be simple.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Only B2B

FEBRUARY 16, 2022

Before making a purchase decision, 74% of business purchasers conduct research online, says Forrester. As a result, the pandemic has altered how B2B organizations will operate, promote, and think about their customers. Customers have always been at the centre of B2C marketing. Put The Customer First.

Lead Generation 118

Lead Generation Marketing Budget Generation Webinar Metrics 118

Porch Group Media

SEPTEMBER 9, 2020

This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. In other research by Forrester , forecasts were not quite so optimistic. share) of total US marketing budgets in June, up from 13.3%

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech

DECEMBER 8, 2021

With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. “I see that convergence of B2C and B2B happening really rapidly,” Cavanaugh said. — to targeted accounts. Why we care.

Account Based Marketing 71

Account Based Marketing Buy Process Marketing Automation Services 71

Heinz Marketing

MAY 16, 2022

Today, featuring the founder and CEO of Demand Revenue, former SiriusDecisions and Forrester Analyst, Alan Gonsenhauser. Obviously, if you have been following SiriusDecisions or Forrester for a long time you’ve probably seen Alan’s name in research or content. Alan, thanks for joining us. Nice to do one of these with you.

Top of Funnel 82

Top of Funnel Lead Scoring Lead Ranking CMO 82

Inbox Insight

DECEMBER 4, 2018

However, whilst the value of programmatic ads for B2C campaigns is already well known, the B2B market as a whole has been much slower on the uptake. Whilst B2C programmatic is thriving and growing year on year, B2B’s growth within the programmatic sphere has been somewhat slower and more speculative. ANA/Forrester ).

Advertising Agencies 58

Advertising Agencies Advertisements Advertising Paid Search Agency 58

Thinkers360

FEBRUARY 28, 2024

B2B influencer marketing is a marketing strategy in which businesses partner with industry experts and thought leaders to promote their products or services to other businesses. B2B brands will increasingly engage in long-term partnerships with influencers, promoting consistent messaging and brand advocacy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. Don’t overlook the other numbers, such as sentiment and net promoter score. No (although social IS getting harder).

Social Media 117

Social Media Media Webinar Metrics Forrester 117

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. This campaign was an astounding success for our team,” says Carrie Cote, Senior Manager, Customer Marketing at Axonify.

Video Marketing 65

Video Marketing Personalization Work Management Marketing Management 65

Aberdeen

NOVEMBER 14, 2019

In a recent Forbes article , professional consultant Nicole Martin delves into the importance of using data to build marketing campaigns and promotions. 5 B2B Marketing Predictions for 2020 by Forrester. B2B marketing could be in for some key shifts in 2020, according to the latest predictions released by Forrester.

Intent Data 67

Intent Data Buyer Intent Account Based Marketing Intent 67

Vidyard

MARCH 13, 2018

Personalized video, with its ability to bring the viewer right into the story, is now helping B2B, B2C and not-for-profit organizations truly stand out and connect on a more human level. Personalized Video Isn’t A Gimmick Anymore, It Boosts Customer Service Experiences, March 2018 Forrester blog post. press@vidyard.com.

Video Marketing 61

Video Marketing Personalization Work Management Marketing Management 61

Exo B2B

OCTOBER 16, 2020

So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. He is also an international speaker and author of several books including: “ The Native Advertising Manifesto ,” “ The Content Promotion Manifesto ” and “ 51 Things Your Mother Taught You About Inbound Marketing.”

Marketing AI 98

Marketing AI Advertising Agencies Lead Ranking Lead Scoring 98

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Exo B2B

MARCH 8, 2018

So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. These influencers are all over the place.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

Buzz Marketing for Technology

SEPTEMBER 22, 2010

When I showed up they took one look at my letter and informed me the promotion had just ended and that if I wanted one I would have to pay for it. There is a customer service lesson in here for all B2C and B2B Marketers – this is the type of support customers are expecting today on the social web. Share this on FriendFeed.

Paid Search Agency 100

Paid Search Agency Social Networks Digg Buzz 100

Exo B2B

APRIL 11, 2019

With great enthusiasm, we’ve scouted blogs on B2C and B2B marketing sites. She is a speaker and principal analyste for Forrester and specialises in B2B marketing. For Forrester, she regularly publishes studies, the most recent being : New Tech: B2B Social Selling Tools, Q1 2018. Joe Pulizzi – Twitter account: @joepulizzi.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Sana Commerce

DECEMBER 6, 2021

And, if you’re losing existing business due to a poor e-commerce experience, according to Forrester, it will cost you five times more to make up for it with a new business acquisition. Offering personalized discounts and promotions. based on a survey of global B2B and B2C customers. Personalization. Explainer videos.

B2B 52

B2B Marketing Management Case Studies Paper 52

Content Standard

DECEMBER 2, 2015

Perhaps most notable of Forrester’s 2016 Predictions is the dramatic shift of B2B marketing strategies, which will begin transforming its customer engagement strategy with a focus on life-long customer retention. Naturally, data figures to be the main driver of that revolution. B2B Buyers Behaving More Like Consumers.

B2B Marketing 40

B2B Marketing Marketing & Strategy Marketing Strategy Trends 40

Kapost

JUNE 24, 2016

The cost of entry for video marketing is well within the reach of any business; it doesn’t matter if you’re a small startup selling B2C tech products or a large B2B corporation. Forrester estimates that a 60-second video has the same value as 1.8 Related: How to Build Video Into Your Content Marketing Strategy. million words.

Video Marketing 87

Video Marketing Marketing Strategy Marketing & Strategy Content Marketing 87

Leadspace

FEBRUARY 19, 2018

Related: 5 Things B2B Marketers Should Learn from B2C Marketing. According to research from Forrester , 74% of firms say they want to become more “data-driven,” but only 29% say they’re good at connecting analytics to action. It can be especially effective for answering customer questions and promoting content and products.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Adobe Experience Cloud Blog

MAY 16, 2010

While they may not always be as loudly touted as B2C, B2B companies have been just as successful at conquering social media. Clearly it’s not just B2C companies that can succeed on the social web. The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research.

Social Media 48

Social Media Media B2B Forrester 48

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. Sonic’s Coachella 2018 promotion did just that. Things coming off conveyor belts signified quality and safety. Why Coachella?

Advertising Agencies 57

Advertising Agencies Product Generation Brand Identity 57

Metadata

SEPTEMBER 21, 2018

Before you think people at work are just wasting their time by watching videos, Forrester reports that 59 percent of Executives would rather watch a video than read text. When airline KLM wanted to reach business people to promote their Worldwide Business class offerings, they were able to achieve a 33 percent watch rate on Linkedin.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

SnapApp

NOVEMBER 1, 2016

StumbleUpon , a discovery engine which serves up random, interest-based content, also allows companies to advertise – meaning their sites are promoted within the mix of content users can discover. Facebook may seem almost strictly for B2C marketers, but the reality is B2B buyers are just as prevalent. StumbleUpon Paid Discovery.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Venngage) 43% of readers admit they only skim through blog posts.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

JUNE 28, 2012

B2B marketers have just as many opportunities on Facebook as their B2C brethren, and if you're a regular reader of this blog, you know we're dead set on proving it -- we've actually written a post that outlines exactly how B2B marketers can succeed on all the big social networks. 4) Forrester Research. All of 'em. Do you see him?

Facebook 28

Facebook Creativity Demand Generation Agencies Paid Search Agency 28

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Difference Between B2B SEO and B2C SEO. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

MARCH 18, 2011

Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples. They also take the opportunity to promote their newest product Chatter. Who doesn't want to say they "do impossible things with [their] team?"

Facebook 28

Facebook B2B Forrester Youtube 28

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Forrester Research shows that 59% of consumers open email based on their individual interests and 51% open emails based on their needs at that time.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

JANUARY 3, 2014

At a recent webinar with Cory Munchbach, analyst at Forrester Research, and Jon Miller, Marketo’s co-founder and VP of Marketing, the two speakers clarified exactly that. You might promote a webinar on social networks and through an email campaign, for example, or incorporate relevant content assets into your latest webinar.

Ideal Customer Profiles 48

Ideal Customer Profiles Multi-Channel Lead Scoring Lead Ranking 48

Hubspot

MARCH 22, 2013

They simply removed the clause about offer/product promotion. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. 3) Promote More Content for Your Customer. Updates to Facebook's Cover Photo Guidelines. Here's how the updated guidelines read: "All covers are public. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28