KoMarketing Associates

SEPTEMBER 10, 2019

When most people think of ecommerce, they tend to think of retail or “B2C” ecommerce. But if you look at the actual volume of revenue generated via ecommerce – for both B2B ecommerce and B2C ecommerce – the reality is very different. B2B ecommerce marketing dwarfs B2C ecommerce. It generates 239% as much revenue.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Vidyard

NOVEMBER 16, 2015

Many marketers are underestimating the importance of distribution and treating it as an afterthought, according to a recent Forrester report. Different people are on different platforms for different reasons and Forrester argues that your content must align with this. of these extremely tactical takeaways. Check out the report here !

Forrester 50

Forrester Distribution Video Marketing Advertising Agencies 50

Martech

NOVEMBER 4, 2021

They looked at some of the most common data points in B2C advertising — including “Age” and “Gender” — and then checked the accuracy. Forrester found that only 12% of B2B marketers have high confidence in the accuracy of the data they manage. They found that “Gender” was only 50% accurate. The accuracy of “Age” dropped to 25%.

Ad brokers 107

Ad brokers Forrester Internet Marketing Advertisements 107

The ROI Guy

MARCH 12, 2015

At the Forrester’s Sales Enablement Forum last week, a study by Andy Hoar, Principal Analyst at Forrester was revealed showcasing this 22% expected decline over the next five years. A Forrester survey of 250 B2B Buyers reveals that it’s not just B2C purchases that have moved online. So what can you do about the shift?

Forrester 40

Forrester B2B Sales Marketing Proposals Case Studies 40

Martech

SEPTEMBER 11, 2023

“The ability to focus on customer journeys and reorient your organization around customer journeys is the great ‘unlock’ for companies that are struggling, perhaps, to make progress with their customer experience scores and their programs,” said Joana de Quintanilha, VP, principal analyst at Forrester at The MarTech Conference.

Lead Ranking 140

Lead Ranking Forrester Lead Scoring Cross-Selling 140

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

YOU LAUNCHED YOUR SOFTWARE PRODUCT. You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it.

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Martech

FEBRUARY 17, 2022

To confirm that our perception is well-founded, we turned to John Bruno, VP strategy at PROS, the AI-powered platform that helps major brands price, configure and sell products and services. Bruno previously spent almost five years at Forrester on the sales technology and B2B e-commerce beat. “I This isn’t new.

Top of Funnel 95

Top of Funnel B2B Forrester B2B Sales 95

LeanData

OCTOBER 13, 2022

It’s making noise in the Technology Research Services category — alongside behemoths like Gartner, Forrester and IDC — by allowing B2B SaaS buyers to explore, evaluate and test potential solutions completely anonymized and blind to vendors. Brands recognized that fact and set about making shopping journeys fun, productive and effortless.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. As products and services become more commoditized and consumers have more choices, customer experience will become a critical factor in achieving competitive differentiation. Forrester). Compete on the Customer Experience. return on spend, and 1.6x

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Kaon

FEBRUARY 15, 2017

Many of these new marketing technologies are being adopted in the B2C world, but B2B companies must also take notice. B2B marketers can look towards a new kind of immersive technology: augmented reality (AR) to help deliver their stories and demonstrate the outcomes of their products and solution s.

B2B Marketing 140

B2B Marketing Trade Show B2B Forrester 140

Oktopost

JANUARY 12, 2021

Peter Drucker once said, “ Quality in a service or product is not what you put into it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. The people – and the product. . How is B2B CX Different from B2C CX?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Vision Edge Marketing

FEBRUARY 22, 2022

Your company, products, and services have been discovered. For example, in the new Forrester Decisions Waterfall, is consideration part of the prioritized demand, qualified demand, or pipeline stages? . These purchases fall squarely in the realm of the traditional B2C buying journey. Is there a product – prospect fit? .

Work Management 183

Work Management Marketing Management Lead Ranking Buy 183

Madison Logic

FEBRUARY 7, 2024

Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Resolution #4: Build Trust with Your Audience B2B marketing is not just about selling a product or service.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. Namely, it showed that 80% of buyers expect the same buying experience as B2C customers. Complacency has never been an option in B2B marketing.

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Martech

FEBRUARY 28, 2022

For a B2C company, email still has priority when looking at attribution numbers. Prospects go on your website in smaller numbers to look at your products or services. A Forrester WAVE matrix of leading vendors is one. B2B reactivation is different from its B2C counterpart as a communication strategy.

Marketing Automation Services 126

Marketing Automation Services Intent Marketing Automation Email Marketing 126

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. With budgets tightening for B2B and B2C purchasers around the globe, customer retention is critical. Do they just use one product? Or do they use a broad range of your services? Consider timing. Keep it simple.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Engagio

NOVEMBER 16, 2023

I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.” Now more than ever, getting hyper-targeted using ABM / ABX as your go-to-market (GTM) approach is critical.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 And so many choices out there. Which are best for my industry and for my customers? OK, I’ll stop griping.

Marketing Automation Services 90

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 90

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. To make that happen, companies need to make it as easy as possible for customers to buy products, services and/or solutions.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

Sprout Social

JANUARY 4, 2022

35% of all North American B2C marketers use live video. 62% of people report increased interest in a product after viewing a related Facebook video. 39% of people report increased interest in a brand or product after viewing it in an Instagram story. — Forrester (@forrester) October 27, 2021.

Social Media 141

Social Media Statistics Video Marketing Social Marketing 141

Biznology

JANUARY 16, 2017

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter. I recommend giving it a read.).

Pricing 80

Pricing Price Loyalty Forrester 80

The Effective Marketer

JUNE 14, 2011

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011. Best Practices in Email Marketing.

Marketing Budget 100

Marketing Budget Practices Budget Programs Forrester 100

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. The product roadmap. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Account Based Marketing 72

Account Based Marketing Buy Process Marketing Automation Services 72

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Porch Group Media

SEPTEMBER 9, 2020

Types of work brought in-house include: 53% – Social Marketing 33% – Creative Production/Content 42% – Video, podcast and photography work 42% – Creative concepting. This varied slightly for B2C and B2B marketers. In other research by Forrester , forecasts were not quite so optimistic. Source: Valassis.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Martech Advisor

DECEMBER 17, 2019

In fact, they are expecting a B2C level experience. The mainstream use of apps for personal communications and B2C transactions has led to buyers to expect the same level of seamless service they experience during B2C interactions. People who have the same desire for useful, helpful, meaningful experiences whether B2C or B2B.

B2B Sales 57

B2B Sales Service B2B Forrester 57

DemandBase

NOVEMBER 20, 2019

The most notable recognition, however, is having Demandbase named a Leader by Forrester in its New Wave report and highlighted as the top must-have ABM technology in a recent Forrester survey of 120 businesses practicing ABM. Just ask any of the largest adtech companies in the world who now rely on Demandbase for their B2B advertising.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Vidyard

APRIL 8, 2021

Trend forecasting from analysts like Forrester views using video for sales moving from “test” to “invest” and an imperative part of any sales journey. The value that video brings to businesses—both B2B and B2C—is only increasing. Reps had to rely heavily on Zoom calls, virtual event experiences , and asynchronous video messaging.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. We are the lens into how we can better position ourselves, our company and our product for future growth—a viewpoint that depends on social media.

Allocation 94

Allocation Peer-to-peer Marketing Budget Work Management 94

Content4Demand

SEPTEMBER 24, 2021

App usage and product usage data could also be considered first-party data. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. This requires quite a bit of manual intervention in its current form, or some analysis, but would be valuable for product marketers.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Kabbage

OCTOBER 18, 2016

With a CRM that automatically recommends new customers, sales teams can be effective, and technology now allows both B2B and B2C CMO’s to acquire customers in a data-driven fashion such that every marketing program can be attributed to a prospect in the funnel and that prospect’s stage within the funnel.

Allocation 157

Allocation Budget Programs Marketing Automation Services Top of Funnel 157

Content Standard

JULY 12, 2018

Forrester Consulting research concluded that brands need to deliver experiences that demonstrate both empathy and utility through using elements of immediacy, personalization, security, and entertainment. These could take the shape of physical locations, in-store artwork, and product packaging. Meals were at a set time every day.

Advertising Agencies 55

Advertising Agencies Product Generation Brand Identity 55

Contently

APRIL 19, 2016

Answering customer questions lies in a gray space between CRM (Customer Relationship Management), basic product support, and content marketing. New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. Help me help myself.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

Golden Spiral

JUNE 21, 2023

The Truth about the B2B Buyer Dipanjan Chatterjee, Forrester VP and Principal Analyst, says that in B2B, a brand’s worth is based on the fulfillment of its promises and the emotional resonance it strikes. He also says that the notion that brand matters more for B2C has been soundly dispelled.

Brand Identity 48

Brand Identity Branding Differentiation Forrester 48

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. billion in ad revenues.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111