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Why Innovation Reigns Supreme in 2023 B2B Marketing

Top Rank Marketing

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Intent can also help identify accounts in a buying process that are not in a defined Ideal Customer Profile. Gated content may be research reports from analysts like the Gartner Group, so may be better suited for top-of-the-funnel content strategies. So it can expand the target market.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

One of the best sources of information is industry statistics. Source : Forrester Research. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms. B2B Customer Perspective and Buying Process.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

This post outlines key statistics to help you focus on what matters in B2B social media marketing. Oberlo reports that half of all US adults with a degree use LinkedIn, and 25% of all LinkedIn users are senior-level influencers. . According to Forrester, 68% of people don’t think brands share interesting content. .

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Zippia) 82% of marketers report that AI significantly influences their content creation plans. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process.

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9 Highly Reputable Resources for Compelling Marketing Stats

Hubspot

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics?

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7 Essentials of Your B2B Customer Self-Service Strategy

LEADership

supported by statistical evidence of this trend. B2C companies that have integrated self-service across multiple channels are finding a good measure of success with ensuring consistent and high quality customer experience. Forrester had an insightful report on B2B Loyalty, the B2C Way—you can download it here.